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Tasti D-Lite Case Study on Social Loyalty Program Launch

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Tasti D-Lite Social Loyalty Case Study BJ Emerson VP Technology Tasti D-Lite @tastidlite @BJ_Emerson
BJ Emerson: Technology Pioneer President, A/V Club (circa 1984)
Courtesy Home Box Office
© Tasti D-Lite, LLC 2007
 
Twitter Business 101 Case Study Mashable’s Top 40 Brands on Twitter Foursquare “ Nearby Specials” Launch Partner Google “Offers” Launch Partner SNAP Launch Partner and Case Study TastiRewards Loyalty Program Launch QSR Applied Technology Award RSPA RetailNow Innovative Solutions Award Tasti D-Lite Social and Mobile Milestones
 
 
 
 
 
 
 
 
Before After
myTasti.com
 
 
 
 
 
1 out of 5 myTasti.com members are allowing connections to at least one social network to enable the sharing of automated loyalty messages. Network Preferences: 44.92% 36.41% 18.68% Number of social networks that myTasti.com users are enabling connections to: 1 Network 63.64% 2 Networks 24.83% 3 Networks 11.54%
Frequency and Average Sale
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Books The Third Screen: By Chuck Martin   Social Location Marketing By Simon Salt   Social Networking Made Easy By Miriam Salpeter Location Based Marketing for Dummies By Aaron Strout and Mike Schneider Likeable Social Media By Dave Kerpen The Power of Foursquare By Carmine Gallo
Flavor Alerts 56% Opt for additional info. Delivery Method
Bridging the Gap
DOOH and Mobile
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Tasti D-Lite Case Study on Social Loyalty Program Launch

  • 1. Tasti D-Lite Social Loyalty Case Study BJ Emerson VP Technology Tasti D-Lite @tastidlite @BJ_Emerson
  • 2. BJ Emerson: Technology Pioneer President, A/V Club (circa 1984)
  • 4. © Tasti D-Lite, LLC 2007
  • 5.  
  • 6. Twitter Business 101 Case Study Mashable’s Top 40 Brands on Twitter Foursquare “ Nearby Specials” Launch Partner Google “Offers” Launch Partner SNAP Launch Partner and Case Study TastiRewards Loyalty Program Launch QSR Applied Technology Award RSPA RetailNow Innovative Solutions Award Tasti D-Lite Social and Mobile Milestones
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  • 22. 1 out of 5 myTasti.com members are allowing connections to at least one social network to enable the sharing of automated loyalty messages. Network Preferences: 44.92% 36.41% 18.68% Number of social networks that myTasti.com users are enabling connections to: 1 Network 63.64% 2 Networks 24.83% 3 Networks 11.54%
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  • 26. Books The Third Screen: By Chuck Martin   Social Location Marketing By Simon Salt   Social Networking Made Easy By Miriam Salpeter Location Based Marketing for Dummies By Aaron Strout and Mike Schneider Likeable Social Media By Dave Kerpen The Power of Foursquare By Carmine Gallo
  • 27. Flavor Alerts 56% Opt for additional info. Delivery Method
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  • 31.