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“ The idea of the creative industries seeks to describe the conceptual and practical convergence of the creative arts (individual talent) with cultural industries (mass scale), in the context of new media technologies (ICTs) within a new knowledge economy, for the use of newly interactive citizen-consumers” - John Hartley
Nobody knows principle
Art for art’s sake
Motley crew principle
Infinite variety
A list/B list
Time flies
Ars longa
[object Object],[object Object],[object Object],[object Object],- Terry Flew
 
 
creative industries = production of culture technology laws & regulations organizations careers markets
technology: to empower or enslave?
law & regulation: constraint or enabling?
organization: firms or networks?
careers: soloist or superstar DJ?
decision-making in creative industries: editorial logic
decision-making in creative industries: market logic
today: convergence culture logic?
creative professionals as fans

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The Creative Industries

Hinweis der Redaktion

  1. According to Caves (2000), creative industries are characterized by seven economic properties: Nobody knows principle : Demand uncertainty exists because the consumers' reaction to a product are neither known beforehand, nor easily understood afterward. Art for art’s sake : Workers care about originality, technical professional skill, harmony, etc. of creative goods and are willing to settle for lower wages than offered by 'humdrum' jobs. Motley crew principle : For relatively complex creative products (e.g., films), the production requires diversely skilled inputs. Each skilled input must be present and perform at some minimum level to produce a valuable outcome. Infinite variety : Products are differentiated by quality and uniqueness; each product is a distinct combination of inputs leading to infinite variety options (e.g., works of creative writing, whether poetry, novel, screenplays or otherwise). A list/B list : Skills are vertically differentiated. Artists are ranked on their skills, originality, and proficiency in creative processes and/or products. Small differences in skills and talent may yield huge differences in (financial) success. Time flies : When coordinating complex projects with diversely skilled inputs, time is of the essence. Ars longa : Some creative products have durability aspects that invoke copyright protection, allowing a creator or performer to collect rents.
  2. According to Caves (2000), creative industries are characterized by seven economic properties: Nobody knows principle : Demand uncertainty exists because the consumers' reaction to a product are neither known beforehand, nor easily understood afterward. Art for art’s sake : Workers care about originality, technical professional skill, harmony, etc. of creative goods and are willing to settle for lower wages than offered by 'humdrum' jobs. Motley crew principle : For relatively complex creative products (e.g., films), the production requires diversely skilled inputs. Each skilled input must be present and perform at some minimum level to produce a valuable outcome. Infinite variety : Products are differentiated by quality and uniqueness; each product is a distinct combination of inputs leading to infinite variety options (e.g., works of creative writing, whether poetry, novel, screenplays or otherwise). A list/B list : Skills are vertically differentiated. Artists are ranked on their skills, originality, and proficiency in creative processes and/or products. Small differences in skills and talent may yield huge differences in (financial) success. Time flies : When coordinating complex projects with diversely skilled inputs, time is of the essence. Ars longa : Some creative products have durability aspects that invoke copyright protection, allowing a creator or performer to collect rents.
  3. According to Caves (2000), creative industries are characterized by seven economic properties: Nobody knows principle : Demand uncertainty exists because the consumers' reaction to a product are neither known beforehand, nor easily understood afterward. Art for art’s sake : Workers care about originality, technical professional skill, harmony, etc. of creative goods and are willing to settle for lower wages than offered by 'humdrum' jobs. Motley crew principle : For relatively complex creative products (e.g., films), the production requires diversely skilled inputs. Each skilled input must be present and perform at some minimum level to produce a valuable outcome. Infinite variety : Products are differentiated by quality and uniqueness; each product is a distinct combination of inputs leading to infinite variety options (e.g., works of creative writing, whether poetry, novel, screenplays or otherwise). A list/B list : Skills are vertically differentiated. Artists are ranked on their skills, originality, and proficiency in creative processes and/or products. Small differences in skills and talent may yield huge differences in (financial) success. Time flies : When coordinating complex projects with diversely skilled inputs, time is of the essence. Ars longa : Some creative products have durability aspects that invoke copyright protection, allowing a creator or performer to collect rents.
  4. http://manyeyes.alphaworks.ibm.com/manyeyes/visualizations/number-of-movies-made-per-genre-worl According to Caves (2000), creative industries are characterized by seven economic properties: Nobody knows principle : Demand uncertainty exists because the consumers' reaction to a product are neither known beforehand, nor easily understood afterward. Art for art’s sake : Workers care about originality, technical professional skill, harmony, etc. of creative goods and are willing to settle for lower wages than offered by 'humdrum' jobs. Motley crew principle : For relatively complex creative products (e.g., films), the production requires diversely skilled inputs. Each skilled input must be present and perform at some minimum level to produce a valuable outcome. Infinite variety : Products are differentiated by quality and uniqueness; each product is a distinct combination of inputs leading to infinite variety options (e.g., works of creative writing, whether poetry, novel, screenplays or otherwise). A list/B list : Skills are vertically differentiated. Artists are ranked on their skills, originality, and proficiency in creative processes and/or products. Small differences in skills and talent may yield huge differences in (financial) success. Time flies : When coordinating complex projects with diversely skilled inputs, time is of the essence. Ars longa : Some creative products have durability aspects that invoke copyright protection, allowing a creator or performer to collect rents.
  5. According to Caves (2000), creative industries are characterized by seven economic properties: Nobody knows principle : Demand uncertainty exists because the consumers' reaction to a product are neither known beforehand, nor easily understood afterward. Art for art’s sake : Workers care about originality, technical professional skill, harmony, etc. of creative goods and are willing to settle for lower wages than offered by 'humdrum' jobs. Motley crew principle : For relatively complex creative products (e.g., films), the production requires diversely skilled inputs. Each skilled input must be present and perform at some minimum level to produce a valuable outcome. Infinite variety : Products are differentiated by quality and uniqueness; each product is a distinct combination of inputs leading to infinite variety options (e.g., works of creative writing, whether poetry, novel, screenplays or otherwise). A list/B list : Skills are vertically differentiated. Artists are ranked on their skills, originality, and proficiency in creative processes and/or products. Small differences in skills and talent may yield huge differences in (financial) success. Time flies : When coordinating complex projects with diversely skilled inputs, time is of the essence. Ars longa : Some creative products have durability aspects that invoke copyright protection, allowing a creator or performer to collect rents.
  6. According to Caves (2000), creative industries are characterized by seven economic properties: Nobody knows principle : Demand uncertainty exists because the consumers' reaction to a product are neither known beforehand, nor easily understood afterward. Art for art’s sake : Workers care about originality, technical professional skill, harmony, etc. of creative goods and are willing to settle for lower wages than offered by 'humdrum' jobs. Motley crew principle : For relatively complex creative products (e.g., films), the production requires diversely skilled inputs. Each skilled input must be present and perform at some minimum level to produce a valuable outcome. Infinite variety : Products are differentiated by quality and uniqueness; each product is a distinct combination of inputs leading to infinite variety options (e.g., works of creative writing, whether poetry, novel, screenplays or otherwise). A list/B list : Skills are vertically differentiated. Artists are ranked on their skills, originality, and proficiency in creative processes and/or products. Small differences in skills and talent may yield huge differences in (financial) success. Time flies : When coordinating complex projects with diversely skilled inputs, time is of the essence. Ars longa : Some creative products have durability aspects that invoke copyright protection, allowing a creator or performer to collect rents.
  7. According to Caves (2000), creative industries are characterized by seven economic properties: Nobody knows principle : Demand uncertainty exists because the consumers' reaction to a product are neither known beforehand, nor easily understood afterward. Art for art’s sake : Workers care about originality, technical professional skill, harmony, etc. of creative goods and are willing to settle for lower wages than offered by 'humdrum' jobs. Motley crew principle : For relatively complex creative products (e.g., films), the production requires diversely skilled inputs. Each skilled input must be present and perform at some minimum level to produce a valuable outcome. Infinite variety : Products are differentiated by quality and uniqueness; each product is a distinct combination of inputs leading to infinite variety options (e.g., works of creative writing, whether poetry, novel, screenplays or otherwise). A list/B list : Skills are vertically differentiated. Artists are ranked on their skills, originality, and proficiency in creative processes and/or products. Small differences in skills and talent may yield huge differences in (financial) success. Time flies : When coordinating complex projects with diversely skilled inputs, time is of the essence. Ars longa : Some creative products have durability aspects that invoke copyright protection, allowing a creator or performer to collect rents.
  8. remix/design/selection
  9. design of things
  10. POC: Technology; Law & Policy; Organization of Work; Careers; Markets
  11. POC: TECHNOLOGY
  12. POC: LAWS
  13. POC: ORGANIZATIONS
  14. POC: CAREERS: flexibility (biased towards the young and the restless)
  15. POC: MARKETS: 1. Editorial logic
  16. First step: Analysis of the society structure (the establishment survey). Second step: Selection of the group of families as a representation of country (construction of the telemetric panel). Third step: Equipping the households with data collecting electronic devices. Fourth step: Day-to-day data transmission from the households to the computerized ''library'' of AGB Nielsen Media Research. Fifth step: Data processing and creation - out of thousands of elements - one consistent database. Sixth step: Determining, second by second, what programs were broadcast by individual stations. Seventh step: Providing customers with files, which, when used with appropriate software, give a full picture of the TV audience.
  17. POC: MARKETS: 1. Convergence Culture Logic: http://www.crashthesuperbowl.com/
  18. Final thoughts 1: TALENT = FANDOM Media work & FANDOM: social contract producers/consumers = leave me alone to do what I want to do + please acknowledge my work/what I’m doing