This presentation was given at the Social Media Forum 2011 in Brussels, Belgium #smf11. Since I was the moderator of the day, I used gamification as an umbrella to capture the dynamics behind what other presenters proposed as the mechanics of their cases.

1. Social Media &
gamification
By MedeMerkers for
delivered by @kodel

2. WHAT IS GAMIFICATION?

3. Using game theory to
encourage user engagement

4. NOT ABOUT GAMES!

5. FROM: GABE ZICHERMANN
Incremental Systemic
action view
Response
to incentives
Gamification is the intersection of
loyalty, game design and behavior

6. SOME EXAMPLES

7. EXAMPLE OF USE
Piano stairs
And less people use the escalator

8. GAMIFICATION IN ACTION
‘Nudge’ is about influencing
without economic incentive (choice arch.)

9. GAMIFICATION IN ACTION
Giving car drivers feedback
Who is the best eco driver?

10. GAMIFICATION IN ACTION
Leaderboard in a Facebook page
Creating your own ‘foursquare’ ranking

11. GAMIFICATION IN ACTION
TopGear’s fan of the month
creating an incentive to submit content

12. GAMIFICATION IN ACTION
LinkedIn gives you a progress bar
Encouraging to continue (but: no levels)

13. GAMIFICATION IN ACTION
Huffington post using badges
Reading & sharing creates status

14. SOCIAL NEWS BADGES
Facebook shows activity feed
If others are doing it, it must be good

15. SOCIAL NEWS BADGES
Klout is using achievements
(but what is the meaning behind them?)

16. KNOW YOUR AUDIENCE

17. PEOPLE WANT TO ACHIEVE THINGS
I want to be someone!
Preferably from behind my computer

18. Bartle’s player types (MUD)

19. REWARD SYSTEMS

20. MOTIVATION DRIVERS
STATUS
ACCESS
POWER
STUFF

21. MOTIVATION DRIVERS
STATUS
ACCESS
POWER
STUFF

23. MOTIVATION DRIVERS
STATUS
ACCESS
POWER
STUFF

24. MOTIVATION DRIVERS
STATUS
ACCESS
POWER
STUFF

25. MOTIVATION DRIVERS
STATUS
ACCESS
POWER
STUFF

26. sticky cheap
S
A
P
S
temporary expensive

27. HOW TO DESIGN WITH GAMIFICATION

28. DYNAMICS - MECHANICS
drawing by @lucgaloppin

29. DESIGN MECHANICS FLOW
drawing by @lucgaloppin

30. SUSTAINABILITY OF GAMIFICATION

31. WARNING: PURPOSE IS KEY
(Autonomy & Mastery) + Purpose
Add something meaningful or it dies

32. EXAMPLE OF PROGRESS
EXTRINSIC
INTRINSIC
MOTIVATION

33. UMBRELLA FOR SOCIAL MEDIA

34. APPLIED TO SOCIAL MEDIA

35. APPLIED TO SOCIAL MEDIA
For each presentation:
What MECHANICS are applied?
Why are they there? (what
DYNAMICS do they implement)

36. Interested?
MedeMerkers
Kardinaal Mercierplein 2
2800 Mechelen
016/81.91.33
info@medemerkers.be
twitter: @medemerkers
www.medemerkers.be