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Social Media & Its Role in Communications - 21 Nov 2011
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Social Media & Its Role in Communications - 21 Nov 2011
1.
Social Media Its
role in communications
2.
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Queensland Floods 2011
10.
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Sweet Tweet -
Video
13.
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Social Media Statistics
According to Nielson, almost 40% of all Australians are now interacting with companies via social networking sites, reinforcing notions that Australians are open to engaging with brands and companies online.
16.
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Monitoring and Measuring
18.
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Demonstration of Monitoring
Tools
20.
Example of desktop
21.
22.
23.
24.
Elements of a
Social Media Strategy
25.
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Testing and Experimentation
are Keys to Success
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7 Steps for
Social Media Strategy
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7. Analyse
Adapt Improve
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Digital Footprint
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A loose framework
to plan your training course programming
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Internal hurdles and
considerations
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Ongoing education and
post-training resource planning
61.
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Workers fired for
Domino's prank video
65.
The Response
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Reporting Example of
what a “dip your toe in the water’ social media report can look like
68.
Shared Interests and
values vs demographic categories
69.
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KLM Airlines
71.
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ROE/ROI Model
74.
Your questions answered
75.
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