SlideShare ist ein Scribd-Unternehmen logo
1 von 28
Downloaden Sie, um offline zu lesen
All Rights Reserved - The Myndset Company




                               In-flu-ence
                               what’s the deal?
                                                 Minter DIAL
                                                12 October 2012




Saturday, October 13, 12
3 Objectives
                           I.          Understanding influence
                           II. Finding and measuring influence
                           III.   Keys to engaging influencers
                                                         Q&A


                                     All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




                           1

                 Understanding                                                              influence




                                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




                                                WHY?
                                                should we care so much?


                                                     All Rights Reserved - The Myndset Company
Saturday, October 13, 12
The online customer now uses a
     All Rights Reserved - The Myndset Company
                                                          range of touchpoints to carefully
                                                                      research purchases
           Word#of#mouth#                                                                                     72#
         Consumer#review#                                                                      54#
             Expert#review#                                                                  52#
sumer#views#on#microblogs#                                                             48#
    Price#Comparison#site#                                                            47#
   Consumer#views#on#SN#                                                             46#
   Online#consumer#video#                                    32#
            Sales#assistant#                                                                         58#
            Brand#website#                                                                           58#
           Product#sample#                                                     43#
   Online#retailer#website#                                             38#
         Brand#page#on#SN#                                       34#
                     TV#Ad#                                                                    54#
            Newspaper#Ad#                                                     42#
                  Email#Ad#                                             38#
            Online#viral#ad#                                     35#
                Direct#mail#                                   33#
                 Search#Ad#                            28#
           Online#video#ad#                            28#
             Social#Net.#Ad#                           27#             Source: P1a-P3; Touchpoint usage throughout Consumer Journey
                                                                       (All categories) Base: Purchasers answering Section P; 70441
                Banner#Ad#                       24#

                                                 All Rights Reserved - The Myndset Company
 Saturday, October 13, 12
All Rights Reserved - The Myndset Company

                                                    THE BOOM
      100


        75


        50


        25


          0
               1             2             3    4   5            6              7               8   9   10   11   12



                                                    All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




                           When to answer?
                     • Establish influence
                     • Evaluate what action to take
                     • Formulate an answer when needed
       “Every post deserves an action, some deserve an answer”
                                                                                            - Lauren Vargas, Aetna



                                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




                                                Authority
                                                Influence
                                                  Reach



                                                   All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




                                                What’s the score?
                           2



                                                                       https://sites.google.com/site/ihsafootballscores/




Finding and measuring influence
Saturday, October 13, 12
                                                   All Rights Reserved - The Myndset Company
All Rights Reserved - The Myndset Company




                    What is the validity of an algorithm?

                           +ve                                                          -ve
                  The right conversation                                              Gaming
                    (with the boss...)                                            Change of Rules
                           Stats                                                   Transparency?
                   Social Convergence                                             Trustworthiness?


                                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
3 free, 1 paid & 1 game
    All Rights Reserved - The Myndset Company




      Appinions, eCairn, Empire Avenue,
      Klout, Kred,mPACT, PeerIndex, PROskore, Radian6,
      Traackr, TweetLevel, TweetReach, Twitalyzer,
      TwitterGrade 

                                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




                                                > 85 million people analyzed on
                                                major social networks
                                                used by over 3000 brands and
                                                apps

                                                                                                  http://klout.com/corp/business




                                                      All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




                  True Reach – Size of engaged audience
                  Amplification Probability – Likelihood
                  that the content will be acted upon
                  Network Influence – Influence level of
                  engaged audience

                                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




                                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




                              PeerIndex currently tracks approx
                              45 million Twitter profiles
                              Based in England




                                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




                Authority – How much others rely on
                recommendations and opinions
                Audience – Number of people impacted
                by online actions
                Activity – The level of activity relative to
                communities of influence


                                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




                                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




            Influence Score: The
            measure of ability to
            inspire others
            Outreach Score:
            Measured in levels (12),
            an indication of how
            generous you are
            To which 200
            communities you belong

                                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




                                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
Twitter                                        Blog RSS            Twitter
                           Blog RSS
          Facebook                                          Twitter          Facebook
                             Twitter
                                                          Facebook          Foursquare
                           Facebook
                                                           LinkedIn          Google+
                            LinkedIn
                             Quora                         YouTube
                                                                             YouTube
                            YouTube
                                                                            Instagram
                                                                              Tumblr
                                                                             Blogger
                                                                            Wordpress
                Networks tracked                                              Last.fm
                                                                               Flickr


                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




                                                Your Objective(s)?


                                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
Evaluate patterns
                           All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




            Understand their [hi-]story




                                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




                                                                       Channel choice?




                                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
WIIFM?




                            All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company
                                                                             CONCLUSION


                                   Social Media aggregators
                                   Activity ≠ Influence
                                   Don’t “game” influence

                                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
All Rights Reserved - The Myndset Company




        TechCrunch article
        Marketing Land
        Business2Community



                           FURTHER READING
                                                All Rights Reserved - The Myndset Company
Saturday, October 13, 12
themyndset.com                                                           minterdial.fr

                       @mdial                minter@themyndset.com
                       @mdialFR



                              +33 6 23 65 76 61
                                  All Rights Reserved - The Myndset Company
Saturday, October 13, 12

Weitere ähnliche Inhalte

Ähnlich wie Influence, What influence? How to measure influence and engage with influencers

9 1/2 raisons pourquoi NE PAS aller sur les réseaux sociaux
9 1/2 raisons pourquoi NE PAS aller sur les réseaux sociaux9 1/2 raisons pourquoi NE PAS aller sur les réseaux sociaux
9 1/2 raisons pourquoi NE PAS aller sur les réseaux sociauxMinter Dial
 
Big data driven decisions bnieme nyenrode
Big data driven decisions bnieme nyenrodeBig data driven decisions bnieme nyenrode
Big data driven decisions bnieme nyenrodeBob Nieme
 
Delivering Happiness | DAEGAZ brands hub 2023
Delivering Happiness | DAEGAZ brands hub 2023Delivering Happiness | DAEGAZ brands hub 2023
Delivering Happiness | DAEGAZ brands hub 2023Vellyslav Petrov
 
The Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling themThe Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
 
Media\'s 2011 Game Changer - Digital Signage by Richard D. Smith, CEO, SMITH-TRG
Media\'s 2011 Game Changer - Digital Signage by Richard D. Smith, CEO, SMITH-TRGMedia\'s 2011 Game Changer - Digital Signage by Richard D. Smith, CEO, SMITH-TRG
Media\'s 2011 Game Changer - Digital Signage by Richard D. Smith, CEO, SMITH-TRGricharddsmith
 
#GlenLegal 2018 Conference Agenda
#GlenLegal 2018 Conference Agenda#GlenLegal 2018 Conference Agenda
#GlenLegal 2018 Conference AgendaLegal IT Insider
 
Digital Transformation? Put People First and Tech Will Follow
Digital Transformation? Put People First and Tech Will FollowDigital Transformation? Put People First and Tech Will Follow
Digital Transformation? Put People First and Tech Will FollowGerrie Smits
 
Differentiating Market vs. Product Requirement document
Differentiating Market vs. Product Requirement documentDifferentiating Market vs. Product Requirement document
Differentiating Market vs. Product Requirement documentShrinath V
 
Agile Creativity - a transformation roadmap
Agile Creativity - a transformation roadmapAgile Creativity - a transformation roadmap
Agile Creativity - a transformation roadmapClint Bryce
 
Wisdio - A Story in Three Acts
Wisdio - A Story in Three ActsWisdio - A Story in Three Acts
Wisdio - A Story in Three ActsSebastian Zontek
 
The Art of the Pitching
The Art of the PitchingThe Art of the Pitching
The Art of the Pitchinghuer1278ft
 
Hacking Exposed Live: Mobile Targeted Threats
Hacking Exposed Live: Mobile Targeted ThreatsHacking Exposed Live: Mobile Targeted Threats
Hacking Exposed Live: Mobile Targeted ThreatsCrowdStrike
 
Succeeding in the Age of Co-Creation
Succeeding in the Age of Co-CreationSucceeding in the Age of Co-Creation
Succeeding in the Age of Co-CreationFlorian Vollmer
 
Big Data Voodoo Daddy Future M Preso Ed Alexander Oct 2012
Big Data Voodoo Daddy Future M Preso Ed Alexander Oct 2012Big Data Voodoo Daddy Future M Preso Ed Alexander Oct 2012
Big Data Voodoo Daddy Future M Preso Ed Alexander Oct 2012Fan Foundry
 
Presentations from IPA Modern Briefing from 3rd July 2012
Presentations from IPA Modern Briefing from 3rd July 2012Presentations from IPA Modern Briefing from 3rd July 2012
Presentations from IPA Modern Briefing from 3rd July 2012The_IPA
 

Ähnlich wie Influence, What influence? How to measure influence and engage with influencers (16)

9 1/2 raisons pourquoi NE PAS aller sur les réseaux sociaux
9 1/2 raisons pourquoi NE PAS aller sur les réseaux sociaux9 1/2 raisons pourquoi NE PAS aller sur les réseaux sociaux
9 1/2 raisons pourquoi NE PAS aller sur les réseaux sociaux
 
Big data driven decisions bnieme nyenrode
Big data driven decisions bnieme nyenrodeBig data driven decisions bnieme nyenrode
Big data driven decisions bnieme nyenrode
 
Believe in your Brand
Believe in your BrandBelieve in your Brand
Believe in your Brand
 
Delivering Happiness | DAEGAZ brands hub 2023
Delivering Happiness | DAEGAZ brands hub 2023Delivering Happiness | DAEGAZ brands hub 2023
Delivering Happiness | DAEGAZ brands hub 2023
 
The Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling themThe Pitch Process: Turning client briefs into great ideas, then selling them
The Pitch Process: Turning client briefs into great ideas, then selling them
 
Media\'s 2011 Game Changer - Digital Signage by Richard D. Smith, CEO, SMITH-TRG
Media\'s 2011 Game Changer - Digital Signage by Richard D. Smith, CEO, SMITH-TRGMedia\'s 2011 Game Changer - Digital Signage by Richard D. Smith, CEO, SMITH-TRG
Media\'s 2011 Game Changer - Digital Signage by Richard D. Smith, CEO, SMITH-TRG
 
#GlenLegal 2018 Conference Agenda
#GlenLegal 2018 Conference Agenda#GlenLegal 2018 Conference Agenda
#GlenLegal 2018 Conference Agenda
 
Digital Transformation? Put People First and Tech Will Follow
Digital Transformation? Put People First and Tech Will FollowDigital Transformation? Put People First and Tech Will Follow
Digital Transformation? Put People First and Tech Will Follow
 
Differentiating Market vs. Product Requirement document
Differentiating Market vs. Product Requirement documentDifferentiating Market vs. Product Requirement document
Differentiating Market vs. Product Requirement document
 
Agile Creativity - a transformation roadmap
Agile Creativity - a transformation roadmapAgile Creativity - a transformation roadmap
Agile Creativity - a transformation roadmap
 
Wisdio - A Story in Three Acts
Wisdio - A Story in Three ActsWisdio - A Story in Three Acts
Wisdio - A Story in Three Acts
 
The Art of the Pitching
The Art of the PitchingThe Art of the Pitching
The Art of the Pitching
 
Hacking Exposed Live: Mobile Targeted Threats
Hacking Exposed Live: Mobile Targeted ThreatsHacking Exposed Live: Mobile Targeted Threats
Hacking Exposed Live: Mobile Targeted Threats
 
Succeeding in the Age of Co-Creation
Succeeding in the Age of Co-CreationSucceeding in the Age of Co-Creation
Succeeding in the Age of Co-Creation
 
Big Data Voodoo Daddy Future M Preso Ed Alexander Oct 2012
Big Data Voodoo Daddy Future M Preso Ed Alexander Oct 2012Big Data Voodoo Daddy Future M Preso Ed Alexander Oct 2012
Big Data Voodoo Daddy Future M Preso Ed Alexander Oct 2012
 
Presentations from IPA Modern Briefing from 3rd July 2012
Presentations from IPA Modern Briefing from 3rd July 2012Presentations from IPA Modern Briefing from 3rd July 2012
Presentations from IPA Modern Briefing from 3rd July 2012
 

Mehr von Minter Dial

State of Empathy Presentation 2020
State of Empathy Presentation 2020State of Empathy Presentation 2020
State of Empathy Presentation 2020Minter Dial
 
Luxury brands and social relationships
Luxury brands and social relationshipsLuxury brands and social relationships
Luxury brands and social relationshipsMinter Dial
 
Leadership Survey 2020
Leadership Survey 2020Leadership Survey 2020
Leadership Survey 2020Minter Dial
 
Estado de la Empatía 2020
Estado de la Empatía 2020Estado de la Empatía 2020
Estado de la Empatía 2020Minter Dial
 
The Last Ring Home carriage on PBS in 2019
The Last Ring Home carriage on PBS in 2019The Last Ring Home carriage on PBS in 2019
The Last Ring Home carriage on PBS in 2019Minter Dial
 
Sxsw 2019 - Putting Empathy into Business and AI
Sxsw 2019 - Putting Empathy into Business and AISxsw 2019 - Putting Empathy into Business and AI
Sxsw 2019 - Putting Empathy into Business and AIMinter Dial
 
Disrupting Leadership - The Strategic Challenges of Media Leadership
Disrupting Leadership - The Strategic Challenges of Media LeadershipDisrupting Leadership - The Strategic Challenges of Media Leadership
Disrupting Leadership - The Strategic Challenges of Media LeadershipMinter Dial
 
LikeMinds Festival Exeter 2018 Workshop on Digital Transformation
LikeMinds Festival Exeter 2018 Workshop on Digital TransformationLikeMinds Festival Exeter 2018 Workshop on Digital Transformation
LikeMinds Festival Exeter 2018 Workshop on Digital TransformationMinter Dial
 
Disruption Summit 2018 - Three keys to futureproof your business
Disruption Summit 2018 - Three keys to futureproof your businessDisruption Summit 2018 - Three keys to futureproof your business
Disruption Summit 2018 - Three keys to futureproof your businessMinter Dial
 
Futureproof Your Business For The Next Disruption #SXSW2018
Futureproof Your Business For The Next Disruption #SXSW2018Futureproof Your Business For The Next Disruption #SXSW2018
Futureproof Your Business For The Next Disruption #SXSW2018Minter Dial
 
New tech trends 2016 - How new tech is impacting society around the world
New tech trends 2016 - How new tech is impacting society around the worldNew tech trends 2016 - How new tech is impacting society around the world
New tech trends 2016 - How new tech is impacting society around the worldMinter Dial
 
Netexplo 2016 - Is London the digital capital of Europe?
Netexplo 2016 - Is London the digital capital of Europe?Netexplo 2016 - Is London the digital capital of Europe?
Netexplo 2016 - Is London the digital capital of Europe?Minter Dial
 
Tomb of the Unknowns at Arlington cemetery - Jeopardy Question
Tomb of the Unknowns at Arlington cemetery - Jeopardy QuestionTomb of the Unknowns at Arlington cemetery - Jeopardy Question
Tomb of the Unknowns at Arlington cemetery - Jeopardy QuestionMinter Dial
 
How to be a rock star CMO? Adding rocks to the roll [sic] of the CMO
How to be a rock star CMO? Adding rocks to the roll [sic] of the CMOHow to be a rock star CMO? Adding rocks to the roll [sic] of the CMO
How to be a rock star CMO? Adding rocks to the roll [sic] of the CMOMinter Dial
 
New tech trends worldwide 2015 from the Netexplo Observatory
New tech trends worldwide 2015 from the Netexplo ObservatoryNew tech trends worldwide 2015 from the Netexplo Observatory
New tech trends worldwide 2015 from the Netexplo ObservatoryMinter Dial
 
New tech trends - How new tech is impacting society around the world
New tech trends - How new tech is impacting society around the world New tech trends - How new tech is impacting society around the world
New tech trends - How new tech is impacting society around the world Minter Dial
 
Netexplo 2014 - New tech trends and analysis from worldwide panel of experts
Netexplo 2014 - New tech trends and analysis from worldwide panel of experts Netexplo 2014 - New tech trends and analysis from worldwide panel of experts
Netexplo 2014 - New tech trends and analysis from worldwide panel of experts Minter Dial
 
Future marketing trends 2014-2015 - and where are the big challenges for brands?
Future marketing trends 2014-2015 - and where are the big challenges for brands?Future marketing trends 2014-2015 - and where are the big challenges for brands?
Future marketing trends 2014-2015 - and where are the big challenges for brands?Minter Dial
 
Tendances Marketing pour 2014 (LabCom)
Tendances Marketing pour 2014 (LabCom) Tendances Marketing pour 2014 (LabCom)
Tendances Marketing pour 2014 (LabCom) Minter Dial
 
Social Retail - The use of social media in retail (LikeMinds Event Nov 2013)
Social Retail - The use of social media in retail (LikeMinds Event Nov 2013) Social Retail - The use of social media in retail (LikeMinds Event Nov 2013)
Social Retail - The use of social media in retail (LikeMinds Event Nov 2013) Minter Dial
 

Mehr von Minter Dial (20)

State of Empathy Presentation 2020
State of Empathy Presentation 2020State of Empathy Presentation 2020
State of Empathy Presentation 2020
 
Luxury brands and social relationships
Luxury brands and social relationshipsLuxury brands and social relationships
Luxury brands and social relationships
 
Leadership Survey 2020
Leadership Survey 2020Leadership Survey 2020
Leadership Survey 2020
 
Estado de la Empatía 2020
Estado de la Empatía 2020Estado de la Empatía 2020
Estado de la Empatía 2020
 
The Last Ring Home carriage on PBS in 2019
The Last Ring Home carriage on PBS in 2019The Last Ring Home carriage on PBS in 2019
The Last Ring Home carriage on PBS in 2019
 
Sxsw 2019 - Putting Empathy into Business and AI
Sxsw 2019 - Putting Empathy into Business and AISxsw 2019 - Putting Empathy into Business and AI
Sxsw 2019 - Putting Empathy into Business and AI
 
Disrupting Leadership - The Strategic Challenges of Media Leadership
Disrupting Leadership - The Strategic Challenges of Media LeadershipDisrupting Leadership - The Strategic Challenges of Media Leadership
Disrupting Leadership - The Strategic Challenges of Media Leadership
 
LikeMinds Festival Exeter 2018 Workshop on Digital Transformation
LikeMinds Festival Exeter 2018 Workshop on Digital TransformationLikeMinds Festival Exeter 2018 Workshop on Digital Transformation
LikeMinds Festival Exeter 2018 Workshop on Digital Transformation
 
Disruption Summit 2018 - Three keys to futureproof your business
Disruption Summit 2018 - Three keys to futureproof your businessDisruption Summit 2018 - Three keys to futureproof your business
Disruption Summit 2018 - Three keys to futureproof your business
 
Futureproof Your Business For The Next Disruption #SXSW2018
Futureproof Your Business For The Next Disruption #SXSW2018Futureproof Your Business For The Next Disruption #SXSW2018
Futureproof Your Business For The Next Disruption #SXSW2018
 
New tech trends 2016 - How new tech is impacting society around the world
New tech trends 2016 - How new tech is impacting society around the worldNew tech trends 2016 - How new tech is impacting society around the world
New tech trends 2016 - How new tech is impacting society around the world
 
Netexplo 2016 - Is London the digital capital of Europe?
Netexplo 2016 - Is London the digital capital of Europe?Netexplo 2016 - Is London the digital capital of Europe?
Netexplo 2016 - Is London the digital capital of Europe?
 
Tomb of the Unknowns at Arlington cemetery - Jeopardy Question
Tomb of the Unknowns at Arlington cemetery - Jeopardy QuestionTomb of the Unknowns at Arlington cemetery - Jeopardy Question
Tomb of the Unknowns at Arlington cemetery - Jeopardy Question
 
How to be a rock star CMO? Adding rocks to the roll [sic] of the CMO
How to be a rock star CMO? Adding rocks to the roll [sic] of the CMOHow to be a rock star CMO? Adding rocks to the roll [sic] of the CMO
How to be a rock star CMO? Adding rocks to the roll [sic] of the CMO
 
New tech trends worldwide 2015 from the Netexplo Observatory
New tech trends worldwide 2015 from the Netexplo ObservatoryNew tech trends worldwide 2015 from the Netexplo Observatory
New tech trends worldwide 2015 from the Netexplo Observatory
 
New tech trends - How new tech is impacting society around the world
New tech trends - How new tech is impacting society around the world New tech trends - How new tech is impacting society around the world
New tech trends - How new tech is impacting society around the world
 
Netexplo 2014 - New tech trends and analysis from worldwide panel of experts
Netexplo 2014 - New tech trends and analysis from worldwide panel of experts Netexplo 2014 - New tech trends and analysis from worldwide panel of experts
Netexplo 2014 - New tech trends and analysis from worldwide panel of experts
 
Future marketing trends 2014-2015 - and where are the big challenges for brands?
Future marketing trends 2014-2015 - and where are the big challenges for brands?Future marketing trends 2014-2015 - and where are the big challenges for brands?
Future marketing trends 2014-2015 - and where are the big challenges for brands?
 
Tendances Marketing pour 2014 (LabCom)
Tendances Marketing pour 2014 (LabCom) Tendances Marketing pour 2014 (LabCom)
Tendances Marketing pour 2014 (LabCom)
 
Social Retail - The use of social media in retail (LikeMinds Event Nov 2013)
Social Retail - The use of social media in retail (LikeMinds Event Nov 2013) Social Retail - The use of social media in retail (LikeMinds Event Nov 2013)
Social Retail - The use of social media in retail (LikeMinds Event Nov 2013)
 

Kürzlich hochgeladen

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 

Kürzlich hochgeladen (20)

Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 

Influence, What influence? How to measure influence and engage with influencers

  • 1. All Rights Reserved - The Myndset Company In-flu-ence what’s the deal? Minter DIAL 12 October 2012 Saturday, October 13, 12
  • 2. 3 Objectives I. Understanding influence II. Finding and measuring influence III. Keys to engaging influencers Q&A All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 3. All Rights Reserved - The Myndset Company 1 Understanding influence All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 4. All Rights Reserved - The Myndset Company WHY? should we care so much? All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 5. The online customer now uses a All Rights Reserved - The Myndset Company range of touchpoints to carefully research purchases Word#of#mouth# 72# Consumer#review# 54# Expert#review# 52# sumer#views#on#microblogs# 48# Price#Comparison#site# 47# Consumer#views#on#SN# 46# Online#consumer#video# 32# Sales#assistant# 58# Brand#website# 58# Product#sample# 43# Online#retailer#website# 38# Brand#page#on#SN# 34# TV#Ad# 54# Newspaper#Ad# 42# Email#Ad# 38# Online#viral#ad# 35# Direct#mail# 33# Search#Ad# 28# Online#video#ad# 28# Social#Net.#Ad# 27# Source: P1a-P3; Touchpoint usage throughout Consumer Journey (All categories) Base: Purchasers answering Section P; 70441 Banner#Ad# 24# All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 6. All Rights Reserved - The Myndset Company THE BOOM 100 75 50 25 0 1 2 3 4 5 6 7 8 9 10 11 12 All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 7. All Rights Reserved - The Myndset Company When to answer? • Establish influence • Evaluate what action to take • Formulate an answer when needed “Every post deserves an action, some deserve an answer” - Lauren Vargas, Aetna All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 8. All Rights Reserved - The Myndset Company Authority Influence Reach All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 9. All Rights Reserved - The Myndset Company What’s the score? 2 https://sites.google.com/site/ihsafootballscores/ Finding and measuring influence Saturday, October 13, 12 All Rights Reserved - The Myndset Company
  • 10. All Rights Reserved - The Myndset Company What is the validity of an algorithm? +ve -ve The right conversation Gaming (with the boss...) Change of Rules Stats Transparency? Social Convergence Trustworthiness? All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 11. 3 free, 1 paid & 1 game All Rights Reserved - The Myndset Company Appinions, eCairn, Empire Avenue, Klout, Kred,mPACT, PeerIndex, PROskore, Radian6, Traackr, TweetLevel, TweetReach, Twitalyzer, TwitterGrade  All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 12. All Rights Reserved - The Myndset Company > 85 million people analyzed on major social networks used by over 3000 brands and apps http://klout.com/corp/business All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 13. All Rights Reserved - The Myndset Company True Reach – Size of engaged audience Amplification Probability – Likelihood that the content will be acted upon Network Influence – Influence level of engaged audience All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 14. All Rights Reserved - The Myndset Company All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 15. All Rights Reserved - The Myndset Company PeerIndex currently tracks approx 45 million Twitter profiles Based in England All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 16. All Rights Reserved - The Myndset Company Authority – How much others rely on recommendations and opinions Audience – Number of people impacted by online actions Activity – The level of activity relative to communities of influence All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 17. All Rights Reserved - The Myndset Company All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 18. All Rights Reserved - The Myndset Company Influence Score: The measure of ability to inspire others Outreach Score: Measured in levels (12), an indication of how generous you are To which 200 communities you belong All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 19. All Rights Reserved - The Myndset Company All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 20. Twitter Blog RSS Twitter Blog RSS Facebook Twitter Facebook Twitter Facebook Foursquare Facebook LinkedIn Google+ LinkedIn Quora YouTube YouTube YouTube Instagram Tumblr Blogger Wordpress Networks tracked Last.fm Flickr All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 21. All Rights Reserved - The Myndset Company Your Objective(s)? All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 22. Evaluate patterns All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 23. All Rights Reserved - The Myndset Company Understand their [hi-]story All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 24. All Rights Reserved - The Myndset Company Channel choice? All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 25. WIIFM? All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 26. All Rights Reserved - The Myndset Company CONCLUSION Social Media aggregators Activity ≠ Influence Don’t “game” influence All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 27. All Rights Reserved - The Myndset Company TechCrunch article Marketing Land Business2Community FURTHER READING All Rights Reserved - The Myndset Company Saturday, October 13, 12
  • 28. themyndset.com minterdial.fr @mdial minter@themyndset.com @mdialFR +33 6 23 65 76 61 All Rights Reserved - The Myndset Company Saturday, October 13, 12