Media Work (2008 version)

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Mark Deuze

2008 version of the slideshow for book talks on "Media Work" (Polity Press, 2007)

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“ The plan is to build a global digital ad network that uses offshore labor to create thousands of versions of ads […] Publicis executives see [China, India, Russia and Brazil] as important sources of low-cost labor […] the Publicis Groupe will benefit from the global talent pool ”

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