SlideShare ist ein Scribd-Unternehmen logo
1 von 17
Changing the Way People Buy: Physical to Digital on Xbox LIVE   Ben Smith Director of Program Management  Xbox 360 - Xbox LIVE - Kinect [email_address]
In the beginning…
Part 1: A simple story about a man and his horse…
And the people spoke…
and voted with their wallets
Lessons ,[object Object],[object Object],[object Object],[object Object]
Part 2: Plastic guitars that mint money http://www.joystiq.com/2009/03/26/npd-rock-band-surpassed-1b-in-retail-sales-in-north-america/
Experience + Microtransactions = $$$ ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons ,[object Object],[object Object],[object Object]
Part 3: The Map Pack Revolution
Call of Duty MW2 Stimulus Package
Lessons ,[object Object],[object Object],[object Object]
Part 4: Power of Pint-size People
Lessons ,[object Object],[object Object],[object Object],[object Object]
So what? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Final Word
Thank you!

Weitere ähnliche Inhalte

Ähnlich wie Ben Smith\'s Changing the Way People Buy: Physical to Digital on Xbox LIVE at Virtual Goods Summit West

Star Tribune Archives
Star Tribune ArchivesStar Tribune Archives
Star Tribune Archives
Dan High
 
Gaming future
Gaming futureGaming future
Gaming future
Urian1983
 
2 convergence and audiences
2 convergence and audiences2 convergence and audiences
2 convergence and audiences
mrhoward12
 
2 convergence and audiences
2 convergence and audiences2 convergence and audiences
2 convergence and audiences
mrhoward12
 
Wii in China, MIC Project
Wii in China, MIC ProjectWii in China, MIC Project
Wii in China, MIC Project
Kevin Lau
 

Ähnlich wie Ben Smith\'s Changing the Way People Buy: Physical to Digital on Xbox LIVE at Virtual Goods Summit West (20)

Digital digest#1 baghel abhishek
Digital digest#1 baghel abhishekDigital digest#1 baghel abhishek
Digital digest#1 baghel abhishek
 
GTA IV
GTA IVGTA IV
GTA IV
 
Need to Know: NFTs | We Are Social
Need to Know: NFTs | We Are SocialNeed to Know: NFTs | We Are Social
Need to Know: NFTs | We Are Social
 
Evolution of Game Development
Evolution of Game DevelopmentEvolution of Game Development
Evolution of Game Development
 
Gaming industry
Gaming industryGaming industry
Gaming industry
 
Gaming
GamingGaming
Gaming
 
"Inspire Us" Digital Marketing
"Inspire Us" Digital Marketing"Inspire Us" Digital Marketing
"Inspire Us" Digital Marketing
 
Gamesmarketing 100504005255-ph
Gamesmarketing 100504005255-phGamesmarketing 100504005255-ph
Gamesmarketing 100504005255-ph
 
Tom Haslow - Strategic Planning Portfolio
Tom Haslow - Strategic Planning PortfolioTom Haslow - Strategic Planning Portfolio
Tom Haslow - Strategic Planning Portfolio
 
Star Tribune Archives
Star Tribune ArchivesStar Tribune Archives
Star Tribune Archives
 
Challenges and Oppotunities in the Videogame Industry
Challenges and Oppotunities in the Videogame IndustryChallenges and Oppotunities in the Videogame Industry
Challenges and Oppotunities in the Videogame Industry
 
Siege2011 Social Games
Siege2011 Social GamesSiege2011 Social Games
Siege2011 Social Games
 
Akshat Rai Digital Digest 1
Akshat Rai  Digital Digest 1Akshat Rai  Digital Digest 1
Akshat Rai Digital Digest 1
 
Gaming future
Gaming futureGaming future
Gaming future
 
Marketing Game
Marketing GameMarketing Game
Marketing Game
 
Virtual Worlds Oct 2007
Virtual Worlds Oct 2007Virtual Worlds Oct 2007
Virtual Worlds Oct 2007
 
2 convergence and audiences
2 convergence and audiences2 convergence and audiences
2 convergence and audiences
 
2 convergence and audiences
2 convergence and audiences2 convergence and audiences
2 convergence and audiences
 
Wii in China, MIC Project
Wii in China, MIC ProjectWii in China, MIC Project
Wii in China, MIC Project
 
Distribution
DistributionDistribution
Distribution
 

Mehr von Mediabistro

Kelvin Wee_Inszi
Kelvin Wee_InsziKelvin Wee_Inszi
Kelvin Wee_Inszi
Mediabistro
 
Chris Leigh-Lancaster_Inside 3D Printing Melbourne
Chris Leigh-Lancaster_Inside 3D Printing MelbourneChris Leigh-Lancaster_Inside 3D Printing Melbourne
Chris Leigh-Lancaster_Inside 3D Printing Melbourne
Mediabistro
 
Evan Wagner and Robby Dermody Presentation
Evan Wagner and Robby Dermody PresentationEvan Wagner and Robby Dermody Presentation
Evan Wagner and Robby Dermody Presentation
Mediabistro
 

Mehr von Mediabistro (20)

Elements of a Successful Job Listing
Elements of a Successful Job ListingElements of a Successful Job Listing
Elements of a Successful Job Listing
 
Kelvin Wee_Inside 3D Printing Melbourne 2014
Kelvin Wee_Inside 3D Printing Melbourne 2014Kelvin Wee_Inside 3D Printing Melbourne 2014
Kelvin Wee_Inside 3D Printing Melbourne 2014
 
Kelvin Wee_Inszi
Kelvin Wee_InsziKelvin Wee_Inszi
Kelvin Wee_Inszi
 
Melb oleg2
Melb oleg2Melb oleg2
Melb oleg2
 
Paul Taylor_Inside 3D Printing Melbourne
Paul Taylor_Inside 3D Printing MelbournePaul Taylor_Inside 3D Printing Melbourne
Paul Taylor_Inside 3D Printing Melbourne
 
Paul Mignone_Inside 3D Printing Melbourne
Paul Mignone_Inside 3D Printing MelbournePaul Mignone_Inside 3D Printing Melbourne
Paul Mignone_Inside 3D Printing Melbourne
 
Angela Daly_Inside 3D Printing Melbourne
Angela Daly_Inside 3D Printing MelbourneAngela Daly_Inside 3D Printing Melbourne
Angela Daly_Inside 3D Printing Melbourne
 
Chris Leigh-Lancaster_Inside 3D Printing Melbourne
Chris Leigh-Lancaster_Inside 3D Printing MelbourneChris Leigh-Lancaster_Inside 3D Printing Melbourne
Chris Leigh-Lancaster_Inside 3D Printing Melbourne
 
Terry Wohlers_Inside 3D Printing Melbourne
Terry Wohlers_Inside 3D Printing MelbourneTerry Wohlers_Inside 3D Printing Melbourne
Terry Wohlers_Inside 3D Printing Melbourne
 
2014 07-09 Juan Llanos Presentation
2014 07-09 Juan Llanos Presentation2014 07-09 Juan Llanos Presentation
2014 07-09 Juan Llanos Presentation
 
Gary Anderson_Inside 3D Printing Melbourne
Gary Anderson_Inside 3D Printing MelbourneGary Anderson_Inside 3D Printing Melbourne
Gary Anderson_Inside 3D Printing Melbourne
 
James canning inside bitcoin melbourne final
James canning inside bitcoin melbourne finalJames canning inside bitcoin melbourne final
James canning inside bitcoin melbourne final
 
Gst & bitcoins slides- Potential Pitfalls
Gst & bitcoins slides- Potential PitfallsGst & bitcoins slides- Potential Pitfalls
Gst & bitcoins slides- Potential Pitfalls
 
Building a trading platform from scratch
Building a trading platform from scratchBuilding a trading platform from scratch
Building a trading platform from scratch
 
Bitcoin Lateral Economics
Bitcoin Lateral EconomicsBitcoin Lateral Economics
Bitcoin Lateral Economics
 
State of Ethereum, and Mining
State of Ethereum, and MiningState of Ethereum, and Mining
State of Ethereum, and Mining
 
Future of Bitcoin Mining- Josh Zerlan
Future of Bitcoin Mining- Josh ZerlanFuture of Bitcoin Mining- Josh Zerlan
Future of Bitcoin Mining- Josh Zerlan
 
Evan Wagner and Robby Dermody Presentation
Evan Wagner and Robby Dermody PresentationEvan Wagner and Robby Dermody Presentation
Evan Wagner and Robby Dermody Presentation
 
Crypto Law
Crypto LawCrypto Law
Crypto Law
 
Morning Keynote: Bobby Lee
Morning Keynote: Bobby LeeMorning Keynote: Bobby Lee
Morning Keynote: Bobby Lee
 

Kürzlich hochgeladen

Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...
Apsara Of India
 
Call Girls New Ashok Nagar Delhi WhatsApp Number 9711199171
Call Girls New Ashok Nagar Delhi WhatsApp Number 9711199171Call Girls New Ashok Nagar Delhi WhatsApp Number 9711199171
Call Girls New Ashok Nagar Delhi WhatsApp Number 9711199171
Delhi Call Girls 📞9899900591 ✔️ High Profile Service 100% Safe
 
Russian ℂall gIRLS In Goa 9316020077 ℂall gIRLS Service In Goa
Russian ℂall gIRLS In Goa 9316020077  ℂall gIRLS Service  In GoaRussian ℂall gIRLS In Goa 9316020077  ℂall gIRLS Service  In Goa
Russian ℂall gIRLS In Goa 9316020077 ℂall gIRLS Service In Goa
russian goa call girl and escorts service
 
Call Girls South Avenue Delhi WhatsApp Number 9711199171
Call Girls South Avenue Delhi WhatsApp Number 9711199171Call Girls South Avenue Delhi WhatsApp Number 9711199171
Call Girls South Avenue Delhi WhatsApp Number 9711199171
Delhi Call Girls 📞9899900591 ✔️ High Profile Service 100% Safe
 
CHEAP Call Girls in Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in  Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICECHEAP Call Girls in  Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Goa Call "Girls Service 9316020077 Call "Girls in Goa
Goa Call "Girls  Service   9316020077 Call "Girls in GoaGoa Call "Girls  Service   9316020077 Call "Girls in Goa
Goa Call "Girls Service 9316020077 Call "Girls in Goa
sexy call girls service in goa
 
Low Rate Young Call Girls in Surajpur Greater Noida ✔️☆9289244007✔️☆ Female E...
Low Rate Young Call Girls in Surajpur Greater Noida ✔️☆9289244007✔️☆ Female E...Low Rate Young Call Girls in Surajpur Greater Noida ✔️☆9289244007✔️☆ Female E...
Low Rate Young Call Girls in Surajpur Greater Noida ✔️☆9289244007✔️☆ Female E...
SofiyaSharma5
 
Desi Bhabhi Call Girls In Goa 💃 730 02 72 001💃desi Bhabhi Escort Goa
Desi Bhabhi Call Girls  In Goa  💃 730 02 72 001💃desi Bhabhi Escort GoaDesi Bhabhi Call Girls  In Goa  💃 730 02 72 001💃desi Bhabhi Escort Goa
Desi Bhabhi Call Girls In Goa 💃 730 02 72 001💃desi Bhabhi Escort Goa
russian goa call girl and escorts service
 

Kürzlich hochgeladen (20)

𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...
𓀤Call On 6297143586 𓀤 Sonagachi Call Girls In All Kolkata 24/7 Provide Call W...
 
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...
Karnal Call Girls 8860008073 Dyal Singh Colony Call Girls Service in Karnal E...
 
👙 Kolkata Call Girls Sonagachi 💫💫7001035870 Model escorts Service
👙  Kolkata Call Girls Sonagachi 💫💫7001035870 Model escorts Service👙  Kolkata Call Girls Sonagachi 💫💫7001035870 Model escorts Service
👙 Kolkata Call Girls Sonagachi 💫💫7001035870 Model escorts Service
 
5* Hotels Call Girls In Goa {{07028418221}} Call Girls In North Goa Escort Se...
5* Hotels Call Girls In Goa {{07028418221}} Call Girls In North Goa Escort Se...5* Hotels Call Girls In Goa {{07028418221}} Call Girls In North Goa Escort Se...
5* Hotels Call Girls In Goa {{07028418221}} Call Girls In North Goa Escort Se...
 
Call Girls New Ashok Nagar Delhi WhatsApp Number 9711199171
Call Girls New Ashok Nagar Delhi WhatsApp Number 9711199171Call Girls New Ashok Nagar Delhi WhatsApp Number 9711199171
Call Girls New Ashok Nagar Delhi WhatsApp Number 9711199171
 
Russian ℂall gIRLS In Goa 9316020077 ℂall gIRLS Service In Goa
Russian ℂall gIRLS In Goa 9316020077  ℂall gIRLS Service  In GoaRussian ℂall gIRLS In Goa 9316020077  ℂall gIRLS Service  In Goa
Russian ℂall gIRLS In Goa 9316020077 ℂall gIRLS Service In Goa
 
Book Paid Sonagachi Call Girls Kolkata 𖠋 8250192130 𖠋Low Budget Full Independ...
Book Paid Sonagachi Call Girls Kolkata 𖠋 8250192130 𖠋Low Budget Full Independ...Book Paid Sonagachi Call Girls Kolkata 𖠋 8250192130 𖠋Low Budget Full Independ...
Book Paid Sonagachi Call Girls Kolkata 𖠋 8250192130 𖠋Low Budget Full Independ...
 
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
Behala ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sexy Bhabi Ready ...
 
Almora call girls 📞 8617697112 At Low Cost Cash Payment Booking
Almora call girls 📞 8617697112 At Low Cost Cash Payment BookingAlmora call girls 📞 8617697112 At Low Cost Cash Payment Booking
Almora call girls 📞 8617697112 At Low Cost Cash Payment Booking
 
Call Girls South Avenue Delhi WhatsApp Number 9711199171
Call Girls South Avenue Delhi WhatsApp Number 9711199171Call Girls South Avenue Delhi WhatsApp Number 9711199171
Call Girls South Avenue Delhi WhatsApp Number 9711199171
 
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
Science City Kolkata ( Call Girls ) Kolkata ✔ 6297143586 ✔ Hot Model With Sex...
 
CHEAP Call Girls in Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in  Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICECHEAP Call Girls in  Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
CHEAP Call Girls in Malviya Nagar, (-DELHI )🔝 9953056974🔝(=)/CALL GIRLS SERVICE
 
Goa Call "Girls Service 9316020077 Call "Girls in Goa
Goa Call "Girls  Service   9316020077 Call "Girls in GoaGoa Call "Girls  Service   9316020077 Call "Girls in Goa
Goa Call "Girls Service 9316020077 Call "Girls in Goa
 
Verified Trusted Call Girls Tambaram Chennai ✔✔7427069034 Independent Chenna...
Verified Trusted Call Girls Tambaram Chennai ✔✔7427069034  Independent Chenna...Verified Trusted Call Girls Tambaram Chennai ✔✔7427069034  Independent Chenna...
Verified Trusted Call Girls Tambaram Chennai ✔✔7427069034 Independent Chenna...
 
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment Booking
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment BookingCall Girls in Barasat | 7001035870 At Low Cost Cash Payment Booking
Call Girls in Barasat | 7001035870 At Low Cost Cash Payment Booking
 
Low Rate Young Call Girls in Surajpur Greater Noida ✔️☆9289244007✔️☆ Female E...
Low Rate Young Call Girls in Surajpur Greater Noida ✔️☆9289244007✔️☆ Female E...Low Rate Young Call Girls in Surajpur Greater Noida ✔️☆9289244007✔️☆ Female E...
Low Rate Young Call Girls in Surajpur Greater Noida ✔️☆9289244007✔️☆ Female E...
 
Call Girls Nashik Gayatri 7001305949 Independent Escort Service Nashik
Call Girls Nashik Gayatri 7001305949 Independent Escort Service NashikCall Girls Nashik Gayatri 7001305949 Independent Escort Service Nashik
Call Girls Nashik Gayatri 7001305949 Independent Escort Service Nashik
 
👙 Kolkata Call Girls Park Circus 💫💫7001035870 Model escorts Service
👙  Kolkata Call Girls Park Circus 💫💫7001035870 Model escorts Service👙  Kolkata Call Girls Park Circus 💫💫7001035870 Model escorts Service
👙 Kolkata Call Girls Park Circus 💫💫7001035870 Model escorts Service
 
Call Girls Manjri Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Manjri Call Me 7737669865 Budget Friendly No Advance BookingCall Girls Manjri Call Me 7737669865 Budget Friendly No Advance Booking
Call Girls Manjri Call Me 7737669865 Budget Friendly No Advance Booking
 
Desi Bhabhi Call Girls In Goa 💃 730 02 72 001💃desi Bhabhi Escort Goa
Desi Bhabhi Call Girls  In Goa  💃 730 02 72 001💃desi Bhabhi Escort GoaDesi Bhabhi Call Girls  In Goa  💃 730 02 72 001💃desi Bhabhi Escort Goa
Desi Bhabhi Call Girls In Goa 💃 730 02 72 001💃desi Bhabhi Escort Goa
 

Ben Smith\'s Changing the Way People Buy: Physical to Digital on Xbox LIVE at Virtual Goods Summit West