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Has Web 2.0 Reached The
     Educated Top?

      Martin Ebner, Walther Nagler
Technology enhanced Learning




http://flickr.com/photos/powerbooktrance/289992273//
e-Learning                                     u-Learning
                                           p-Learning

                 m-Learning




http://www.flickr.com/photos/sovietuk/141381675
http://www.flickr.com/photos/toddhiestand/197704394/
http://www.flickr.com/photos/toddhiestand/197704394/
http://www.flickr.com/photos/toddhiestand/197704394/
http://www.flickr.com/photos/toddhiestand/197704394/
„Our students have changed
                                       radically. Today‘s students are no
                                      longer the people our educational
                                         system was designed to teach.“
                                                                 Mark Prenksy 2001

http://www.flickr.com/photos/maebmij/123180774
Net Geners, Digital Natives, Millenials, Multitaskers oder generation@




                                                                        Digital Natives (Prensky)
                                                                       Net-Generation (Tapscott)
                                                                     Generation @ (Opaschowski)
                                                                Homo Zapiens (Pelevin & Bromfield)
                                                                                                ...

RT @twitter ist die Uni auf Facebook? #DigitalUniversity #l3t
Martin Ebner
Digital Native /
                                                    Digital Immigrants




http://www.flickr.com/photos/ergonomic/3363073562
"As Digital Immigrants learn - like all immigrants,
   some better than others - to adapt to their
environment, they always retain, to some degree,
  their "accent", that is, their foot in the past."
                         Marc Prensky "Digital Natvies, Digital Immigrants", 2001




                                      http://www.flickr.com/photos/oso/2343596768
Oblinger, J. L., 2005, Is it age for IT: First Steps Toward Understanding the Net Generation




                                                         •   Read visual image
                                                         •   visual spatial skills
                                                         •   inductive discovery
                                                         •   attentional deployment
                                                         •   fast response time
http://www.flickr.com/photos/43331433@N00/314937044
Digital Literacy




http://commons.wikimedia.org/wiki/File:Microsoft_Surface_demo_4.jpg
Digital Gap




http://www.chrisharrison.net/projects/InternetMap/medium/worldWhite.jpg
Digital Divide


      • Economic divide
      • Usability divide
      • Empowerment divide




                                                                        Jacon Nielsen Digital Divide,
                                                                                   The Three stages
                                                    http://www.useit.com/alertbox/digital-divide.html




http://www.flickr.com/photos/icecream/22316672
Digital Identity /
                                        Digital Dossier




http://www.flickr.com/photos/menlophoto/3257818499
Digital Wisdom

... is a twofold concept, referring
both:

• access cognitive power
• enhance our capabilites
    through the use of technology
                                                       Marc Prensky
                        "From Digital Immigrants and Digital Natvies
                                           to Digital Wisdom", 2009




http://www.flickr.com/photos/menlophoto/3257818499
„These new generations of learners do not see
technology as something foreign. They readily
 accept technology and consider technology to
    be part of their lives. Moreover, the use of
 mobile technology is a 21st Century skill that
                    students and workers must
                   have to function in society.“
                                                  Ally, M. (2007). Mobile Learning.
         The International Review of Research in Open and Distance Learning, 8(2).
Is there a
   Net@generation and
   is there a difference
   to former students?




http://www.flickr.com/photos/dantekgeek/189891071

http://www.flickr.com/photos/menlophoto/2826598720
Just a Hype?2008
                                                        Templeton,




http://www.flickr.com/photos/cogdog/601808418
"Traffic from Western Europe increased 132% in the
last 12 months to 550 million requests in January
2009. ... Over the last year, Apple devices have
shown strong growth throughout Western Europe with
the iPhone becoming the number one device by
usage. However, Nokia still dominates the smartphone
category with 11 of the top 15 devices."
                                                                        AdMob Mobile Metrics, 2009
                                                     http://de.admob.com/s/solutions/metrics?_cd=1




http://www.flickr.com/photos/pleasewait/2272096624
> 400 Millionen User
                      200 Millarden Pageviews / Monat

            ca. 30.000 Server




                                 2-3 Millarden Fotos / Monat

          seit Ende 2009 in der Gewinnzone
          (Umsatz 550 Mio. US-$)
http://www.flickr.com/photos/pshab/498122926
Technology adoption life cycle by Moore
Research Questions

 Which trends can be seen towards ...
        • technical equipment?
        • internet access at study home?
        • communication behaviour?
        • useage of e-Learning platforms
          at seondary school level?
        • Web 2.0 competence?
http://www.flickr.com/photos/everyplace/12684903/
http://flickr.com/photos/thomcochrane/416206133/
Study over 3 years (n=2156)

•   Term 2007/2008 n=578
•   Term 2008/2009 n=821
•   Term 2009/2010 n=757
Comparision of Devices


                                                          Comparison of Devices



90.00%                                                                                                                           2007
                                                                                                                                 2008
80.00%
                                                                                                                                 2009
70.00%

60.00%


50.00%


40.00%

30.00%


20.00%


10.00%


0.00%
         iPod   iPod + Video   MP3 Player   Laptop   Netbook      PC         MAC   iPhone   Mobil + WLAN   Mobil + www   Mobil
Internet Access at Study Home



                 Comparision of Internet Access at Study Home

80.00%
70.00%
60.00%
50.00%                                                                   2007
40.00%                                                                   2008
30.00%                                                                   2009

20.00%
10.00%
0.00%
         No Access     Modem         ADSL        Mobile         Others
Communicational Behaviour

                               Comparison of Communicational Behaviour

100.00%


90.00%


80.00%


70.00%


60.00%
                                                                                              2007
50.00%                                                                                        2008
                                                                                              2009
40.00%


30.00%


20.00%


10.00%


 0.00%
          email   newsgroups   Skype      instant     VoIP        twitter   weblog   others
Usage of e-Learning Platforms before Study


                                  Usage of e-Learning Platforms
                                                                   School Moodle
90.00%
80.00%                                                             School Platform
70.00%
60.00%                                                             School Homepage
50.00%
40.00%                                                             Non Academic Learning
30.00%                                                             Platform
20.00%
10.00%
 0.00%
         never   rarely   often            daily     not checked
0%
                               10%
                                     20%
                                           30%
                                                 40%
                                                           50%
                                                                     60%
                                                                           70%
                                                                                 80%
                                                                                       90%
                                                                                             100%
            Wikipedia


             YouTube


              StudiVz


            Facebook


             MySpace


             Weblogs


           Audiopods


           Videopods


                  RSS


          Other Wikis


                 Flickr


                Twitter


                  Xing


  Other Communities
                                                                                                    Overall Usage of Web2.0




                   QR


          Second Life


             delicious


Other Virtual Realities


                  Locr


 Other Media Sharing


    Other Microblogs


  Social Bookmarking
                                                       in use
                                                                                                                              Overall Usage of Web 2.0




                                                       unknown
                                                       not checked
Use of Web 2.0 in Detail
                             Use of Web2.0 in Details


400.00%                                                       Other Microblogs
                                                              Locr
                                                              Other Virtual Realities
350.00%                                                       delicious
                                                              QR
                                                              RSS
300.00%
                                                              Twitter
                                                              Other MediaSharing
250.00%                                                       Flickr
                                                              YouTube
                                                              Second Life
200.00%
                                                              Videopods
                                                              Audiopods
150.00%                                                       Other Communities
                                                              Facebook
                                                              Xing
100.00%                                                       StudiVz
                                                              Social Bookmarking
                                                              Other Wikis
50.00%
                                                              Wikipedia
                                                              MySpace
 0.00%                                                        Weblogs
          passive   active    for learning      not checked
ussio n
     Dis      c




http://www.flickr.com/photos/svenwerk/858381180
•          Freshmen are well equipped - over
                                                                       years now

                                     •                  Comprehensive Internet access;
                                                                trend to mobile access

                                     •                    Communication through Web
                                                           technologies is standarized

                                     •                          Web 2.0 means mainly
                                                                Wikipedia and YouTube

                                     • Amazing             Increase by the use of Social
                                                          Networks (Facebook, Twitter)


http://www.flickr.com/photos/kitsu/404092967/sizes/o/
„The survey approves that
        the popular Web 2.0
     applications and habits
 have been established, too
 specific ones will not in the
future; some are constantly
 used, some pass through a
      hype cycle currently.“
Grab and Search your
             Tweets http://grabeeter.tugraz.at

Slides available at:   http://elearningblog.tugraz.at


                          SOCIAL LEARNING
                       Computer and Information Services
                         Graz University of Technology


                                      Graz University of Technology




                                 Martin Ebner
                         http://elearningblog.tugraz.at
  mebner                    http://elearning.tugraz.at

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Has Web 2.0 Reached the Educated Top?

  • 1. Has Web 2.0 Reached The Educated Top? Martin Ebner, Walther Nagler
  • 2.
  • 3.
  • 5. e-Learning u-Learning p-Learning m-Learning http://www.flickr.com/photos/sovietuk/141381675
  • 10. „Our students have changed radically. Today‘s students are no longer the people our educational system was designed to teach.“ Mark Prenksy 2001 http://www.flickr.com/photos/maebmij/123180774
  • 11. Net Geners, Digital Natives, Millenials, Multitaskers oder generation@ Digital Natives (Prensky) Net-Generation (Tapscott) Generation @ (Opaschowski) Homo Zapiens (Pelevin & Bromfield) ... RT @twitter ist die Uni auf Facebook? #DigitalUniversity #l3t Martin Ebner
  • 12. Digital Native / Digital Immigrants http://www.flickr.com/photos/ergonomic/3363073562
  • 13. "As Digital Immigrants learn - like all immigrants, some better than others - to adapt to their environment, they always retain, to some degree, their "accent", that is, their foot in the past." Marc Prensky "Digital Natvies, Digital Immigrants", 2001 http://www.flickr.com/photos/oso/2343596768
  • 14. Oblinger, J. L., 2005, Is it age for IT: First Steps Toward Understanding the Net Generation • Read visual image • visual spatial skills • inductive discovery • attentional deployment • fast response time http://www.flickr.com/photos/43331433@N00/314937044
  • 17. Digital Divide • Economic divide • Usability divide • Empowerment divide Jacon Nielsen Digital Divide, The Three stages http://www.useit.com/alertbox/digital-divide.html http://www.flickr.com/photos/icecream/22316672
  • 18. Digital Identity / Digital Dossier http://www.flickr.com/photos/menlophoto/3257818499
  • 19. Digital Wisdom ... is a twofold concept, referring both: • access cognitive power • enhance our capabilites through the use of technology Marc Prensky "From Digital Immigrants and Digital Natvies to Digital Wisdom", 2009 http://www.flickr.com/photos/menlophoto/3257818499
  • 20. „These new generations of learners do not see technology as something foreign. They readily accept technology and consider technology to be part of their lives. Moreover, the use of mobile technology is a 21st Century skill that students and workers must have to function in society.“ Ally, M. (2007). Mobile Learning. The International Review of Research in Open and Distance Learning, 8(2).
  • 21. Is there a Net@generation and is there a difference to former students? http://www.flickr.com/photos/dantekgeek/189891071 http://www.flickr.com/photos/menlophoto/2826598720
  • 22. Just a Hype?2008 Templeton, http://www.flickr.com/photos/cogdog/601808418
  • 23. "Traffic from Western Europe increased 132% in the last 12 months to 550 million requests in January 2009. ... Over the last year, Apple devices have shown strong growth throughout Western Europe with the iPhone becoming the number one device by usage. However, Nokia still dominates the smartphone category with 11 of the top 15 devices." AdMob Mobile Metrics, 2009 http://de.admob.com/s/solutions/metrics?_cd=1 http://www.flickr.com/photos/pleasewait/2272096624
  • 24. > 400 Millionen User 200 Millarden Pageviews / Monat ca. 30.000 Server 2-3 Millarden Fotos / Monat seit Ende 2009 in der Gewinnzone (Umsatz 550 Mio. US-$) http://www.flickr.com/photos/pshab/498122926
  • 25.
  • 26. Technology adoption life cycle by Moore
  • 27. Research Questions Which trends can be seen towards ... • technical equipment? • internet access at study home? • communication behaviour? • useage of e-Learning platforms at seondary school level? • Web 2.0 competence? http://www.flickr.com/photos/everyplace/12684903/ http://flickr.com/photos/thomcochrane/416206133/
  • 28. Study over 3 years (n=2156) • Term 2007/2008 n=578 • Term 2008/2009 n=821 • Term 2009/2010 n=757
  • 29. Comparision of Devices Comparison of Devices 90.00% 2007 2008 80.00% 2009 70.00% 60.00% 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% iPod iPod + Video MP3 Player Laptop Netbook PC MAC iPhone Mobil + WLAN Mobil + www Mobil
  • 30. Internet Access at Study Home Comparision of Internet Access at Study Home 80.00% 70.00% 60.00% 50.00% 2007 40.00% 2008 30.00% 2009 20.00% 10.00% 0.00% No Access Modem ADSL Mobile Others
  • 31. Communicational Behaviour Comparison of Communicational Behaviour 100.00% 90.00% 80.00% 70.00% 60.00% 2007 50.00% 2008 2009 40.00% 30.00% 20.00% 10.00% 0.00% email newsgroups Skype instant VoIP twitter weblog others
  • 32. Usage of e-Learning Platforms before Study Usage of e-Learning Platforms School Moodle 90.00% 80.00% School Platform 70.00% 60.00% School Homepage 50.00% 40.00% Non Academic Learning 30.00% Platform 20.00% 10.00% 0.00% never rarely often daily not checked
  • 33. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Wikipedia YouTube StudiVz Facebook MySpace Weblogs Audiopods Videopods RSS Other Wikis Flickr Twitter Xing Other Communities Overall Usage of Web2.0 QR Second Life delicious Other Virtual Realities Locr Other Media Sharing Other Microblogs Social Bookmarking in use Overall Usage of Web 2.0 unknown not checked
  • 34. Use of Web 2.0 in Detail Use of Web2.0 in Details 400.00% Other Microblogs Locr Other Virtual Realities 350.00% delicious QR RSS 300.00% Twitter Other MediaSharing 250.00% Flickr YouTube Second Life 200.00% Videopods Audiopods 150.00% Other Communities Facebook Xing 100.00% StudiVz Social Bookmarking Other Wikis 50.00% Wikipedia MySpace 0.00% Weblogs passive active for learning not checked
  • 35. ussio n Dis c http://www.flickr.com/photos/svenwerk/858381180
  • 36. Freshmen are well equipped - over years now • Comprehensive Internet access; trend to mobile access • Communication through Web technologies is standarized • Web 2.0 means mainly Wikipedia and YouTube • Amazing Increase by the use of Social Networks (Facebook, Twitter) http://www.flickr.com/photos/kitsu/404092967/sizes/o/
  • 37. „The survey approves that the popular Web 2.0 applications and habits have been established, too specific ones will not in the future; some are constantly used, some pass through a hype cycle currently.“
  • 38. Grab and Search your Tweets http://grabeeter.tugraz.at Slides available at: http://elearningblog.tugraz.at SOCIAL LEARNING Computer and Information Services Graz University of Technology Graz University of Technology Martin Ebner http://elearningblog.tugraz.at mebner http://elearning.tugraz.at