This is my presentation from the panel "SEO: Tools of the Trade. My SEO Toolbox" at SearchEngineStrategies New York 2009. Have fun!

1. my SEO toolbox
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2. who are you ?
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3. marcus tandler I mediadonis.net

4. marcus tandler I mediadonis.net

5. that´s me
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6. SEO
for about 10 years
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7. Online Marketer
with passion
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8. SuperAffiliate
well... I gotta make money
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9. so what´s in your toolbox ?
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10. there´s loads of free stuff
like Yahoo Siteexplorer, SEO Toolbar etc.
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11. and loads of self-coded stuff
... you really don´t wanna see
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12. but today I wanna show
you 3 great tools
... which unfortunatly are neither free nor self-coded
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13. No. 1
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14. syntryx
www.syntryx.com
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15. so what´s syntryx?
• syntryx is basically a searchengine
‣ but you don´t search with it...
‣ ... you just use their backend data
‣ and there´s LOADS of data to harvest!
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16. ‣ Search like you´d search on Google
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17. ‣ find all links to one or more of your competitors
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18. ‣ find all links to one or more of your competitors
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19. ‣ Get all SEO links
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20. ‣ or export them all to Excel
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21. • Great for link analysis
‣ Why is a site ranking for a peticular keyword
• Great for finding new links
‣ Me too!
• Great for competitive analysis
‣ see what your competitors are doing
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22. No. 2
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23. searchmetrics
www.searchmetrics.com
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24. what´s searchmetrics?
• Integrated search analytics for SEO (& PPC)
‣ Track your domain performance
‣ Track your keyword positions
‣ Track your competitors
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25. ‣ Track your keyword positions
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26. but aren´t keyword
ranking reports dead?
... due to universal / blended search
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27. ‣ you can also track images / news & videos
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28. • Monitor overall domain performance of your competitors
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29. also try to incorporate
that data with your
analytics data
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30. ‣ Discover the potential of your keywords
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31. • Great for tracking keyword positions
‣ even universal / blended search
• Great for monitoring your competitors
‣ keep an eye on these guys!
• Great for highlighting keyword traffic
potential
‣ what to focus your SEO powers on
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32. No. 3
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33. sistrix
www.sistrix.de
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34. what´s sistrix?
• A huge scrape of Google SERPs
• Unfortunatly only available for the german
market yet...
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35. ‣ Domain stats + where does a site rank?
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36. ‣ Find out about Google penalties
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37. ‣ another Google penalty indicator...
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38. ‣ ... definite +30 penalty
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39. • Great for a quick look at a specific domain
‣ what does the domain rank for?
• Great for finding Google penalties
‣ without loads of research
• Monitoring specific SERPs over time
‣ for every single domain!
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40. and last but not least
the most important SEO tool
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41. marcus tandler I mediadonis.net

42. why?
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43. marcus tandler I mediadonis.net

44. Contact me
Marcus Tandler
Absolutly overpriced SEO
Consulting
www.mediadonis.net
Twitter.com/Mediadonis