This Presentation explains about the types of Anchor texts in detail and the best practices to use it for a great link building plan:- This is for persons who :- 1. Are learning SEO 2. Running a SEO agency 3. Doing SEO for their business

1. Anchor Text & variations
MD INFOMATICS
WWW.MDINFOMATICS.CO.IN

2. Contents
 Anchor text – Definition
 Anchor text optimization
 Anchor text variations
 Anchor text Best Practices
 User and Crawler Flow

3. Anchor text definition
 The text that appears highlighted in a hypertext link
and that can be clicked to open the target web page.
Anchor text
 Anchor text is characters and words that hyperlinks
display when linking to other document or location
on web.

4. Hypertext
 Hypertext is text with hyperlinks.
 Hyperlink – A reference to data which a reader can
follow.
I love to buy books online.
Website

5. Exact Anchor text
 When targeted keywords of a web page are same as
Anchor text it is known as Exact Anchor Text.
I have taken PPC Training in
chandigarh.

6. Anchor text optimization 
Before
Repetitive use if Anchor text to create backlinks.
I have taken PPC
Training in
chandigarh.
Very nice
information PPC
Training in
chandigarh.
Number 1 on
google
Nice blog - PPC
Nice blog - PPC
Training in
Training in
chandigarh.
chandigarh.PPC - PPC
Nice blog - blog
Nice
Nice blog - PPC
Nice blog - PPC
TrainingTraining in
in
Training in
Training in
chandigarh.
chandigarh.
chandigarh. Nice blog - PPC
chandigarh.
Nice blog Training in PPC
Training
chandigarh.in
chandigarh.
Good workPPC
Training in
chandigarh.

7. Anchor text Over optimization -

NOW
Repetitive use if Anchor text to create backlinks.
I have taken PPC
Training in
chandigarh.
Very nice
information PPC
Training in
chandigarh.
Blacklisted
and Banned
By google
Nice blog - PPC
Nice blog - PPC
Training in
Training in
chandigarh.
chandigarh.PPC - PPC
Nice blog - blog
Nice
Nice blog - PPC
Nice blog - PPC
TrainingTraining in
in
Training in
Training in
chandigarh.
chandigarh.
chandigarh. Nice blog - PPC
chandigarh.
Nice blog Training in PPC
Training
chandigarh.in
chandigarh.
Good workPPC
Training in
chandigarh.

8. Exact Anchor text – Before and After ( Effects)
Before
Now
Anchor text is used to determine the
relevance of a link.
Following are important :•Anchor text
•Text surrounding it
•Landing page relevance
I have taken PPC Training in
Chandigarh. The teachers
were professional and classed
were regular
I have taken PPC Training in
Chandigarh. The teachers
were professional and classed
were regular
Page content, URL and
relevancy.

9. Anchor Text – Best Practices
 Anchor text variations
Exact Match
Partial match
No match
Related Match
Branded match

10. Anchor Text – Best Practices
 Anchor text variations
 Exact match – Keywords = Anchor text
keyword
Anchor text
PPC TRAINING
PPC TRAINING
•This leads to over optimization of website.
•Google is penalizing these website as this is not natural to build so many links
same keywords.
Keep the usage to a minimum

11. Anchor Text – Best Practices
 Anchor text variations
 Partial Match– Keywords = Anchor text ( with extra or less word/s)
keyword
PPC TRAINING

Anchor text
PPC TRAINING
in chandigarh
No match – Keywords Not equal to Anchor text
keyword
Anchor text
PPC TRAINING
Visit my/this
site
More examples – click here, my website, link – to make profile more natural.

12. Anchor Text – Best Practices
 Anchor text variations
 Branded Match– Anchor text is using the website’s name or
brand name.
keyword
PPC TRAINING

Anchor text
Mdinfomatics,
mdinfomatics.co.in
Related match– Anchor text not directly related to the
keywords.
keyword
Anchor text
PPC TRAINING
Adwords course

13. Anchor text – Bonus points
 Used Open URLS – visit www.mdinfomatics.co.in
without linking to the page. Google can read the
URLs and link. For More details read more.
 Use variations
 Use synonyms
 Use natural language – eg- we provide ppc training
in chandigarh.

14. Anchor text – user flow
a) User landed on site
Site content
b) User will click on anchor only if :1. Comment is relevant to the content
2. Comment looks natural
c) User lands on
target site.
If the content is relevant,
user stays els leave the site.
To retain meaningful traffic
:1. Comment/contribution
has to be meaning ful
2. Anchor text should be
natural
3. It should be in perfect
sync with the landing
page content

15. Anchor text – Search crawler
Crawlers on a
website
Crawler comes
across an
anchor text or
link
Crawlers land
on the page
linked and
notice their
content
Crawlers notice
the content of
page and give
ranking/show
website for
similar queries
Its not that simple
Contribution has
to be relevant
No over
optimized
anchor text
Landing page content
has to be relevant with
the content of website
which is giving link.

16.  Thanks
 For More information
 Mail – info@mdinfomatics.co.in
 Skype - mdinfomatics