This document discusses how messaging capabilities can provide logistics companies a competitive advantage and outlines MDK, a white label messaging infrastructure solution. Key points: - Logistics providers increasingly need mobile apps to offer services like real-time tracking, flexible delivery options, and communication across the supply chain. - MDK provides a highly scalable, secure messaging infrastructure designed for large enterprises to build customized, geo-location aware apps. - Example use cases showed how MDK could enable fleet management using real-time activity data and flexible deliveries located via GPS rather than addresses.

1. Messaging as a
Logistics USP.
August 2015
1

2. Revenue
(Mio $)*
31.432 22.587 19.732 17.317 12.752 8.517 8.140 7.738 7.293 7.263
Countries
served
200+ 100+ 140 41 38 170 70+ 51 70+ 102
B2C    ()   ()   
App 2.0
(more than tracking)          
Top 10 third party logistics providers and
their technology engagement
2
Source: 2013 Top 50 Global & Domestic 3PL, SupplyChain247
Not a single 3PL uses an application capable of more than shipment tracking

3. End-user communication becomes a crucial
differentiator in the logistics industry
3
• 2PL/3PL companies create more value
than just the delivery
• Tracking features & real-time shipment
information are customary
• Multiple delivery options, location and
time specific increasingly relevant
Current end-user interface Quo vadis, Logistics?
Develop a communication infrastructure as a basic
technology with extensive features
• Is Uber the new gold-standard in the
industry and take over deliveries?
• Whit same day/hour shipping, how
flexible can addresses be?
• Can technology help supply chains to be
global, reliable and deliver JIS?

4. 4
• UBER is valued at $50 bn. and just announced its
everyday delivery function to be launched soon
• How to compete with tech-startups before they
cannibalize the market?
Messaging apps partner up
for vertical integration
Faster deliveries require
different locating than
addresses
Infrastructure as a basic
technology
• Amazon already offers 1-2 hours shipping
• Industrial supply chains decrease their buffers to stay
competitive, and increase shipment frequencies
• How to integrate messaging into existing
applications and set up a reliable infrastructure?
• No proprietary solutions, but leverage white-label
messaging infrastructure in enterprise environments
• MDK supplies the core infrastructure for context
orientated multi-channel communicating in the
enterprise world!
What are the challenges for logistic providers arising
from the communication trend?

5. Why would the offline logistic sector require a mobile
app infrastructure?
5
Crowdsourced Logistics
 Individuals/firms ship goods
using excess capacity
 Trucks & cars are shared
 Sole proprietor logistic
providers (each UBER driver)
 High utilization, low cost
 Requires app infrastructure
Self-Driving Vehicles
 Truck drivers become on-the-
road administrative assistants
 Self-driving vehicles for
automated pick-ups
 Less manpower, more
technology needed
 Requires app infrastructure
Ship to Person
 GPS replaces addresses
 Reduced costs for missed
deliveries
 Drone drop-offs possible
 On-demand, in-time, on-the-
spot deliveries
 Requires app infrastructure
3 Trends in Logistics
Source: 3 Technology Trends Changing Supply Chains, Logisticsmatter.com
Logistics becomes a personalized experience, built on tech, not machinery

6. Our vision – Supply the infrastructure for geo-location
communication apps across all enterprise channels.
6
How to enable
communication
across the supply chain?
How to enhance
productivity through
mobile communication?
How to set up a reliable
infrastructure using
integrated messaging?
White Label Messenger
Highly
scalable
infrastructure
Built for
enterprises
GPS
locations &
Geo-Fencing
Performance
by design

7. Introducing MDK: a white label messaging infrastructure
for context rich applications.
Highly scalable infrastructure,
capable of absorbing any
growth needs and designed to
seamlessly integrate with third
party services.
Exclusively designed for large
organizations, covering a vast
feature bandwith while
providing an open platform.
High quality data throughput
and storage infrastructure,
minimizing data loss and
supplying on-the-go hosting
scenarios.
All communication and data is
encrypted and hosted, using
industry security standards, to
prevent privacy and data breaches.
Emphasis on geolocation services
to allow for unique application
scenarios in the geofencing
context.
System architecture designed for
low power consumption to
support computing heavy
applications.
4

8. Possible Use Case: A messaging solution for B2B and
B2C customers featuring real-time geo tracking.
Needs
Possible Use Cases B2C
 Location services
 Context awareness
 Secured user authentication
and validation
 Compatibility with all relevant
platforms and systems
 Scalability
 Low power consumption
 Encryption
 …
8
 Geo-Fencing for automatic
notifications when a shipment
leaves a pre-defined area.
 Drop-off a delivery exactly at a
life-tracked GPS-location,
even when in motion.
 Process shipments only when
payment location and
shipping address coincide.
 Instant messaging between
support, out-bound logistics
and delivery staff for faster
customer service.
 Track down lost items faster,
using live audio and video
communication.
 Real-time tracking to optimize
routing, deliveries and
optimize efficiency.
Possible Use Cases B2B

9. Possible Use Case: Fleet-management based on activity
data in real-time.
Data
 Location data
 Traffic updates
 Shipment details
 Vehicle facts
 Acceleration information
 Driver profile
 Logistic hub database
9
Location
Awareness
Geo
Fencing
Activity
Awareness
Proximity
Awareness Fleet Management Possibilities
 Live-update routing, using
not only traffic info and GPS
but activity data
 Flexible intermodal transport
and cross-docking through
proximity awareness
 Improved route & delivery
forecasting through holistic
data gathering
 Secure vehicles & access
using biometric authentication
 Track driver behavior and
enable daily efficiency contest,
through instant notifications

10. MDKs feature set is to provide opportunities to build
messaging platforms and allow third party integration.
Messaging
Send text, audio, picture and video
messages to single contacts or groups.
User Profiles
Provide complete user profiles,
including customisable themes and
third party social media integration.
Location Services
Share specific location data and geo-
tag messages by activating the
location services functionality.
Content & Data Storage
Securley upload, store & send content
within the MDK infrastructure or
through third party services.
Authentification & Verification
Secured user authentication via
validated phone numbers or social
media profiles.
Notifications
Push notifications for messages and
events to specific contacts or groups.
VOIP
Transmit voice data and set up
mailboxes for missed calls.
Third Party Services
Integrate third party content platforms,
such as YouTube and allow sharing of
internal data to outside web properties.
Events
Create and manage events for private
and public audiences.
Polls & Reminders
Allow the creation, sharing and
exporting of context based polls and
reminders.
Streaming & Conferencing
Stream video and voice live to follower
audiences or within a private and
secure environment.
Location Search & Discovery
Implement any number of location
based search and discovery features.
Payments
Send and receive money through third
party payment wallets, such as Google
Wallet or PayPal.
Content Platforms
Build a content platform and
marketplace, to allow the exchange of
user generated content.
Voice Recognition
Transform audio into text.
Follower Chats
Enhanced administrative capabilities
for VIPs, themes and events.
Analytics
Advanced user administration and
analytic capabilities.
Translation Services
Enhance your communication
capabilities with translation from
services such as Google Translate.
CoreFeaturesLogisticsFeaturesExtendedFeatures
8

11. The MDK architecture – Providing a full stack
messaging solution.
1
2
3
4
2. MESSAGING BACKEND
Highly available server cluster
3. SERVER INFRASTRUCTURE
Lightweight communication
protocol based on MQTT
1. MESSAGING PROTOCOL
Client integration via APIs
and cross platform SDKs
4. CLIENT INTEGRATION
Highly scalable messaging
application server
11

12. The MDK architecture is flexible and designed to
integrate third-party sources and content providers.
MDK Services
Databases
Location
Services
Third-Party Services & Content
Providers
Cloud based On-premise
Messaging
Payments
Authenti-
fication
Events ...
Analytics Administrative Services
MQTT / HTTP API
MQTT/HTTPAPI
MultiChannelMessaging
Logistic
Providers
12