MM agency introduction - june 2012

MediaMind Overview
Atif Hameed| Country Manager , Iran

June 2012

© 2012 MediaMind | A Division of DG | All rights reserved

Agenda
▸ MM Overview

▸ Why 3rd Party Ad serving

▸ MM Features Introduction

▸ Workflow between MM, Media Agency & Creative Agency

▸ Campaign Setup Process

▸ Analytics

▸ Creative

© 2012 MediaMind | A division of DG | All rights reserved

DG & MediaMind – Advertiser Benefits

+ EyeWonder
+ Unicast


Massive Scale
Global Offices: 62
I’m still
concerned Countries Served: 63
about my
account
Advertisers: 9000 +
I’m not
convinced
Monthly Impressions Served: 60 Billion +
Little better

Server Request per Second: 50 Thousand
Ok, that’s big
Unique Users: 750 Million +
Ok Ok…I get
it, scale isn’t Network Bandwidth: 16 Gigs per second
an issue


Video & More Data
Constant Innovation DG Integrations
Cross Channel Analytics Adding Channel Data
Visual Analytics and more…
HTML 5
Cross-Channel Tracking
MediaMind v2
Smart Versioning
Smart Planning
Launched Smart Trading
MediaMind
Platform
Built for
agencies
Launched
ACM
Campaign
Management v1
World Class
Rich Media
Provider


MRC & IAB Certified

MediaMind is certified agency ad server
by Media Rating Council (MRC) for compliance with
The IAB four major guidelines :

•Ad Campaign Measurement
•Rich Media Ad Measurement
•Broadband Video Measurement
•Audience Measurement

Challenges in Migrating to Digital Advertising
Advertisers Agencies Media Suppliers Consumers

Media Display
Agency

Industry
Search
Challenges
• Fragmentation
Networks
• Noise
• Inefficiency
Emerging
Creative
Agency


MediaMind: Addressing Digital Advertising Challenges

Advertisers Agencies MediaMind Media Suppliers Consumers

Media Display
Agency

Search
Integrated reach
 Resolves fragmentation

Impact & relevancy Networks
 Overcome noise

Optimization
 Addresses inefficiency
Emerging
Creative
Agency


Campaign Management without Ad Serving

Deliver Media Deliver
plan 1 Creative 1 Site 1 Publisher Server1

Reports from each
Deliver Media Deliver publisher in different
plan 2 Creative 2 Site 2 Publisher Server 2
format and metrics

Impressions
Clicks only…
Deliver Publisher Server 3
Deliver Media
plan 3 etc Creative 3 Site 3 etc
etc


Campaign Management with Ad Serving

Generate one
Site 1
set of reports!

Site 2
Submit one media plan and
one set of creatives on the Impressions
platform Clicks
Unique User / Click
Exposure Frequency
Interaction Rate
Video Metrics
Conversions
Costs
Site 3 etc ROI


Central Independent Measurement
3rd Party Adserving offers an independent source of campaign tracking
to monitor campaign delivery and performance across all publishers,
within consolidated reports.

Publisher
C Publisher
Publisher D
B

Publisher
Publisher E
A

MediaMind

Advertiser

Why advertisers rely on 3rd party ad serving?
 Accountability (3rd party audit)

 Control of your campaign

 Improving your campaign ROI

 De-duplication:
MediaMind provides identifies unique ad exposures across
publishers to give you true unique reach and frequency data.

 Access to Rich Media


Managing the Full Digital Campaign Lifecycle
 Multiple web sites, formats and channels  Targeting ads to audiences
 Concurrent global delivery  Increased impact

 Consistent measurement and analytics
 Optimization for efficiency


Marketing Suite

Developer Tracking Ad Demand Planning Dynamic
Tools & Analytics Serving Side & Buying Creative
Platform

MediaMind Rich Media
MediaMind Blocks MediaMind Analytics Smart Trading Smart Planning Smart Versioning

MediaMind Standard

Eyeblaster Workshop Channel Connect

MediaMind In-stream Video

MediaMind Mobile


Ad Serving
Solutions
Next Generation Campaign Management


Based Within a Single, Easy Interface

Universal Search
Filters

Bookmarking
Process Guide


Automated Screenshots

One-click
screenshots of live
ads delivered in
AdSnap PowerPoint!


Global Campaign Manager (GCM)
Only Master Agency and
Campaign data is efficiently
Advertiser have access to
tracked on the master level Master
Campaign the reporting campaign

APAC
US Regional EU Regional
Regional
Media Agency Media Agency
Media Agency

Spain Media UK Media
East Region West Region Agency Australia Singapore
Agency
Unique Data Unique Data Unique Data Unique Data
Unique Data Unique Data

Creative Creative Creative Creative
Creative Agency Agency Agency
Agency
Agency


MM Targeting capabilities

Geo targeting Retargeting

Publisher data


To deliver
the right ad to
the right person

the right time


Targeting and Sequencing
• Rotate your rich and
standard ads, as well as

$£
messages to ensure the
best user experience

€
• Set to auto optimise by
any metric
• Frequency cap by time,
placement, and day-part

Save serving cost and get better
Control the sequence,rotation
performance
and frequency of your ads

Rotation & Optimization Capabilities

Even
Distribution
State Based (Default)

Automatic Weighted
Optimisation Distribution

Time Based Sequence

Advanced
Sequence


Smart Versioning – Dynamic Content
Smart Versioning is a part of Eyeblaster Workshop™ for Flash®
plug-in

Smart Text 1 In Flash developers can automatically scan
existing ads or ads built from scratch to make
any element dynamic:
▸ Text Attributes
▸ Images
▸ Video
▸ Sound
▸ Flash
▸ Variables

AD 1 AD 1500 and more!
Smart Text 2
Multiple versions of the ad are then very easily
created in MediaMind !

more than
instantly
updated
countries / languages
creative executions

Tourism Australia Case Study
▸ Tourism Australia utilized six unique banners highlighting different vacation activities:

0.82%
90% Rotation 90% Rotation 90% Rotation 90% Rotation
Weeks 1 – 2
All Creative Running
Week 3 Week 4 Week 5 Week 6
10% Rotation 10% Rotation 10% Rotation 10% Rotation

0.15%
Regular Campaign Campaign w/ Smart Versioning

© 2012 MediaMind || A Division of DG | All rights reserved
© 2011 MediaMind A division

Smart Versioning summary

more efficient
more effective
with more
creative versions

Higher ROI

Beyond the Click - Conversions
User A

Seen Ad on Seen Ad on Click on “Join
Landing Page
MSN Yahoo! Contest”
1 1
Post Imp Post Imp
Conversion for Conversion for
Yahoo! Yahoo!
User B

Seen Ad on MSN Click Ad on Y! Landing Page
1
Post Click
Conversion for
Y!

Conversion Tags
Conversions Tags are defined by the client & can be setup to record conversions
based on specific:
•Cookie Window Period – 1 to 90 days
• Attribution Settings - Last event, Last Click, Click over
• Deduplication Settings - Sites/Affiliates and Search/Display

consumer engagement


Teachers / kids


making
sense © 2012 MediaMind | A division of DG | All rights reserved

Expandable
Page Banner Polite
Collapse Banner
Push
Down
MSN Banner
Messenger
Full Page

Rich Media
Ad Formats Synchronized
Video Ad
Extender

Widgets
Wallpaper

Skinner
Side Kick Film Strip


The Best Of The Best

Largest publisher
approved format list

Hundreds of
combinations of
formats and features
Most advanced
rich media offering
available

Click Any To Demo

Innovative Ad Formats

Screen Grab Levitator Accordion Reveal

Face Detection Dior Ad format push Down Loreal Billboard


In-Stream
Video


Comprehensive Video Ad Solution

Video Ad Formats

Linear Companion Non-Linear In-Banner Custom

Launch Video Campaigns With Ease

Supported in Smart Actively Pushing Resize/ Fix Pre-Campaign Easy Access to
Planning VAST 2.0 Standards Packages in Video Creative Review Video Assets
Studio and QA


Mobile
Ads


Comprehensive Mobile Ad Solution

Ad Serving Ad Formats Analytics
• Unified campaign • Standard ad formats • Unified metrics
management
solution • Advanced • Real time analytics
capabilities
• Intuitive and turn key • Unique user
• Custom development reporting
• Wide publisher
network


MediaMind Mobile Ad Serving Capabilities
Devices OS / Carriers

Management

Creation
Delivery

Optimization
WAP and APP Analytics Publishers


Making Mobile Easier
Auto Device Detection Platform Controls
• Ad rotation
• Optimization
• Landing page swapping

Tag Support Automatic Safety
Script and Non-Script Default System
<script type=“ ”> </script>

<noscript> </noscript>
HTML 5 Rich Media Flash Standard


Channel Connect for Search

One Tracking System
One Reporting System
Better Decision Making
© 2008 Eyeblaster. All rights reserved Ease of Implementation

Accurate Conversion Data (de-duplication)
When Search and Display are tracked separately
together Conversion is
incorrectly recorded
in each channel -
De- duplication
visited by theis
Conversion
consumer recorded by
correctly
last channel visited

display

search

Cross-channel exposure One purchase

Only 1 universal tag
A separate tag is
is required for all
required for each
channels
channel

</EB conversion _tag>
</display_tag>
</search_tag>


Digital Campaign Management

• Campaign Process – Who does What When
• Step 1 – Media Plan and Generation of IO
• Step 2 – Campaign Set Up
• Step 3 – Trafficking Ads
• Step 4 – Code Generation
• Step 5 – Monitoring your campaign


Roles & Responsibilities

Who does what?

Media Agency Creative Agency Publisher
•Creates Campaign & •Creates Ads
Placements •Sent Code Package by the
•Assigns Ads to Campaign
Media Agency
•Assigns Creative agency •Attach Ads to Placements
•Serves live ad campaign
•Signs Insertion Order [IO] •Publish Ads


A. Ensure Pre-Campaign Planning
is complete and send final media
Campaign Process plan MM AM.

MM AM to issue IO (2 B. MP to traffic campaign in MM D/E. MP to provide CA
days) & return to MP. Platform and notify CA when with publisher &
campaign trafficking is completed. MediaMind technical
specs for relevant ad
formats.
MP to sign & return to C/F. Creative Submission. CA to H. CA builds creative. CA to
MM. (Required before upload, attach & publish ad- contact MM CS if require
Code Tags can be served assets to MMPlatform. technical assistance.
generated for Publishers)

Note: Media Planner is G. MP to generate
code package and send CA revise creative. CA to
to oversee and manage contact MM CS if require
the process, ensuring to publisher.
technical assistance.
that timelines are met
to ensure campaign
deadline. NO
Legend: Publisher
Approved??
MM AM – MediaMind
Account Manager YES
MM – MediaMind
MM CS – Creative Specialist I. MP to monitor when
MP – Media Planner CA - Creative Agency
campaign starts. Generate
Delivery Summary Report
after 24hrs of start date.

Access Your Data

We have robust tools that
provide you with deeper
insights into your campaign

▸ For agencies, we
offer tools for anyone
on the team:
► Planners/Account Managers

► Research & Analytics

► Executives

► Advertiser representatives

© 2012 MediaMind Technologies Inc. | All rights reserved
© 2012 MediaMind | A division of DG

Making Data Actionable
Predefined Custom Report
Reports Builder
& Service

One-click Plug-in
Reporting for Excel

Campaign Data Feeds
Monitor Service


Campaign Monitor – Data in Real Time

▸ Instant access to
key performance
indicators

▸ View all campaigns
at a glance

▸ Detect problems
quickly and easily

▸ Gain control with
real-time data


Campaign Monitor and Analytics
Homepage View :
Report Generation:
Drop down Click On Analytics

Real Time Campaign
Monitor


Campaign Monitor

• Select the campaign to view its
different status for:
•Campaign Setup
•Delivery
•Performance
•ROI
•3 Colours Coding to represent
the status:
•Red – Issues on error level
•Orange – Issues on warning level
•Green – All is well based on
setup


Predefined Reports

▸ 30+ predefined
reports

▸ Grouped into
nine categories –
makes it easy to use

▸ For agencies,
publishers and
creative shops

► Plus…
embedded benchmarks
and graphs


Analytics: Generating Predefined Reports
Report Sample:
Use this to preview how your report will look like

Use this filtering tool to generate reports
which you only want to track specific
performance on:
•Sites
•Placements
•Ad Name
•Ad formats

Don’t want to pull weekly reports for a long
campaign? Schedule them to your email and
set the date range:

•Daily
•Weekly – Choose the specifc day
•Monthly
•Quarterly

You are now ready to
pull your reports
Give your customised report a name and save it ->
Easier pulling of reports in future


One-Click PowerPoint

▸ Full summary of
campaign metrics

▸ Combination of
30 separate reports

▸ Complete with
tables, graphs,
creative hyperlinks


Custom Report Builder

▸ Select the metrics
you need

▸ Mix delivery,
engagement and
conversion data

▸ User guidance to
achieve quick
results

▸ Easy manipulation
of data


Analytics: Generating a Custom Report

•Quick Search for Fields to be
Available in your report
•Preview how the report will look like

Further customise the available fields to
be included in the report

Choose:
Custom Report Builder Add any relevant metrics you need from
the 4 Categories :
•Expansion
•Video
•Custom Interactions
•Conversions


Analytics > Agency Reports


MediaMind Analytics – Available Metrics
Analysing Campaign Performance
Delivery Metrics Engagement Metrics
Media Buy Analysis Metrics Conversions Metrics
– Total/Unique – Rich Media Banners

Expansions Post Impressions
Impressions Site Unique Overlap
Interactions Post Clicks

Dwell Time/ Rate Total Conversions
Clicks Frequency Reports
Video Metrics (Video
Conversion Rate
Starts, Video played rate)

Analysing Media Costs

Totals Average Costs Returns

Total Revenue
Average Cost per Action
( if Sales conversion tags are ROI – Return on Investment
used)
Average Cost per Click
ROAS - Return on Advertising
Total Profit
Average Cost per Conversion Spending


Types of Mediamind Reports ( Display)

• Provide delivery performance data including
impressions, clicks, clickthrough rates etc for
all placements and ads in your campaigns
Delivery Reports
• See: Delivery Summary Report

• Provide brand engagement data including ad
interactions, custom interactions, video
performance, and so on, especially in
Engagement relation to Rich Media Banners
Reports
• See: Engagement Summary and Custom
Interactions Metrics

•In bold are reports types that we highly recommend generating to analyse your campaign


Types of Mediamind Reports ( Display)

• Provide insight on unique audience that have
viewed the ads ; average number of times an ad
was exposed to a unique user ; analysis of
Unique and publishers’ audience across multiple site
Frequency
• See: Unique Metrics Summary, Peformance by
Frequency; Site Unique Overlap,

• Provide insight on performance based on creative
concept, creative dimensions and creative formats
Creative Comparison
• See: Creative Summary, Ad Format Comparison



Types of Mediamind Reports ( Display & Mobile)

• Provide insights on defined conversions on
advertiser’s page; analyze post imps and post
clicks ; see the path to conversion with raw reports
Conversion Reports (upon request)

• See : Conversion Summary

• Provide insight on the channel impact rate of
conversions derived from both your search &
display campaigns; spot trends in paths to
Channel Connect for conversion
Search Reports • See: Search overview, Cross Channel Overview
, Path to conversion analysis by Channel, Path
to conversion analysis by Publisher


For
Creative


Eyeblaster Workshop

Full
Planning Development Production


Preview That Gives You the Whole View

Preview
multiple ads View ad info
at once

Instantly QA
Collaborate with others ad


MediaMind Creative Zone
http://creativezone.mediamind.com/


MediaMind Blocks
http://creativezone.mediamind.com/blocks.aspx


QA your ad

Clickthru?

Tools to help QA
your Ads
Custom
Expansion
Interactions
Direction
Tracked? 1. Ad Interactions
Monitor
2. Ad Preview
Pane
3. Ad Positioning
4. Ad>>Ads URLs

Functional
Buttons? Sound Auto
Close/Expan initiated?
d/Rollover


Research
Leadership


Quarterly Benchmarks


Online Training and Resources
Users have to be logged into MediaMind to access this link

http://www.eyeblasterwiz.com/Eyeblaster.ACM.TrainingZone/

http://www.eyeblas
terwiz.com/Eyebla
ster.ACM.Training
Zone/


Why MediaMind?

MediaMind

1. Agency-focused & neutral

2. Technology & innovation track record

3. Agile & responsive for customized needs

4. Global reach, local expertise


www.mediamind.com
Atif.hameed@mediamind.com

@mediamind_chat
@creative_zone


MM agency introduction - june 2012

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