7. In almost every region, local networks are
meaningful size
Vznet NK MoyMir
20M 20M 30M
VKontakte
OK 80M Orkut
60M 50M
8. MAU of all main European networks in compare with
Facebook
9. Europe and Russia:
Population: ~1 billion people;
40 main social networks – 200 mln users;
Facebook audience: 170 mln users.
10. Social networks in Europe and Russia
Open
Half-closed
mostly
Closed
11. Open social networks
open API description;
open and unified financial conditions;
low quality requirements;
few requirements to technical support.
12. Half-closed social networks
open API description;
standard financial conditions; contract;
applications are checked more thoroughly;
technical support in the users’ language
17M 2.5M 4M 1M
13. Closed social networks
API description – only for trusted partners;
individual agreements;
very high quality requirements, compulsory beta-testing;
many technical support requirements (only in the users’
language).
70M 21M 12M
14. Own funds Publisher
• Full control of revenue and game • No worries and significant
performance on the network expenses for the game launch
• Publisher’s experience and performance on the network
• Sharing revenue
15. Every time you spend money on Solo developers publish their own
hosting, changing API, and technical games on
support. And costs are growing with 2 social networks or less
every new social network
16. Benefits of cooperation with professional publishers
in Europe and Russia:
larger users’ payments;
fast traffic growth;
fast distribution;
optimization of monetization schemes;
no expenses .
