Ad Networks & Exchanges: The Future of Online Media Buying

1. Ad Networks & Exchanges
Future of Media Buying?

2. How to Buy an Ad in X Steps?
Advertiser
Agency
Publisher/Site

3. Network Network
How to Buy an Ad in X Steps?
Advertiser
Agency
Site 1 Site 2 Site 3 Site 4 Site 5 Site 6

4. Ad Networks
• Reach
– One Stop Shop: Saving Time
• Technology
– Targeting
– Measurement
– Execution
• Service
• Greater knowledge of consumers(Retargeting)

5. Retargeting
We are Watching you!

6. Network Network
How to Buy an Ad in X Steps?
Advertiser
Agency
Site 1 Site 2 Site 3 Site 4 Site 5 Site 6

7. Ad-Exchange
How to Buy an Ad in X Steps?
Advertiser
Agency
Site
Network Network
Site Site Site Site Site Site Site Site

8. Why Bother?
• 1 Hour of watching TV = 1 Channel
• 1 Day = 1 Newspaper (if any)
• 1 Hour of Internet browsing = 4-12 Sites

9. Ad-Exchange
NetworkNetwork
Ad-Exchange
Network
How to Buy an Ad in X Steps?
Advertiser
Agency
Site
Network
Site

10. Ad-Exchange
NetworkNetwork
Ad-Exchange
Network
How to Buy an Ad in X Steps?
Advertiser
Agency
Site
Network
Site
DSP

11. Ad-Exchange
NetworkNetwork
Ad-Exchange
Network
How to Buy an Ad in X Steps?
Advertiser
Agency
Site
Network
Site
DSP Data Exchange

12. Is it complicated enough?
Hold your Breath

14. What about You ?
• Reach for more
– One Site is not enough
• Demand use of Technology
– Measurement/Targeting
• Make use of the Network’s knowledge of
consumers

15. Thank you
Isam@ikoo.com
Questions?