1. Facebook Credits & Social Video The New Marketing Opportunity Brought to you by: Grant Crowell, GC Interactive Duncan Alney, Firebelly Marketing

2. What Is “Virtual Currency?” © iStockPhoto #1115215

3. Virtual currency is another way of describing “electronic money” It is used to purchase virtual goods within a variety of online communities ; which include social networking websites, virtual worlds and online gaming sites

7. and in 2014, reach $14 billion according to a different analyst. $ $ $ That figure was estimated as 1.6 billion in 2010. 2013 sales will be $4 billion according to one analyst,

8. What are “Facebook Credits?”

11. Why has Facebook launched “Credits?”

13. How does “Facebook Credits” work?

15. Who i s using “Facebook Credits?”

17. Social game developers are using Facebook Credits to provide a reward system into their games for users who engage in a certain type and degree of activity. “ Most leading developers have already integrated [Facebook] Credits as the only way of paying using credit Cards” – Inside Social Games , January 11, 2011

19. Brands are using Facebook Credits…

21. Why should we care?

23. So why is Facebook paying users to watch ads?

24. “ Facebook is hoping to grow the use of Facebook Credits, if only by 3 to 5 percent.” - Business Insider “ Facebook is hoping the new incentive-driven model will remedy its categorically low click-through rates on banner ads.” - AdWeek

26. Forecasts

29. Challenges for Facebook Credits

34. Anti-Trust Violations? - Consumer Watchdog, a nonprofit consumer advocacy group, has filed a complaint with the Federal Trade Commission accusing Facebook's virtual currency system of anti-competitive behavior. - The complaint asks that the FTC issue an injunction stopping Facebook from continuing its behavior; and that it investigate Facebook's relationship with social gaming giant Zynga.

35. New Marketing Uses for Facebook Credits

37. Marketing Shifts Point To Video

43. Facebook is the fastest-growing site for video sharing. – TubeMogul report Online retailers are bringing video to the social web through a suite of tools focused on broadening video's impact while connecting it directly to revenue.

44. Use Video To Build Conversation & Community

46. What Is Social Video?

50. SOCIAL VIDEO in Retail & Ecommerce on Facebook

55. Music industry examples of SOCIAL VIDEO on Facebook

59. Brand Marketing Examples

60. “ Green Works” Users watch a video ad from Clorox in its entirety and then receive FB credits in exchange.

62. Movie Examples

64. Warner Brothers movie rentals

66. Grant Crowell Grant Crowell is the senior media analyst, podcast show host, video interviewer vlogger for ReelSEO.com – the #1 online magazine dedicated to the business, culture, and technology of online video. [email_address] Follow on twitter: @grantcrowell Duncan Alney Duncan Alney is the vision behind Firebelly Marketing and a nationally recognized social media provocateur who speaks across the country. [email_address] Follow on twitter: @firebelly