1. Interactive Tablet Ads: Bridging TV,
Display and Social Media Advertising
Diaz Nesamoney
Founder & CEO

2. Company
Profile
Jivox Company Background
• Founded in June 2007
• Headquartered in San Mateo, CA, sales in US and Asia Pacific markets
• Multi-Screen Interactive video advertising technology
– Easy to use authoring tools for rich media/video ads
– Campaign management and analytics
– Ad management and serving
• Over 300 global customers including global brands, agencies and media
companies

3. Jivox Customers
Advertisers & Agencies Publishers

4. Interactive Tablet Ads: What are they?
Link to a store locator to find the Watch long-form videos Download a coupon or
location nearest you. directly within the ad unit. informational document.
Easily share
ads on popular
social networks
with a simple
click of the
mouse.
Skinning of the
ad unit
maintains
brand identity.
Live Twitter feed displays
in real-time.

5. Example: Microsoft Cloud Tablet Campaign
Try http://bit.ly/jivoxads from your tablet device
to see Jivox ads in action!

6. Interaction on Tablets – Experience the product

7. Smart Ads: Using tablet features

8. Print Ad  Interactive Tablet Page

9. Social/Companion TV Apps – Ad Delivery
Tablets Ads
Synced with TV
Content

10. Challenges with Tablet Ad Delivery
• Many tablets – iPad, Android (many flavors),
Blackberry PlayBook, Amazon, HP (Windows and
WebOS)
• Lack of or incomplete support for Flash so current
rich media creatives don’t work
• Landing Pages – not mobile optimized
• Varied proprietary video/non-standard
browsers/HTML5
• Tablets non-standard sizes

11. Jivox Custom Layout Editor for Tablets

12. Jivox Mobile Ads
Mobile Ad Units
• Full Interactive/social
features
iPad
• In-page/WAP or In-app
• Auto-detect
– Flash/HTML5
– Size and layout
• Full mobile analytics
– Device
– Operating System
– Type (In-app, In-page)
iPhone Android Blackberry
Please note: Sample Ad is provided for capability purposes only.
Enclosed features & functionality are completely customizable.

13. Measuring Engagement: Reports and Analytics

14. Best Practices for Tablet Ads
• Recognize the high visual appeal and interactivity
expectations
• Goal: Educate, Entertain, Engage
• More content centric than ad centric
• The Jivox Platform can take a lot of the pain out of
creating and delivering exciting tablet ads

15. Interactive Tablet Ads: Bridging TV,
Display and Social Media Advertising
Diaz Nesamoney
Founder & CEO