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Assignment #13 (p4): Group Ancillary Research And Analysis
Chosen Level …

Some Could – At least four adverts or
             more each.
Layout Design – ‘BBC One’




                                With clear information
Its on a simple temple with a   in white to stand out
prominent red background        from the background
Content – ‘BBC One’




Their is not a lot of content just simple text with a
background and some animation around the words
Style Of Font – ‘BBC One’


This font is ‘Calibri
(Headings)’ which is
clear nothing fancy
which is quite
common on                                           The ‘One’ is also
‘Microsoft Word’                                    ‘Calibri
implying anyone can                                 (Headings)’ the
watch                                               bold reminds the
                                                    views what
                                                    channel its on as
                        The BBC logo is the same    BBC has many
                        style as the rest only in   sister Channels
                        capitals and blocks to
                        resemble their logo
Style Of Graphics – ‘BBC One’


                                       The dark
                                       shading in the
The animation of                       corners
the circle catches                     draw's your
you attention                          attention to
straight away                          the centre of
                                       the ad
Photo Manipulation – ‘BBC One’




        No photo manipulation in this
Organisation Of Information – ‘BBC
                   One’




                                  All the info is
The animation                     in the centre
helps draw                        of the ad with
attention in                      is straight
                                  forward
Kaya
Layout Design




                                              Text is centred
                                              and bold in the
                                              advert – to be
                                              most prominent
                                              and obvious to
                                              viewer


Rule of Thirds used whereby
its clear at the top, the middle
is text, and the bottom is the
rose (landscape)
Content




                                              Text to inform
                                              the date, time
                                              and series to be
                                              on channel 5



As on all,        Blurred background of      Focuses shot of a
Advertises the    ‘the bachelor’ trying to   rose highly
channel website   hold the door shut of      significant in the
                  girls on the other side    series
Style of Font




                                              Colours are
                                              white and red
                                              conventional to
                                              channel 5 so its
                                              recognisable and
                                              it’s the colour of
                                              their logo


Faded into the               Font is in capitals and bold –
background shows were        conventional of Channel 5 so
you can watch it online –    its recognisable
its not to visible because   To grab attention and evident
series hasn’t started yet    to viewers
Style of Graphics



                                        From this point,
                                        The screen does a ‘twirl’
                                        like graphic which all
                                        channel 5 adverts have and
                                        changes logo to fit a rose


They do this because it’s a
recurring series on Channel 5 so
they while its long-awaited they
can great anticipation for the
series as it features between all
adverts as well – constantly
reminding of the programme
Photo Manipulation


                                         The photo is
                                        quite white –
                                           which is
                                       considered the
                                           colour of
                                         perfection –
                                          possibly to
                                        symbolise the
                                           bachelor


There is deep focus on the rose while the stem
and background of ‘the bachelor’ is blurred.
Channel 5 do this on most of their adverts on the
prominent feature of the programme
Organisation of Information



                                        Information is
                                       always the same
                                         on Channel 5
                                           adverts
                                     #1 – Time &
                                          Date
                                     #2 – Title
                                     #3 – What it is
  The Channel website
  always shows on the
bottom left of the screen
Layout Design




                                               Text is centred
                                               and bold in the
                                               advert – to be
                                               most prominent
                                               and obvious to
                                               viewer


Rule of Thirds used whereby
the face takes up 2/3 of the
screen from the right
(landscape)
Content




                                           Text to inform
                                           the date, time
                                           and series to be
                                           on channel 5


                         Background is all focused so
As on all,               the audience can see the
Advertises the channel   detail of the fake face – so
website                  audience can be fascinated by
                         documentary’
Style of Font




                                        Colours are
                                        white and red
                                        conventional to
                                        channel 5 so its
                                        recognisable and
                                        it’s the colour of
                                        their logo

Same font used to      Font is in capitals and bold –
advertise website on   conventional of Channel 5 so
bottom                 its recognisable
                       To grab attention and evident
                       to viewers
Style of Graphics




                                 From this point,
                                 The screen does a ‘twirl’
                                 like graphic which all
                                 channel 5 adverts have


Then transforms into a
channel 5 logo –
This programme doesn’t
have a tailored logo
because it’s a one-off
documentary
Photo Manipulation



                                                    The edged of the
                                                    screen are blurred
                                                    while the facial
                                                    features are
                                                    focused to
                                                    emphasise the
                                                    detail and quality
                                                    of ‘making faces’


The background surrounding the face is really
blue which is clinical, enforcing that scientific
element in the documentary
Organisation of Information



                                        Information is
                                       always the same
                                         on Channel 5
                                           adverts
                                     #1 – Time &
                                          Date
                                     #2 – Title
                                     #3 – What it is
  The Channel website
  always shows on the
bottom left of the screen
Layout Design




                                           Text is centred
                                           and bold in the
                                           advert – to be
                                           most prominent
                                           and obvious to
                                           viewer


The killers whole face takes
the screen – whereby his eyes
are strong, as they are the
window to a persons soul
Content




                                            Text to inform
                                            the date, time
                                            and series to be
                                            on channel 5



As on all,               The background is of the
Advertises the channel   killers whole face to
website                  emphases the cold/evil
                         feeling his face enforces
Style of Font




                                        Colours are
                                        white and red
                                        conventional to
                                        channel 5 so its
                                        recognisable and
                                        it’s the colour of
                                        their logo


Same font used to      Font is in capitals and bold –
advertise website on   conventional of Channel 5 so
bottom                 its recognisable
                       To grab attention and evident
                       to viewers
Style of Graphics



                                    From this point,
                                    The screen does a
                                    ‘twirl’ like graphic
                                    which all channel 5
                                    adverts have



Then transforms into a
channel 5 logo –
This programme doesn’t
have a tailored logo
because it’s a one-off
documentary
Photo Manipulation




                                                       The eye has a
                                                       lot of contrast
                                                       as it symbolises
                                                       the window to
                                                       his evil soul



There is a sepia-like colour on        Edged are black to keep his
the picture with screen                face concentrated
blemishes to enforce its part
of history and dead colours
Organisation of Information



                                        Information is
                                       always the same
                                         on Channel 5
                                           adverts
                                     #1 – Time &
                                          Date
                                     #2 – Title
                                     #3 – What it is
  The Channel website
  always shows on the
bottom left of the screen
Layout Design




                                            Text is centred
                                            and bold in the
                                            advert – to be
                                            most prominent
                                            and obvious to
                                            viewer


The pregnancy text is centred in the
screen, slightly slanted to make it
more visually pleasing – linking to
baby fever
Content




                                          Text to inform
                                          the date, time
                                          and series to be
                                          on channel 5



                         Blurred background of
As on all,
                         pregnancy text to
Advertises the channel
                         enforce excitement of
website
                         royal baby
Style of Font




                                        Colours are
                                        white and red
                                        conventional to
                                        channel 5 so its
                                        recognisable and
                                        it’s the colour of
                                        their logo

                       Font is in capitals and bold –
Same font used to      conventional of Channel 5 so
advertise website on   its recognisable
bottom                 To grab attention and evident
                       to viewers
Style of Graphics




                                         From this point,
                                         The screen does a ‘twirl’
                                         like graphic which all
                                         channel 5 adverts have

Then transforms into a channel 5
logo –
Although this is a one-off
documentary it has a crown on
the logo because the royals is a
significant and popular culture in
Britain
Photo Manipulation


                                The
                                background is
                                blurred as it
                                doesn't really
                                hold much
                                significance to
                                a royal baby –
                                dose not need
                                huge focus

Background of royal red links
to the royal and also holds
great symbolism with
pregnancy
Organisation of Information



                                        Information is
                                       always the same
                                         on Channel 5
                                           adverts
                                     #1 – Time &
                                          Date
                                     #2 – Title
                                     #3 – What it is
  The Channel website
  always shows on the
bottom left of the screen
Stage Two: Research and analysis of
      effective channel adverts



Chosen channel: ITV
Background of a wall, dark and
 dreary reflecting on the tv
 show




Metaphoric
description of
the show to
catch reader’s
attention




                                  Main actor’s name included to
                                  create a buzz as he is well known
Cycle of the mind             Black and gold colour
set of a World Cup            scheme – winning
Winner                        medals




 Layout: ruby player on the
 left with his mental                            Content: ITV promotion
 qualities around his                            for rugby world cup
 head, small caption with                        showing
 show information on the

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Assignment #13 (p4): Group Ancillary Research And Analysis

  • 2. Chosen Level … Some Could – At least four adverts or more each.
  • 3. Layout Design – ‘BBC One’ With clear information Its on a simple temple with a in white to stand out prominent red background from the background
  • 4. Content – ‘BBC One’ Their is not a lot of content just simple text with a background and some animation around the words
  • 5. Style Of Font – ‘BBC One’ This font is ‘Calibri (Headings)’ which is clear nothing fancy which is quite common on The ‘One’ is also ‘Microsoft Word’ ‘Calibri implying anyone can (Headings)’ the watch bold reminds the views what channel its on as The BBC logo is the same BBC has many style as the rest only in sister Channels capitals and blocks to resemble their logo
  • 6. Style Of Graphics – ‘BBC One’ The dark shading in the The animation of corners the circle catches draw's your you attention attention to straight away the centre of the ad
  • 7. Photo Manipulation – ‘BBC One’ No photo manipulation in this
  • 8. Organisation Of Information – ‘BBC One’ All the info is The animation in the centre helps draw of the ad with attention in is straight forward
  • 10. Layout Design Text is centred and bold in the advert – to be most prominent and obvious to viewer Rule of Thirds used whereby its clear at the top, the middle is text, and the bottom is the rose (landscape)
  • 11. Content Text to inform the date, time and series to be on channel 5 As on all, Blurred background of Focuses shot of a Advertises the ‘the bachelor’ trying to rose highly channel website hold the door shut of significant in the girls on the other side series
  • 12. Style of Font Colours are white and red conventional to channel 5 so its recognisable and it’s the colour of their logo Faded into the Font is in capitals and bold – background shows were conventional of Channel 5 so you can watch it online – its recognisable its not to visible because To grab attention and evident series hasn’t started yet to viewers
  • 13. Style of Graphics From this point, The screen does a ‘twirl’ like graphic which all channel 5 adverts have and changes logo to fit a rose They do this because it’s a recurring series on Channel 5 so they while its long-awaited they can great anticipation for the series as it features between all adverts as well – constantly reminding of the programme
  • 14. Photo Manipulation The photo is quite white – which is considered the colour of perfection – possibly to symbolise the bachelor There is deep focus on the rose while the stem and background of ‘the bachelor’ is blurred. Channel 5 do this on most of their adverts on the prominent feature of the programme
  • 15. Organisation of Information Information is always the same on Channel 5 adverts #1 – Time & Date #2 – Title #3 – What it is The Channel website always shows on the bottom left of the screen
  • 16. Layout Design Text is centred and bold in the advert – to be most prominent and obvious to viewer Rule of Thirds used whereby the face takes up 2/3 of the screen from the right (landscape)
  • 17. Content Text to inform the date, time and series to be on channel 5 Background is all focused so As on all, the audience can see the Advertises the channel detail of the fake face – so website audience can be fascinated by documentary’
  • 18. Style of Font Colours are white and red conventional to channel 5 so its recognisable and it’s the colour of their logo Same font used to Font is in capitals and bold – advertise website on conventional of Channel 5 so bottom its recognisable To grab attention and evident to viewers
  • 19. Style of Graphics From this point, The screen does a ‘twirl’ like graphic which all channel 5 adverts have Then transforms into a channel 5 logo – This programme doesn’t have a tailored logo because it’s a one-off documentary
  • 20. Photo Manipulation The edged of the screen are blurred while the facial features are focused to emphasise the detail and quality of ‘making faces’ The background surrounding the face is really blue which is clinical, enforcing that scientific element in the documentary
  • 21. Organisation of Information Information is always the same on Channel 5 adverts #1 – Time & Date #2 – Title #3 – What it is The Channel website always shows on the bottom left of the screen
  • 22. Layout Design Text is centred and bold in the advert – to be most prominent and obvious to viewer The killers whole face takes the screen – whereby his eyes are strong, as they are the window to a persons soul
  • 23. Content Text to inform the date, time and series to be on channel 5 As on all, The background is of the Advertises the channel killers whole face to website emphases the cold/evil feeling his face enforces
  • 24. Style of Font Colours are white and red conventional to channel 5 so its recognisable and it’s the colour of their logo Same font used to Font is in capitals and bold – advertise website on conventional of Channel 5 so bottom its recognisable To grab attention and evident to viewers
  • 25. Style of Graphics From this point, The screen does a ‘twirl’ like graphic which all channel 5 adverts have Then transforms into a channel 5 logo – This programme doesn’t have a tailored logo because it’s a one-off documentary
  • 26. Photo Manipulation The eye has a lot of contrast as it symbolises the window to his evil soul There is a sepia-like colour on Edged are black to keep his the picture with screen face concentrated blemishes to enforce its part of history and dead colours
  • 27. Organisation of Information Information is always the same on Channel 5 adverts #1 – Time & Date #2 – Title #3 – What it is The Channel website always shows on the bottom left of the screen
  • 28. Layout Design Text is centred and bold in the advert – to be most prominent and obvious to viewer The pregnancy text is centred in the screen, slightly slanted to make it more visually pleasing – linking to baby fever
  • 29. Content Text to inform the date, time and series to be on channel 5 Blurred background of As on all, pregnancy text to Advertises the channel enforce excitement of website royal baby
  • 30. Style of Font Colours are white and red conventional to channel 5 so its recognisable and it’s the colour of their logo Font is in capitals and bold – Same font used to conventional of Channel 5 so advertise website on its recognisable bottom To grab attention and evident to viewers
  • 31. Style of Graphics From this point, The screen does a ‘twirl’ like graphic which all channel 5 adverts have Then transforms into a channel 5 logo – Although this is a one-off documentary it has a crown on the logo because the royals is a significant and popular culture in Britain
  • 32. Photo Manipulation The background is blurred as it doesn't really hold much significance to a royal baby – dose not need huge focus Background of royal red links to the royal and also holds great symbolism with pregnancy
  • 33. Organisation of Information Information is always the same on Channel 5 adverts #1 – Time & Date #2 – Title #3 – What it is The Channel website always shows on the bottom left of the screen
  • 34. Stage Two: Research and analysis of effective channel adverts Chosen channel: ITV
  • 35. Background of a wall, dark and dreary reflecting on the tv show Metaphoric description of the show to catch reader’s attention Main actor’s name included to create a buzz as he is well known
  • 36. Cycle of the mind Black and gold colour set of a World Cup scheme – winning Winner medals Layout: ruby player on the left with his mental Content: ITV promotion qualities around his for rugby world cup head, small caption with showing show information on the