Social Media Marketing Tips for Real Estate and Insurance Professionals
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Social Media Marketing Tips for Real Estate and Insurance Professionals
- 1. Social Media for Real Estate and Insurance Professionals Michelle Anderson Director of Media Production/ Community Manager
Editor's Notes
- ProSchools 8 years Course coordinator Web master Multimedia production Director of Media Production Director of Media Production/Community Manager Media production & development (in one form or another) 20 years Took the 150 hour of Oregon real estate prelicense 4 years ago, never took the licensing test
- Conversations (social) Transparent (not anonymous) Organic (relationship-based) GARY QUESTION: Can you give an example of social media that is viral? Social media is designed to be portable and engaging. Widgets, which are embedded in a Web page and provide something useful, can be branded and contain hyperlinks to your Web sit. If a site visitor finds the widget useful enough that they want to put it on their site too, they can copy the widget code and do that, easily, or share it via email or numerous social media sites like Twitter, Facebook and Myspace. This makes widgets social media that is viral.
- Facebook: DO: Position yourself as an expert DON'T mix business with pleasure – get a business page if a social “off hours” photo of you being seen by potential clients will be problematic LinkedIn: DO: Take the time to fill out your profile completely, including a photo. Take the time to answer real estate-related message board questions DON'T: Spam or promote your listings. Twitter: DO: Use twellow.com or search.twitter.com to find interesting people to follow, that you have things in common with, and say interesting things on a regular basis DON'T: worry who's following you (or unfollowing you)
- GARY ASKS QUESTION: Besides the fact that Paid listings such as Pay Per Clicks cost money, which type of links gets more traffic? ANSWER: 75% of searchers choose to click the free, organic (or natural) links. So, not only does PPC cost money, the amount of money increases as the keywords you buy become more popular and only gets clicked 25% of the time.
- GARY QUESTION: What are meta-keyword tags and alt-text? ANSWER: meta-keywords live in the source code – the HTML language that turns code into the pretty on the page. When you set up your site you can add tags (or descriptive labels) to each page to tell the search engines what your page is about. Alt-text can also be added in the backend of your Web site (the behind-the-scene). It is the tag you add to photos on your site that tells the search engines – and the sight-impaired – what the image is of.
- GARY QUESTION: What is a blogroll? ANSWER: A blogroll is a list of links on your blog. They are traditionally the Web sites that you respect and linking to them gives them more weight, or authority, in the way the search engines rank Web sites. This gives your site a little “google juice” and the site you link to some, too. A win-win.
- A VERY quick overview of measuring and tracking your social media efforts.