01 Social Media to Promote Your Global Destination
1. THE INSTITUTE
FOR ARTS
ENTREPRENEURSHIP
Using Social Media to
Promote Your Global
Destination in 2013
Meagan Burns
Class One, Spring, 2013 @meagburnt
3. What is Social Media Today?
• The means of interactions in which people create, share and
exchange information and ideas in virtual communities and
networks.
• It depends on mobile and web-based technologies to create
highly interactive platforms through which individuals and
communities share, co-create, discuss, and modify user-
generated content. It introduces substantial and pervasive
changes to communication between organizations,
communities and individuals.
• How It differentiates from traditional/industrial media:
• Quality, Reach, Frequency, Usability, Immediacy and Permanence
• Mobile-focus is coming & will change the landscape
4. Downside of Social Media
• Exclusiveness from one platform to another.
• Is the information trustworthy and reliable?
• Uptick in cyber bullying and online sexual predators
• Less face-to-face interaction, creating a detached society
• Refrigerators scared people when they first
came into society because people
stopped talking to each other on the
front stoop.
5. What Is Happening in Business?
http://www.youtube.com/watch?v=a949jCX23Tg
7. Personal Branding
Based on what you’ve discovered at the IAEou:
• Who are you and what are you good at?
• What gifts, skills, or knowledge sets you apart from the
competition?
(the essence of who you are)
• What will make you stick in the minds of potential
customers?
• What makes you unique? Your hobbies? Your sense of
humor? Your passion for music, movies, or sports? look at YOU)
(step away from your business,
• And now how can you capture this essence
• In a photograph?
• In 140 characters?
• In a 6-second video?
9. Facebook Business Page
• Choose a Classification
• Local business or place
• Artist, band, or public figure
• Company, organization, or institution
• Entertainment
• Brand or product
• Cause of community
• Complete Basic Information
• Get to Know Your Admin Panel
• Fill the Page With Content
• Measure Your Efforts
10. Facebook Biz Pages Done Right
• Starbucks • General Electric
• Sunrise Signs • iStockPhoto
• Fanta • GoPro
• Quiyk • Sharpie
• Amsterdam Printing • PhotoShelter
• Cornerofart Design Studio • Dunkin Donuts
• UBER • ZipCar
• Interactivity Marketing • Old Spice
• Urban Daddy • Verizon Wireless
• Coca-Cola • Ben & Jerry’s
• The Murder Mystery Company
11. How To Be Awesome At Twitter
http://www.slideshare.net/princessmisia/how-to-be-awesome-on-twitter
12. Takeaways
• Twitter is what you make of it
• Twitter is FREE, EASY and NETWORK BUILDIN
• Research
• Recruitment
• Customer Relationship Management
• New Customers
• SEO
• CHOOSE Your Focus!
• Killer Profile
• LISTEN
13. Listening Strategy
• Choose your Keywords
• Company
• Competitor
• Industry
• Community
You are a Bird who has descended into a chirping
community, how can you be heard?
14. Twitter Pages Done Right
• Spotify
• SitePoint
• Caterpillar, Inc.
• IdeaPaint
• Snapple
• Naked Juice
• Lego
• Disney Pixar
• Twitter!
15. Next Steps
• Review the Current Social Media Platforms and start to
think about which makes sense for your business; where you
may find like-minded people, opportunities, etc.
Facebook, Twitter, Google+< ,WordPress, Pinterest, LinkedIn,
Tumblr, Instagram, YouTube, Flickr, Vine, Behance
16. Next Steps
• Define Your Personal Brand Outline based on your 16 Topics
• Choose Your 6 Keywords
• Create Master List of All Your Social Media Accounts, Logins
& Passwords
• Create a Facebook Business Page:
http://www.youtube.com/watch?v=V6wji6Vtqic
• Create a Twitter Page:
• http://www.twitip.com/how-to-set-up-a-twitter-account/
• Graphics Cheat Sheet:
http://larkabouts.wpengine.com/social-media-image-cheat-
sheet/
• Discover 5 different sources for content you want to share
• Personal Profile Picture; is your’s the best “you”? Work with
your Tribe to get the best profile picture!
