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Building a Profitable Social Games Distribution Strategy on Facebook
1.
AF EXPO Building
a Successful Social Games Distribution Strategy on Facebook Hussein Fazal CEO – AdParlor Inc. www.adparlor.com
2.
Facebook Virality
3.
Is crazy growth
still possible?
4.
Yes – but
it is a LOT harder FREE vs. PAID
5.
Free Application Growth
Strategies Take advantage of remaining virality Internal cross-promotion – i.e. zynga, crowdstar, sony…
6.
Free Application Growth
Strategies 3. Cross-promo bars – applifier, appstrip, vip games, igapi 4. Direct cross promotional deals
7.
Paid Application Growth
Strategies Buy Advertising: 1. Banner | 2. Incentivized | 3. Facebook Ads
8.
Paid Application Growth
Strategies
9.
10.
When you are
ready to ramp up, use an Ads API Vendor
11.
CPI Pricing Model
12.
Conversion Tracking
13.
14.
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