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Authority In Local Search

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Local Search is plagued by issues related to the authoritativeness of mapping, business listings, geocoding and search taxonomies. In this presentation, we point out several weaknesses in the Local Search System related to the mismatches between the intent of searchers and the quality of search results presented to them. We suggest the development of alternative content sources to enhance the authoritativenss of Local Search Systems.

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Authority In Local Search Michael W. Dobson PhD President TeleMapics LLC [email_address] 1 949 305 7156
Authority And Location ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local Search ,[object Object],[object Object]
Local Search Services ,[object Object],[object Object],[object Object],[object Object],[object Object]
Authority?
 
Is Local Search Authoritative? ,[object Object]
 
Error Sources In Local Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So, Who Are The Authorities? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Authoritative?
Authoritative?
Authoritative?
Who Are The Authorities? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Are The Authorities? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More On Geocoding ,[object Object],[object Object],[object Object],[object Object],[object Object]
In Other Words ,[object Object],[object Object],[object Object]
What Is Authoritative? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Are The Authorities? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sources Of Error
Who Knows More Of The Answers Than Anyone Else? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where Is The Business Owner?
Why Do Business Owners Care About Local Search? ,[object Object],[object Object],[object Object],[object Object]
How To Improve Process? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Is Going Take This Challenge? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One Final Note ,[object Object],[object Object],[object Object]
For More ,[object Object],[object Object]

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Authority In Local Search

Hinweis der Redaktion

  1. At our blog Exploring Local (http://blog.telemapics.com/), we have been exploring the concept of authority in mapping, business listings, geocoding and other areas of importance in Local Search. The presentation that follows points out several weaknesses in the local search system related to mismatches between the intent of searchers and the quality of search results presented to them. We suggest the development of alternative content sources to enhance the authoritativeness of Local Search Systems.