This document discusses the top 10 secrets of success for virtual goods in social games. These include limited time offers, crafting systems, crew mechanics, neighbor interactions like gifting and visits, achievements and quests, boosts from energy systems, timed appointments, cute aesthetics, daily bonuses, and consecutive login rewards. It provides an example for each category and shows how implementing these features increased player engagement and monetization for various popular social games.
47. About The Author
Michael Kalkowski is Co-Founder and
Creative Director of GameDuell and respon-
sible for the company`s games, websites,
social media, player community, and user
experience.
He has designed and produced more than 50
games and a passion for creating highly
effective systems.
Michael (37) is a serial entrepreneur who also
co-founded the consumer portal dooyoo.com
in 1999. Previously, he worked as an inter-
national consultant for product and online-
marketing. He holds a degree from the
advertising academy, a Masters degree in
marketing and consumer psychology from the
University of Cologne, and an MBA from
Eastern Illinois University (USA).
Contact: michael.kalkowski@gameduell.com
GameDuell is one of the best monetizing, as
well as one of the largest social games
communities in the world. In the last 7 years
they developed and optimized over 50 social
games and many engagement enhancing
features.
• Founded: 2003
• Customers: More than 20m registered
• Games: 50+ games developed in-house
• Team: 170+ employees and contractors
• Funding: $19m venture capital from Burda
Digital Ventures, Holtzbrinck Ventures, and
Wellington Partners
• Marketing: 1000+ partner portals and sites
• Revenues: Transaction, subscription,
sponsoring, virtual goods
• International: Available in 7 languages
• Website: enjoy at www.gameduell.com