Weitere ähnliche Inhalte Ähnlich wie Keynote by Mario Derba at Optimized Data Center event, Milano (20) Mehr von Mario Derba (12) Kürzlich hochgeladen (20) Keynote by Mario Derba at Optimized Data Center event, Milano1. 1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
2. Optimized Data Center
Mario Derba
Regional Sales VP, Oracle Systems, South Europe
2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
3. Time between Innovations decrease
Time
to
Reach
15 M
Users
Radio TV Internet iPhone 5
30 Years 17 Years 3 Years sold 15 M in a
few weeks
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4. Growth in Data Diversity and Usage increase
1.8 Zetabytes of Data in 2011, 20x growth by 2020
Enterprise Mobile
45 % growth in
Database Data #1 Internet Access Device in 2013
Big Data Social Media
Large Customers
top 50 PB $ 30B/Year in commerce by 2015
Regulations
300 Exabytes Cloud
in Archives 80 % of new Applications and their Data
by 2015
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5. New User Requirements
Devices, Social Media, Apps
Bring your Own Device
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6. New Pressures on your IT
Explosion in Users have
Business requires Market provides
mobile devices, access to services
new services new opportunities
data and risk outside of IT
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7. 20
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8. WHERE IT IS Aging siloed
Fragile
multi-vendor
Spiraling
TODAY? infrastructure
Architectures
service costs
8 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
9. Choice
Cross Layer Reliable and
WHAT’S Aging siloed
integration and
Fragile
simplified
multi-vendor
between buy
Spiraling
or build, even
NEEDED infrastructure
Optimization Architectures
Architectures
service costs
for integrated
systems
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10. IT Needs to Be Seen as a Leader
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11. IT Needs to Be Seen as a Leader
11 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
12. The risk
of the
current
trajectory
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13. IT Needs to Be Seen as a Leader
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14. We’re at a tipping point in IT
14 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
15. Today you have a choice
15 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
16. Drive a new paradigm
in your data center
16 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
17. See your value diminish
and be replaced by services
purchased outside of IT
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18. Oracle Celebrates 25 Years of SPARC and 20
Years of Solaris Innovation
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19. Adding Customer Value From 85+ Acquisitions
MIDDLEWARE BI IDENTITY & PERFORMANCE ENTERPRISE
PLATFORM & MGMT ACCESS MGMT MGMT CONTENT MGMT
DATA
INTEGRATION
OPERATING SYSTEMS MANAGEMENT VIRUTAL
SYSTEMS MACHINES
19 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
20. Oracle Strategy
Complete Stack Complete Choice
• Best-of-Breed • On-Premise
• Open • Private Cloud
• Vertical Integration • Public Cloud
• Extreme Performance • Hybrid
• Engineered Systems
21. ASSEMBLING THE
21 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
23. Oracle’s Architectural Vision
Complete, Open, Integrated Systems
ENGINEERED TO WORK TOGETHER
Tested, Certified, Packaged,
Deployed, Upgraded, Managed
and Supported Together
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24. TO WORK TOGETHER
24 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13
25. Some Areas of Innovations Are Reshaping IT Value and Economics
Cloud Mobile
Revenues E
R
Costs S C
P
C R
M H M
R
Social Hub Service
Integration
Copyright 2012, Oracle. All rights reserved.
Oracle Confidential
26. TRANSFORMATIONAL
TECHNOLOGIES
Cloud, Mobile, and Social
26 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
27. Extending Enterprise Solutions to Mobile Platforms
• Access to Enterprise
Systems without Opening a
Laptop
• Greater Productivity
• 24 / 7 Responsiveness
Challenge: How to Embrace Mobile Solutions
Without Rebuilding Underlying Systems?
27 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
28. Social Collaboration
• Make it easier to collaborate
• Leverage the collective wisdom
• Make better decisions more quickly
Challenge: How to Use Social
Benefits for Enterprise Problems?
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29. • Security
I.T. organizations • Reliability
need to keep up with • Performance
these new demands
29 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
30. Challenges with First Generation Clouds
40% 1 62%!
st Gen 82%
! ! ! !
!
Cloud Silos Loss of Visibility Security &
& Integration & Control Data Privacy
Sources: “Return of the Silos”, 2011 InformationWeek Report; “Cloud at the Crossroads: 2012 OAUG Survey on Application Delivery
Strategies”; “Private Cloud Vision vs. Reality”, InformationWeek Report, 2012
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31. Complete Suite of Integrated Services
Application Human Customer Enterprise
Talent Sales & Planning & Financial
Capital Service & Resource
Services Management Marketing Budgeting Reporting
Management Support Planning
Social Social Social Engagement Social Social Data
Services Marketing & Monitoring Network Sites & Insight
Platform & Database Java Developer Storage Messaging
Infrastructure
Services
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32. Extremely Easy-to-Use
Flexible subscription
Multiple Payment options
Self-service sign-up
Instant Provisioning
Self-service Control
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33. Leveraging Cloud Innovations for the Enterprise
• Offload Capital Expenditures
• Elastic Scalability
• Enterprise Agility
• Better Resource Utilization
Challenge: How to Harmonize On-
Premise and Cloud Computing?
33 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
34. Customers Have Multiple Options With Cloud
PRIVATE CLOUD PUBLIC CLOUD HYBRID CLOUD
Oracle delivered as managed Oracle delivered as Oracle delivered as
cloud services in a private cloud subscription-based services private & public cloud services
COMPLETE CHOICE
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35. E
R
S P C
Enterprise Service Integration C R
M H M
R
Extend with Application Centric Application Centric
Custom Customization Business Processes
Install and
Code
Configure Integrate
with other
Application
s
Cross App
Automation
Upgrade
57% of companies not running current releases of 41% of companies indicate monolithic
their ERP indicate prohibitive costs of upgrading application architecture forces costly and complex
-Aberdeen Group -Aberdeen Group
customizations as a key reason changes
Challenge: How to Integrate Existing Functionality
Without Rebuilding Underlying Systems?
35 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
36. IT Key Challenges Are Driving CIOs to Develop a Solid Strategy
towards DC Optimisation
Description
• IT budgets are flat or down while Data Centers cost are
IT Budget increasing 20% per year
• Suboptimal IT costs mix : >65% of costs for running the
IT Cost Mix business
• Business process resilience is driving the need of performance
DC Complexity and continuous availability solutions
• Data Center complexity is driven from both Operations and
Infrastructure fronts… largely impacting the economics
Data Growth • Data growth is eating a larger and larger chunk of IT budget
• Multi-channel and social media driving complexity in
New Mega-
understanding and managing customer relationship
Trends
• Public Cloud as emerging sourcing option
36 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
37. Data Center Challenges Are Typically Approached with Many
Different Tactics that Do Not Always Deliver Long Term Solutions …
On Set Tactic Impact Follow On Tactic
• Running out of space,
• Add Servers and Storage • Increase density of server
power and/ or cooling
Components resources
capacity
• More capacity but with
• Increase density of server • Unused slots to solve
cooling and power
resources cooling challenges
availability challenges
• Remove and replace older • Buys time to satisfy short Tactics Need
Increasing less efficient hardware and medium term demand; • Virtualization
resources reduces power and cooling to Be
Demand for
Implemented
Computing and • Virtualize • Virtualization • Increase admin
In Concert to
Storage environments sprawl task automation
Achieve
• Slow down demand for Desired Long
• Pool resources • Increase utilization storage and compute Term Results
resources
• Implement ILM, Deduping • Slow down demand for • Slow down demand for
of data, Compression storage storage
Source: Oracle Insight
37 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
38. … While a Comprehensive Strategic Optimisation of Data Center
Will Enhance Service Delivering and Improve Economics
IT Cost Mix
Improve 100% 100%
Efficiency and Focus on HW, DC space and IT staff Transform 14
Utilization the Business 25
Grow the 20
Use virtualization, server Business
Green IT
consolidation and energy-saving 25
Operations
best practices
Deliver Higher Support business continuity, scale-
Quality of out to support growth and faster/more Run the
66
Service predictable performance Business
50
Enable faster updates, new
Boost IT
application deployment and respond
Agility
to changing workloads As Is To Be
Source: Oracle Insight Analysis
38 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
39. To Achieve DC Optimisation, FolIow a Pragmatic Evolutionary
Approach …
Standardisation and Cloud/Shared
Silo Optimisation
Consolidation Services
Client 1
Pt. to Pt. Integrations Integration Layer
FBT PAY G
NTS
TRDS
Customs NTS A/c Service Group A Service Group B Service Group C
Inv
Data…….
SFAProduct product ERP SCM productMES- DB LMS MGMT
DB- B2B
RRE
IPS
Penalty
Re fun ds
RBA
De f
SFA-Product
SFA Stage
Product ERP-
ERP-
Stage
product Dev
MES- MES-
Stage B2B-
B2B- Stage Application Grid Application Grid Application Grid
PaaS IaaS
In tegrate d A/C
1 SFA- Dev
Test Prod Stage Prod
Excise Payments
IT-as-a-Service
Complian ce
CR EC I ADD AW A ELS
CCD Staff SFAProduct product ERP SCM productMES- DB LMSInv
DB-
Business
Staff
Phone Product ERP- product Dev Stage
MGMT Data Grid Data Grid Data Grid
SaaS
DDDR TASS
PKI CDCC
IVR
CWMS GC I
WOC
B us. Intel
Stage
Ref aterial
m
B OA
Security Security Security Security Security Layer
Remote TAX
Client B ANK Staff Staff AG ENTS Call Centres
B EP
• Physical silos • Migrate Legacy • Virtualize all layers • Virtualized pools of
applications resources
• Peak load sized • Integrated from
• Standardized applications to disk • Shared Services
• Heterogeneous platforms
• Any scale, vertical and • Provision Services,
• Difficult to scale • Right-size for horizontal Transactions
• Expensive to workloads
• Enterprise wide • Modular
manage • Consolidate and Management Infrastructure
virtualize servers
39 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
40. In Particular There Are Relevant Aspects of the Data Center to
Focus on in Order to Achieve Higher Efficiency and Effectiveness
of Service Delivery
Process And Operations
IT Management
Asset
Computing Sourcing
Network
Facilities
40 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
41. Workload Analysis Can Assist With Critical Compute
Infrastructure Decisions
Create a Baseline of All Optimize Workloads Based on Assign the Right Infrastructure to
1 2 3
Applicable Workloads Relevant Attributes the Optimized Workloads
Proxy Caching Web Servers
J2EE App Svr BI
ERP Batch
CRM Data Analysis
• Ability to use detailed or high-level • Multi-attribute based model used to • Infrastructure driven by capability
workload information as inputs to the identify to optimize the workloads to the maturity and targets
model right infrastructure choices • Drives the TCO models
• Workload-driven optimization is relevant • Capability maturity is ascertained at each
only to those initiatives that are in a un- workload level if applicable
finalized architecture stage
Source: Oracle Insight
41 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
42. Grid Computing Means Virtualizes and Pools IT Resources
• Physical, dedicated silos • Virtualized, shared resources
• Sized for peak load • Improved utilization
• Difficult to scale • Scale as needed
• Expensive to manage • Efficient to manage
Source: Oracle Insight
42 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
43. Grid Computing Economics for Data Center
Grid Computing
Virtualisation and
Pay-as-you-go scale- High Quality of Automated Grid
Clustering enable
out Service Management
Consolidation
• Lower Capex • Avoid upfront Capex • Avoid lost user • Raise IT Staff
• Lower Opex and Opex productivity efficiency
• Improve Customer • Lower Opex
service
Source: Oracle Insight
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44. What to Consider When Evaluating
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45. It’s up to you, to
Take the Right Path
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46. I.T.
Innovation
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48. Server Storage Networking
Oracle’s
Approach
Integration
& Risk Reduction
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50. Intelligent
service delivery
Oracle’s Complete,
Approach automated
and simplified
Transformation
User enabled
IT service
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51. Key Elements of an Optimized Data Center
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53. Significant Cost Savings and Improvement
2x 95 % 75 % 50 %
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54. Drive a new paradigm
in your data center
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55. Oracle Optimized Data Center
ORACLE OPTIMIZED SOLUTIONS
ENGINEERED SYSTEMS
ORACLE ORACLE
OPTIMIZED OPTIMIZED
SERVER STORAGE
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56. Drive a new paradigm
in your data center
Rewards
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57. Le esperienze dei nostri Clienti
EVOLUZIONE DELL’IT E DEL DATACENTER
IN FASTWEB
SEA – GLI AEROPORTI DI MILANO ED IL
PROGETTO DI ICT CONTINUITY
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58. This is the start of your
journey with Oracle as
your partner for the
Optimized Datacenter
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59. MARIO DERBA
Regional Sales Vice President
South Europe Systems
Oracle Italia Srl
Viale Fulvio Testi, 136 Phone +39 02.24959.630
20092 Cinisello Balsamo (MI) mario.derba@oracle.com
Italy www.oracle.com
Twitter: @Mderba
Personal Site: www.marioderba.com
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60. 60 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.