The creation, tagging and distribution of multimedia content with the purpose of engaging current and prospective customers via the Internet; the motivation behind content marketing is the belief that educating the customer results brand recognition as a thought leader and industry expert. Marketers may use content marketing as a means of achieving a variety of business goals. These may include: thought leadership, lead generation, increasing direct sales, introducing specific brand language and improving customer retention.

1. Video, Photography & Virtual Tours
Visual Content Marketing for Real Estate
Mark Schow – Mediamax, Inc.
www.MediamaxMarketing.com

2. Visual Content Marketing
The creation, tagging and distribution of multimedia content
with the purpose of engaging current and potential
customers via the Internet.
The motivation behind content marketing is the belief that
educating the customer results in the brand’s recognition as
a thought leader and industry expert.
Marketers may use content marketing as a means of
achieving a variety of business goals. These may include:
thought leadership, lead generation, increasing direct sales,
introducing specific brand language and improving
customer retention.

3. Visual Content Marketing
Presentation Overview
•Marketing Goals
•Dominate Google search results
•Establish yourself as a trusted regional, local or hyper local real estate expert
•Generate buyer & seller inquiries
•Real Estate Related Content
•Listing Marketing
•Personal Branding
•Visual Content Types
•Photography
•Virtual Tours (Single Property Websites)
•Video Slideshows
•Full Motion Videos
•Screencasts
•Key Wording
•Tagging content for Search Engine Optimization
•Distribution
•Hosting & Video Sharing Sites
•Syndication Platforms
•Measure
•Analytics to measure effectiveness

4. Internet Search Engines
What is the #1 Internet Search Engine?
Google
What is the #2 Internet Search Engine?
YouTube

5. Search Engine Ranking
March –vs- April 2010

6. Video Referring Site Ranking
August 2010

7. Personal Brand -vs- Listing Marketing

8. Google Search – Zachary Epps
Everything Results

9. Google Search – Zachary Epps
Image Results

10. Google Search – Zachary Epps
Video Results

11. Google Search – Zachary Epps
Video Results

12. YouTube Search – Zachary Epps
Video Results

13. Yahoo Search – Zachary Epps
Video Results

14. Google Search – Real Estate Listing
Video Results

15. Google Search – Real Estate Listing
Image Results

16. Google Search – Real Estate Listing
Video Results

17. •Photography
•Full Motion Video
•Virtual Tours & Video Slideshows (Single Property Websites)
•Video Slideshow
•Screencast
Visual Content Types

18. •Photography (Keyword Searchable)
•Do It Yourself
•Professional
Visual Content Types
Photography

19. Do It Yourself Examples
Visual Content Types
Photography

20. Professional Examples
Visual Content Types
Photography

21. The Importance of Multiple Listing Photo’s

22. Great Ways to use Photography to
Promote Yourself and Your Business
1. Take pictures of:
 Local neighborhoods
 Colorado Landmarks
 Colorado Scenery
 Businesses
 Listings
2. Create Video Slideshows, Keyword and upload to:
 YouTube.com
 Hundreds of other Video Sharing Sites
3. Keyword tag images and upload to:
A Photography Blog
Slideshare.com
Facebook.com
Flickr.com
Twitpic.com

23. •Full Motion Video (Keyword Searchable)
•Do it Yourself
•Walking Home Tour Example
•Market Update Example
•Pro-sumer
•Mini Profile Example
•Community Event Example
•Home Tour Example
•Professional
•Video Business Card Example
•Home Tour Example
•Community Tour Example
Visual Content Types
Video

24. 1. Personal Introduction – Video Business Card
2. Personal Profile
3. Listing Presentation Video
4. New listing Announcement
5. Open House Announcement
6. Customer Testimonials
7. Neighborhood Business Owner Interview
8. Neighborhood Park or Community Tour
9. School Faculty Interview
10. Home Staging Profile
11. Professional Photographer Profile
12. Frequently Asked Questions Video
13. The Short Sale Process
14. 203k Loan Opportunities
15. Charity Activity Profile
16. Neighborhood Activity
17. Neighborhood Homeowner Interviews
Real Estate Industry - Video Ideas

25. •Virtual Tours & Video Slideshows (with Photography Services)
•Obeo.com – $99 to $199 Example
•Tourfactory.com - $130 to $230
•Circlepix.com - $100 to $140
•eHomeparade.com - $89 to $165
•Grapeimaging.com - $112 to $235
•Virtualtourscolorado.com - $198 to $349
•Digitalmagicpro.com - $120 to $190
Visual Content Types
Single Property Websites

26. •Video Slideshow
•Single Property Website Example
•Neighborhood Tour Example
•Creating Video Slideshows
•Virtual Tour Providers – Free to $20/listing
•Hundreds of Slideshow creation services
•Video Editing Software
•Apple iMovie – Free with Mac
•Windows Movie Maker – Free with PC
Visual Content Types
Video Slideshow

27. •Screencast Videos
•Jingproject.com & Screencast.com – Free, Pro Account $14.95/yr
•Screentoaster.com - Free
•Complete Comparison Chart
•http://en.wikipedia.org/wiki/Comparison_of_screencasting_software
•Home Tour Example
•Client Communication Example
Visual Content Types
Screencast Videos

28. Content Key Wording
Google Keyword Tool

31. WellcomeMat Video Settings

32. YouTube Video Settings

33. •Listing Syndication
•Obeo & other virtual tour providers
•Listhub.com
•Postlets.com
•Video Hosting & Sharing Sites
•WellcomeMat.com – Free, Pro account $25/mo
•YouTube.com – Free
•Vimeo.com – Free, Business Account $59.95/yr
•Brightcove.com - $99/mo to $499/mo
•Video Sharing Site Comparison (www.reelseo.com/list-video-sharing-websites/)
•Syndication Platforms
•Tubemogul.com – Free, Business Account $50/mo
•TrafficGeyser.com – Free Trial then $97/mo
•Video Syndication Service Comparison (http://www.reelseo.com/upload-multiple-sites/10128/)
Content Distribution

34. Real Estate Site Ranking
July 2010

35. Listhub.com Syndication Channels

37. Social Media Site Exposure

38. Obeo Tours as Video

39. Social Media Exposure

40. Obeo Tours as Video

41. Obeo Authorized Distributor

44. Measuring Marketing Effectiveness

45. It’s all about Eyeballs!

47. WellcomeMat.com Viewership Report

48. YouTube Insight Report

49. Thank You!