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Women and The Social Web ,[object Object],[object Object]
[object Object]
Although men are in the majority across the global Web, women spend about 8% more time online. ,[object Object],[object Object],Global Internet Population, 18+ Total Time Spent Online 45.7% women 54.3% men 22.9 hrs 24.8 hrs +8%
[object Object]
Divas Drive Dollars ,[object Object],[object Object],Transactions Dollars In the U.S., women are more avid online buyers than men: 12.5% of women Internet users made an online purchase in February 2010, compared to 9.3% of men. Women Men
[object Object]
Around the globe, women dominate the “Social Web.” ,[object Object],[object Object],Globally, women spend an average of 16.3% of their time on social networks, compared to only 11.7% for the men.
Twitter Reaches a Higher Percentage of Women World Wide Worldwide % Reach
Women Are Spending More Time With Facebook Worldwide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Moms Are Heavy Consumers of Social Media and Over Represented on Most U.S. Social Media Sites ,[object Object]
Moms Spend More Time with Blogs in the U.S. ,[object Object]
Social Media Usage by Moms is Growing while Other Digital Forms of Connection are Starting to Decline in the U.S.
Social Commerce Among Moms is Growing… ,[object Object],But they only make up 15% of visitors to these sites in the U.S.
[object Object]
One Word: Mobile Women Lag on Smartphone Usage ,[object Object],Smartphone Share: Men vs. Women Mobile Internet usage (browsing, apps, and email) skew 65-70% male—most likely driven by more barriers to data plans.
[object Object]
Social Media is the Fastest Growing Source of Ad Impressions
In Sales Categories Dominated by Women, the Web Works ,[object Object]
Metrics to Measure Moms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Future: Women are just getting started, but are already shaping the web in important ways The Internet: It’s Women’s Work When women connect , they engage . When they engage , they embrace . When they embrace , they drive .

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Anne hunter

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  • 8. Twitter Reaches a Higher Percentage of Women World Wide Worldwide % Reach
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  • 13. Social Media Usage by Moms is Growing while Other Digital Forms of Connection are Starting to Decline in the U.S.
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  • 18. Social Media is the Fastest Growing Source of Ad Impressions
  • 19.
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  • 21. The Future: Women are just getting started, but are already shaping the web in important ways The Internet: It’s Women’s Work When women connect , they engage . When they engage , they embrace . When they embrace , they drive .