3. Design/Theming
● Usability Testing
● Responsive Design
● Drupal Theming
● Annotated Wireframes
@Mediacurrent
Development
● Drupal Support
● Custom Module Development
● Large Scale Systems Integration
● Security & Performance Expertise
We help organizations build highly impactful, elegantly designed Drupal
websites that achieve the strategic results you need.
Digital Strategy
● Content Strategy
● Content Generation
● Result Metrics
● Marketing Automation Integration
5. ● Wrote only Marketing & Drupal eBook
● Featured in “Marketing
Automation for Dummies”
● Organize a monthly
Marketing Automation meet-ups
● Maintain most MA Drupal modules
● 30+ MA resources on Mediacurrent.com
@Mediacurrent
Featured
in
Our Experience
6. ● Overview
● What to Consider
before purchasing?
● Case Study
● MA Integration
@Mediacurrent
Agenda
27. Copyright 2014 IBM Corporation
IBM Industry Cloud Solutions
Welcome to the Future of Marketing
28. Copyright 2014 IBM Corporation
Silverpop, an IBM Company is
focused on helping
marketers transform the customer
experience — increasing
engagement and driving revenue.
29. Copyright 2014 IBM Corporation
Automotive Technology
Consumer
Goods
Agency
Finance /
Insurance
Healthcare Retail
More than 2,000 customers, representing about 5,000 brands
30. Copyright 2014 IBM Corporation
What does Silverpop provide?
Email Marketing
▪ Dynamic email content and sophisticated features drive higher
conversion
Lead to Revenue Management
▪ Scoring and automation support complex, direct sales efforts
Behavioral Marketing Automation
▪ Capture and use behavior from virtually any source to drive highly
personalized interactions
31. Copyright 2014 IBM Corporation
Data in
Silos
Fragmented
picture of
customers
Lack of
Control
Lack of
control
over data
Relevant
Content
Inability to
customize
content
Right
Channel
Get
customer’s
attention
Real-time
Execution
Inability to
execute in
real-time
Lack of
Insight
How
individuals
interact
with your
brand
What business challenges does Silverpop solve?
32. Copyright 2014 IBM Corporation
Individualized email messaging increases engagement
Subject Line Personalization
First name personalization
Personalized Content
Name and contact info for each customer’s personal rep
Dynamic Subject Lines
The subject line changes based on the type and
duration of club membership
Individualized Content Lists
For any customer who has purchased two or more
items
in the last 90 days, list each purchase with review links
E-commerce-driven Personalization
Display totals and other engaging content to drive
follow-on purchases
Website-driven Content
Directly track each customer’s Web activity and
prompt them to visit new areas of the site
Send Time Optimization
The message arrives in each individual’s inbox at
precisely
the time that individual is most likely to check email
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33. Copyright 2014 IBM Corporation
Communication steps
Marketers can visual build the content and
cadence for the automated campaign
including email, direct mail, tele-sales, and
lead routes.
Decision diamonds
Easily add business criteria to determine
when and which path each individual will
move down.
Advanced processing (global,
track, step)
Extensive capabilities drive real-time
interactions and external systems - Filter,
route, update, Sync with CRM, add to
CRM campaign, or End Track contacts
Hyper individualized content
Dynamic content, relational table content,
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Program automation drives interactions at scale
34. Copyright 2014 IBM Corporation
Email Behaviors
Opens, Clicks, Sent or not sent,
in any given time window.
Web Analytics Integration
WA data feed – search, shopping
cart, page level
Relational Data
Ecommerce, In Store
Social Feed
Mention, Follow, RT in given time
window
Silverpop Native Web Feed
Site visits, page visits, Custom
web behaviors
Behavior-based business rules create personalized interactions
35. Copyright 2014 IBM Corporation
Why Silverpop?
▪ Capture more behavior from more sources
▪ Use those behaviors to automate highly personalized interactions at
scale
▪ Smoothly integrate with world-class technology solutions
▪ Which can result in:
‒ Campaigns driven by customer behaviors generate more revenue
‒ Better customer experience builds competitive differentiation and
loyalty, expanding wallet share
‒ Exceptional time to value and increased ROI
37. Marketing Automation & Drupal
● Our Involvement
● Why do I need a module?
● How to Integrate
● Future plans
@Mediacurrent
38. Mediacurrent’s Involvement
● M.A. services on the rise
● Customers need integration
● Modules out of date
● Decided to take ownership
@Mediacurrent
39. Project Goals
● Stable 7 release
● Webform integration
● Web & event tracking
● Up to date documentation
@Mediacurrent
40. Why do I need a module?
● No developer required
● Control from Drupal Admin
● Code Updates
● Better Drupal integration
@Mediacurrent
41. How?
Example of how to integrate with Drupal
http://bit.ly/1wACFoM
@Mediacurrent
42. Our Plans
● Personalization integration
● Pre-populated fields
● Deeper Drupal integration
● More intuitive for average user
● Reporting
@Mediacurrent
