Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
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1. Introduction of Digital Marketing:
Digital marketing, also called online marketing, is the promotion of
brands to connect with potential customers using the internet and other
forms of digital communication. This includes not only email, social
media, and web-based advertising, but also text and multimedia
messages as a marketing channel.
2. Facebook Marketing Syllabus
● What is Facebook marketing?
● Why Facebook marketing is very important?
● Facebook page create and settings
● Create a post professionally
● Facebook and Instagram Ads
● Facebook Targeting Options
● Retargeting or Facebook Exchange
4. YouTube Marketing Syllabus
● YouTube Channel Creation
● YouTube settings
● YouTube studio settings
● Social media links add
● Important Extensions
● YouTube thumbnail SEO
● SEO optimize title and description
● Video keyword research
● YouTube video upload perfectly
● YouTube Influencer Marketing
6. Twitter Marketing
● Create Twitter account and setup
● Create a twitter post professional
● Power of Twitter and use of hashtags
● Tools and Measurement
7. LinkedIn Marketing
● Create a LinkedIn account and setup
● Create a LinkedIn post professionally.
● Personal marketing
● LinkedIn company page create
● Brand Marketing
8. Quora Marketing
● Quora account create and setup
● Create post and question in Quora
● Question and answer
● Add job qualifications
● Add educational qualification
● Add location qualifications
● Create Spaces on Quora
● Content writing in Quora
9. Pinterest Marketing Syllabus
● Create and set up Pinterest account
● Create a pin professionally
● Create a board with some pins
● Pinterest marketing techniques
10. Social Media Automation
● What is social media automation?
● Why do we do automation?
● Automation tools -
Metricool,Hootsuite,Buffer,Vistasocial,Later etc
11. Website Design Guidelines
● What is the Website?
● What are the different types of websites?
● Components of the website
● What makes a website user-friendly?
● What are responsive websites?
● Build your own portfolio website
12. Domain Registration and Hosting
● What is domain & subdomain name?
● How to choose a domain name?
● How to buy domain and hosting?
● Costs of a domain name
● Website Create
13. WordPress website
● What is WordPress?
● Why we using wordpress
● Important SEO extensions (yoast seo)
● Wordpress theme
● SEO Post Create
14. Blogger
● What is Blogger?
● Create blogger account
● Blogger settings
● Customize theme setup
● Create page and post
● Make about us and contact us page
● Layouts
15. Google Search Operators
● What is Google Search Operators?
● Why Google search operators is important?
● How to use Google search operators
17. ● Structure of content
● Keyword in title
● Keywords in description
● Header tags (H1 to H6)
● Image optimization (Size,Loading time,Alt text,tag)
● Internal links
● External Links
● Depth of content (Write detailed and good content)
● Relevant keywords
● Optimization URL
On Page SEO. Optimization visible contents
18. ● Search Engine Submission
(Google,Bing,Yahoo,DuckDuckGo,Yandex)
● Image Submission
● PDF/PPT Submission
● Social Bookmarking
● Guest Blogging
● Video Submission
● Q & A Submission
Off Page SEO. Optimization Outside of Your Website
19. Backlinks
Dofollow
Nofollow
What are nofollow links? Nofollowed links are hyperlinks with a
rel=“nofollow” tag. These links do not influence the search engine
rankings of the destination URL.
view-source:https://en.wikipedia.org/wiki/Salman_Khan
Dofollow links are those that allow Google and other search engines
to point back to your website or blog.
Dofollow Vs Nofollow
20. য সকল ওেয়বসাইটেক DoFollow ব্যাকিলংক দওয়া প্রেয়াজন :
DoFollow ব্যাকিলংক পাওয়ার জন্য যা করা প্রেয়াজন :
● হাই অথিরটি ওেয়বসাইট যমন :Amazon Google ,Wikipedia ইত্যািদ
● য সকল ওেয়বসাইট থেক কনেটন্ট কিপ করা হেয়েছ বা ইনেস্পেরশন নয়া হেয়েছ।
● হাই কায়ািলটি কনেটন্ট আপেলাড করেত হেব।
● হাই অথিরটি ওেয়বসাইট হেত হেব।
● িলংক স্পািমং করা যােব না।
21. Authority
অথিরটি হেলা এমন একটি নাম্বার যটার মাধ্যেম বাঝা যায় একটি ওেয়বসাইট বা ওেয়বেপজ
রংক করার জন্য কতটু কু উপেযাগী। এটা গুগল দ্বারা ডভলপ করা নয়, এটা ডভলপ কেরেছন
moz.com । যেহতু এটা google দ্বারা ডভলপ করা নয় স ক্ষেেত্রে এটা সব সময় য সঠিক হেব
এমনটা না।
Domain Authority
Domain Authority হল একটি ওেয়বসাইট রংক করার জন্য কতটু কু উপেযাগী তার নাম্বার।
Page Authority
Page Authority হল একটি web page রংক করার জন্য কতটু কু উপেযাগী তার নাম্বার।
24. PDF and PPT Submission
Portable Document Format
Power Point Presentation
https://www.slideshare.net/
Off Page SEO
25. Guest Blogging / Posting
● Write for Us
● Contribute
● Guest Post
● Guest Contribution
● Editorial Guidelines
● Contribution post
● Submit a Post
● Submit a Article
"education" + "blogs" + "write for us"
"write for us" + "education" + "free"
https://readwrite.com/guest-posts/
https://readwrite.com/contributor-guidelines
Off Page SEO
26. Keyword Research and planning
● What are Keywords?
● Types of Keywords
● Why is keyword research important?
● What is Keyword Density?
● How to use google keyword planner?
27. Types of Keywords
1 Short-tail Keyword
2 Long-tail Keyword
3 Short-term fresh Keyword
4 Long-term evergreen Keyword
5 Product Defining Keyword
6 Customer Defining keyword
7 Geo-targeting Keyword( লাকাল িবজেনস এর জন্য যসকল keyword ব্যবহার করা
হয়)
8 LSI (Latent Semantic Indexing) Keyword (hidden keyword) এবং
9 Intent targeting Keywords (ইউজার এর ইন্টােরস্ট িরেলেটড keyword)
29. Content Writing
● What is content writing
● Introduction to the different types of Contents
● How to improve writing skills?
● How to write SEO optimized content?
● Understanding your audience
● SEO Content create
30. ● Text /িলিখত কনেটন্ট
● ছিব
● শব্দ বা অিডও এবং
● িভিডও ও এিনেমশন।
Different types of Contents
31. ● Review grammar and spelling basics.ব্যাকরণ এবং বানান মৗিলক
পযর্কোেলাচনা.
● Read what you want to write.আপিন যা িলখেত চান তা পড়ুন।
● Get feedback.
● Think about structure.গঠন সম্পেকর্কে িচন্তা করুন।
● Write.
● Know some common fixes. জেন িনন িকছু সাধারণ সমাধান।
How to Improve Content Writing
Skills?
32. 1. Select A Targeted Keyword.
2. Length of the Content.
3. Type of the Content.
4. Analyze existing Content for outline.
5. People Also Ask questions.
How to write content?
34. Google Search Console
● Understanding of Google Search Console
● Using Google Search Console to Increase Traffic
● sitemap.xml
● Indexing website in Google search console
● Indexing client website in Google search console
● Index Pages in Google Search Console
● Crawl Stats Vs Crawl Error
● Delete unnecessary website in Google search console
36. Google Algorithms
● Intro to Google Algorithm
● Why Google algorithms is very important
● Types of Google Algorithms
● How Algorithms works
37. Google Analytics
● Introduction of Google Analytics
● Data Analyzing with Google Analytics
● Checking User Behavior
● Tracking Traffic from Different Source
● Using Analytics Date for Retargeting
38. Google Ads Syllabus
● What is Ads?
● What is Google ads?
● Create Google ads account
● Ads account settings
41. Geo-Targeting
● Intro to Geo-Targeting/Geographic ad targeting
● Keyword Selection Based on Geographic Targeting
● Website Planning Based on Geographic Targeting
42. ● Countries
● States
● Division
● District
● Zip Codes
● Airports
● Universities
● Cities
● Radius Targeting etc
Geo / Location
Targeting
43. Remarketing
● How do Remarketing Ads work?
● How much does Remarketing Cost
● What is Remarketing Campaign
● How to Boost Conversions with Remarketing
44. Google AdSense
● What is AdSense?
● How does adsense work?
● How to create an AdSense account?
● Attach YouTube channel and website in AdSense
45. Affiliate Marketing Syllabus
● What is affiliate marketing?
● Why we do affiliate Marketing?
● Best affiliate marketing websites
● Create Amazon affiliate marketing account
● Marketing your affiliate links
● Earn money
46. Email Marketing
● What is email marketing?
● Why we do email marketing?
● Why email marketing is very effective
● Email signature create
● Sending email manually
● Sending email using tools
● Mailchimp email marketing
● Create Mailchimp account
● Create email ads
