1) The document discusses how mobile app developers can monetize their apps through virtual currencies and in-app purchases. 2) It provides statistics on app downloads and usage to demonstrate the revenue opportunities in the iOS app market. 3) Recommendations include implementing freemium models with virtual currencies and goods, targeting social and casual game genres, and using affiliate networks and in-app recommendations to cross-promote other apps.

1. Turn iOS Virtual Currency into Real Revenue Peter Farago VP Marketing Flurry, Inc. December 1, 2010

3. Monetize Your App

4. Improve Your App

7. Consumer Usage by Category, iOS Total Sessions by Category, Percent Healthcare & Fitness

8. iPhone Takes Share from Traditional Gaming U.S. Video Game Software by Revenue 2008 2009 Source: Flurry Analytics

9. iPhone Takes Share Handheld Gaming U.S. Portable Game Software by Revenue 2008 2009 Source: Flurry Analytics

10. Social Gaming on Mobile Mostly Games RPG , Simulation, Poke Some Puzzle, Word Tuned for Mobile Experience Typically casual game-mechanic Design delivers quick fun, but supports for longer game sessions Leverage social components, from MMO to MSP Platforms

11. iOS vs. Android Installed Base Unique Devices Detected per Day Source: Flurry Analytics

13. Game Developers Want a Business Not an OS Great Device & Operating System Broadband Connectivity Developer Innovation Large, Paying Customer Base One-click Purchase

15. 5 of the top 10

16. 10 of the top 25

18. Some Free-to-Play Examples

19. Underlying Drivers of KPIs Monetization Retention Acquisition Promotion Cross-selling Advertising Social Channels Viral Loops Freemium Micro-transactions Affiliate Advertising Concept / Quality Payout Curve Social Status Achievements Competition Content Updates Free-to-play Business Model Revenue per DAU

20. Lessons from the Lion King

21. You Have More Potential In-App Purchases

22. AppCircle Monetizes Non-Purchasing Consumers Daily Revenue Range by Implementation Quality 3% Virtual Goods Purchasers 97% non-purchasers* Revenue Projection by Month, Quarter, Year (100k DAU) Source: Flurry Analytics

23. AppCircle Affiliate Revenue Boost

24. Targeted AppCircle Recommendations Solve Discovery Primary App Recommendation Populated by Flurry Engine App Store User Rewards Click takes user to App Store Leverages publisher virtual currency to increase CTRs Interstitial Roadblock Highly Targeted Recommendation Secondary App Recommendations Populated by Flurry Engine

25. Chance Based Reward

26. Have User Complete Task x Earn in-game cash! $5 000 Download and try this recommended app The Moron Test DistinctivDev FREE

27. Thank youpeter@flurry.com