1. Beyond Attention: Emotion
@brian_wong
Presented at Social Gaming Summit
November 2011, London

2. 8
8 ways to go beyond.

3. A bit about me.

6. Log In
WELCOME HOW IT WORKS
Real Rewards
For virtual achievements
Developers: Monetize and Retain
Download The Kiip SDK Integrate Into Your Game Reward Your Players
Just register and we'll get It's easy to plug in our SDK They'll thank you when you add
back to you shortly. and connect to our reward real-world rewards to your
network. achievements.
We support iOS and
Android.
Brands & Agencies: Reach Them When They Win.
Reach and reward 15+ million active game players
across our network that are hitting achievements.
Deliver a value exchange through promotions and target

9. 8
8 ways to go beyond.

10. Grab more than just attention.

11. LAYOUT: SCREEN ESTATE (IAB UNIT ADS)
SEARCH: PURCHASE INTENT (SEARCH MARKETING)
CONTENT: CONTEXT MATCHING (CONTEXTUAL ADS)
MECHANICAL TURK: PAVLOVIAN “OFFERS” (TRIALS)
Attention is a commodity.

12. EMOTION: GOING BEYOND ATTENTION

14. 1 Moments instead of touchpoints.

15. Apple’s moments

17. Smiles everywhere.

18. What’s your moment?

21. 2 Play.

23. More. Everywhere. Connected.

24. The Play Framework
Rewards Layer Serendipity, gifts and rewards
Achievement Layer Acknowledgement and validation
Action Layer Moments

25. 3 Serendipity.

28. Surprise and delight.

29. Serendipity
(frequency)
Integrated
(organizational fabric)
Loyalty 2.0 Moments
(customer interaction)
Accessible
(technology
availability)
Horizontal
(conversion of value)

30. 4 Acknowledging and validating

33. 5 Emotional ROI.

34. FIRST-MOVER
PRICING STRUCTURE
TALENT ACQUISITION
INTELLECTUAL PROPERTY
Competitive advantage.
ASYMMETRIC INFORMATION
LOCATION
SPEED

36. 6 Gifts & Rewards.

38. O2 Offline
Achievement layer Rewards layer

39. 7 Humanization of process.

41. 8
INCEPTION

42. From stories.

43. What’s in a gift?

44. “
I won this running the treadmill. I don't have BB reward card though so I hope this helps you.
Lol i got you flowers by playin on my iphone xD love u babe and no this aint fake panda babe
See!! Playing game on my iPod isn't a complete waste of time :-)
Happy birthday Teewee!! I got this off of a game on my phone so this is ur present!! :)
I love you lovebutt!!!!! I don't know why youre upset with me but I love you î î
Hey mom I love you soo much. I sent this to you because to deserve it. Your an awesome parents you and dad both
your parents raised you guys up really good and I know all us kids are really stubborn but we love you very much.
Thought you might find this useful for pics of the baby :D
Mom! Now we can go to concerts!!!! :)

45. Feel or die.

46. brian@kiip.me
twitter.com/brian_wong
www.kiip.me