Mario Derba Keynote speech at Oracle's Extreme Performance Tour, Rome, March 2012

1. Oracle Systems Strategy: Extreme Performance
on Oracle Engineered and Best of Breed Systems
Mario Derba
Regional Sales VP, Oracle Systems, South Europe
Rome, 15 marzo 2012

2. The following is intended to outline our general product direction. It is intended for information
purposes only, and may not be incorporated into any contract. It is not a commitment to deliver
any material, code, or functionality, and should not be relied upon in making purchasing
decisions. The development, release, and timing of any features or functionality described for
Oracle’s products remains at the sole discretion of Oracle.

3. Required Benchmark Disclosure Statement
T-series
Copyright 2011, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of
their respective owners. Results as of 9/26/2011.
SPEC and the benchmark name SPECjEnterprise are registered trademarks of the Standard Performance Evaluation Corporation. Results from www.spec.org as of
9/26/2011. SPARC T4-4, 40,104.86 SPECjEnterprise2010 EjOPS; Cisco UCS B440 M1, 17,301.86 SPECjEnterprise2010 EjOPS; IBM Power 780, 16,646.34
SPECjEnterprise2010 EjOPS.Focusing on the critical JEE server hardware & OS, the IBM result includes a JEE server with a list price of $1.30 million. The Oracle JEE
servers have a list price of $0.47 million. The JEE server price versus delivered EjOPs is $77.97/EjOP for IBM versus $11.67/EjOP for Oracle. Oracle's $/perf advantage is
6.7x better than IBM ($77.97/$11.67). Pricing details for IBM, IBM p780 512GB based on public pricing at http://tpc.org/results/FDR/TPCH/TPC-H_1TB_IBM780_Sybase-
FDR.pdf. Adjusted hardware costs to license all 64 cores. AIX pricing at: http://www-304.ibm.com/easyaccess3/fileserve?contentid=214347 and AIX Standard Edition V7.1 per
processor (5765-G98-0017 64*2,600=$166,400). This gives application tier hardware & OS Price/perf: $77.97/EjOPS (1297956/16646.34) Pricing details for Oracle, four
SPARC T4-4 512 GB, HW acquisition price from Oracle's price list: $467,856 http://www.oracle.com. This gives application tier hardware & OS Price/perf: $11.67/EjOPS
(467856/40104.86) The Oracle application tier servers occupy 20U of space, 40,140.86/20=2007 EjOPS/U. The IBM application tier server occupies 16U of space,
16,646.34/16=1040 EjOPS/RU. 2007/1040=1.9x
TPC-H, QphH, $/QphH are trademarks of Transaction Processing Performance Council (TPC). For more information, see www.tpc.org. SPARC T4-4 201,487
QphH@1000GB, $4.60/QphH@1000GB, avail 10/30/2011, 4 processors, 32 cores, 256 threads; SPARC Enterprise M8000 209,533.6 QphH@1000GB,
$9.53/QphH@1000GB, avail 09/22/11, 16 processors, 64 cores, 128 threads; IBM Power 780 QphH@1000GB, 164,747.2 QphH@1000GB, $6.85/QphH@1000GB, avail
03/31/11, 8 processors, 32 cores, 128 threads; HP Integrity Superdome 2 140,181.1 QphH@1000GB, $12.15/QphH@1000GB avail 10/20/10, 16 processors, 64, cores, 64
threads.

4. THE EXTREME PERFORMANCE TOUR - Roma
14.30 La storia Oracle: hardware e software progettati per funzionare in modo sinergico, cambiare le regole del gioco semplificando i sistemi IT
Mario Derba, South Europe VP System, Oracle EMEA
Sessione 1 Sessione 2
Chairman - Giuseppe Russo, Chief Technologist Hardware System LOB, Oracle Italia Chairman - Walter Moriconi, Storage Business Development Manager, Oracle Italia
Scopri il valore di business dei server Oracle SPARC Enterprise Cloud con gestione completa del ciclo di vita e virtualizzazione orientata alle applicazioni
15.30
Giuseppe Russo, Chief Technologist Hardware System LOB, Oracle Italia Alessandro Bracchini, Principal Sales Consultant, Oracle Italia
16.00 Consolidare e innovare con SPARC SuperCluster T4-4 Consolidamento efficiente dello storage SAN per il data center, con il servizio di qualità garantito da
Riccardo Iommi, Hardware Sales Specialist, Oracle EMEA Pillar Axiom
Walter Moriconi, Storage Business Development Manager, Oracle Italia
16.30 L'innovazione del data center con Oracle Solaris e Oracle Linux 5 modi per ottimizzare il tuo ambiente Oracle con le soluzioni Sun ZFS Storage Appliance
Marco Deveronico, Server Principal Sales Consultant, Oracle EMEA Raoul Ursino, Senior Sales Consultant, Oracle Italia
17.00 Exadata, Exalogic ed Exalytics: le fondamenta della tua strategia per il data center Introduzione a Oracle Database Appliance
Stefano Bucci, Technology Sales Consulting Director, Oracle Italia Claudio Paolucci, Principal Sales Consultant, Oracle Italia
Roberto Falcinelli, BI Sales Consulting Manager, Oracle Italia
17.30 Cocktail
18:00 Concerto di Pino Daniele

6. Disseminate Test New
Innovations Ideas
Rethink Processes
71% of companies Leading companies However, 70-90% of
say that innovation use IT to empower companies do not use
is the #1 factor in their people to drive IT to its potential
competitiveness innovation and change

8. CUSTOM ASSEMBLY
I.T. FRAGMENTATION
APPLICATION SILOS

9. MORE COMPLEXITY
MEANS LESS INNOVATION

10. BLOG
SMART
METER
Mobile Evolution Big Data Cloud Silos
Computing of Work

11. IT SPENDING DISTRIBUTION
WHAT IF
YOU COULD
IN 2011
CHANGE
66%
50% 20%
25% 14%
25%
RUN
RUN
THE BUSINESS
THEBUSINESS
GROW
GROW
THE BUSINESS
THEBUSINESS
TRANSFORM
TRANSFORM
THE BUSINESS
THEBUSINESS
THE MIX?
Source: “IT Metrics: IT Spending and Staffing Report, 2011”, Gartner Research, 2011

13. The three steps towards Data Center efficiency
Integrate
SW & HW
Optimise
Scale
&
Simplify & Throughput
Consolidate

14. The three steps towards Data Center efficiency
Integrate Exadata,
Exalogic,
SW & HW Big Data
SPARC Appliances
Optimise
Scale Supercluster
&
Simplify & Throughput
Consolidate Optimised (and consolidated)
Best-of-Breed
Oracle App & MW Solutions
Traditional Stacks

15. Oracle Strategy
Complete Stack Complete Choice
• Best-of-Breed • On-Premise
• Open • Private Cloud
• Vertical Integration • Public Cloud
• Extreme Performance • Hybrid
• Engineered Systems

16. Everything begins with R&D
$4.2
$3.3
$2.8
$2.7
$2.2
$1.9
$1.5
FY05 FY06 FY07 FY08 FY09 FY10 FY11
R&D Spending US$ Billion

17. Did you know…

18. The latest European ORACLE References
SPARC T4-4
18

19. Oracle Exadata
• 17X faster with no changes -“Faster to Load, smaller to Store, lightning response times”
• Now 90% of requests return in < 5 seconds
• POS analytics up to 18X faster and up to 15X data compression
• $8M ROI over 3 years; 5X overall query speedup
• 250 TB compressed to 25 TB; reports complete 10X faster

20. Storage Magazine, January 2012

21. Pillar Axiom

22. ENGINEERED SYSTEMS & APPLIANCES
Purpose General
Built Purpose
Exadata Exalogic Big Data SPARC SuperCluster
22

23. SPARC Server Portfolio
Foundation for Mission Critical Computing
Engineered Systems Enterprise Servers Mission Critical
Enterprise Clusters, Designed for optimal Consolidation, large DB,
Optimized Solutions performance on all workloads complex workload
T4-4
M9000
T4-2
M8000
M5000
T4-1
T4-1B M400
0
M3000

24. Introducing SPARC T4 Servers
New Brain. Same Body.
Up to 5x per thread Starts at $16K – Up to $160K - 1TB of
performance Virtualization and memory included!
Solaris included!
Unheard of Generation-to-Generation Acceleration

25. SPARC T4
Balanced high-bandwidth interfaces and internals
18 On Chip Crypto functions
3.0 GHz Out of Order Execution
2 On Chip 10 GbE Networking 8 Cores, 64 Threads
Co-engineered with Oracle software
Dynamic Threading
2 On Chip x8 PCIe gen2 I/O Interfaces
2 On Chip Dual-Channel DDR3 Memory Controllers

26. SPARC Future Work
2x application performance improvement every two years
Software in Silicon Increased Performance
•Security: Enhanced •Higher core frequency
cryptography •Multiple pipelines per core
•Oracle numbers Arithmetic •Increased core counts per chip
Acceleration •Larger caches
•Hardware Decompression •More memory bandwidth
•In Memory Columnar
Database Acceleration
•Memory Versioning
•Low Latency Clustering
Performance • Reliability • Security • In-memory Database • Big Data

27. SPARC Server Roadmap
Maximizing Results SPARC
1-64 Sockets
+2x Throughput
+1.5x Single Strand
M-Series
16-64 Sockets
In Test +2x Throughput
M-Series >1x Single Strand 5 Year Trajectory
16-64 Sockets
+6x Throughput T-Series Cores 4x
+1.5x Single Strand 1-8 Sockets Threads 32x
+20% Memory Capacity 16x
T-Series
M-Series 1-4 Sockets In Test Database TPM 40x
1-64 Socket +1x Throughput T-Series Java Ops Per Second 10x
T-Series + 20% 1-8 Sockets
+5x Single Strand
1-4 Socket +2.5x Throughput
+ 2x Throughput >1x Single Strand
2010 2011 2012 2013 2014 2015
Solaris 11 Express Solaris 11 Solaris 11 Update Solaris 11 Update Solaris 11 Update
Software Lifecycle Software Lifecycle High-Availability System Management Core Scalability
Scalability Scalability, Memory Scalability IO Scalability
Networking Networking Virtualization
Security

28. WebCenter Content PeopleSoft Web
11x x86 3x HP Itanium 1M HTTP ops/sec
Java Enterprise Security Database
2.4x IBM Power7 3x x86 3x IBM Power7
Database Refresh Communications Billing PeopleSoft
4x IBM Power7 4x x86 consolidation 2.8x IBM z10
Security JD Edwards Java
5x IBM Power7 2.5x IBM Power7 2.2M JMS ops/sec
Database Comms Service Broker Data Warehousing
2.3M IOPS 2.7x x86 3.6x HP Superdome 2
28 Copyright © 2011, Oracle and/or its affiliates. All rights Insert Information Protection Policy Classification from Slide 8
reserved.

29. Solaris 11
Reliable. Scalable. Efficient. Secure.
More Installations than AIX and HP-UX Combined.
11,000 Applications Just Work. Now in the Cloud.

30. Enterprise Performance for Cloud Applications
Built for Next-Decade Hardware
• Dynamic threads • Optimized shared memory
• NUMA I/O • Parallel network stack
• Crypto acceleration • DTrace
• Latency-aware kernel • Adaptable thread and
memory allocator memory placement
• Fully parallel network • NUMA-aware kernel memory fan-
processing out
• Topology-aware scheduler • ZFS 128 bit block addresses
10x 10x 10x 10x
Networking CPU Memory Data

31. Oracle’s x86 Systems

32. Oracle x86 Strategy
Engineered Systems
(eg: Exadata, Exalogic)
Prepackaged and Tested
Application Stack (eg: OVM ref solution,
Database optimized solutions)
Vertical Integration
Middleware Stack
Operating System
Buy and Assemble
Virtualization Best-of-Breed
Components
Systems Management
Compute Platform
Storage
Performance/scalability
General Purpose Capability

33. Oracle Linux
The Best Linux for the Enterprise
Fast
Modern
Reliable

34. Oracle Virtualization
Built-in to Oracle Hardware at no additional cost
Most comprehensive
Fully tested with applications
Designed for full stack deployments
Integrated, full stack management
Integrated support

35. Comprehensive Hardware Management
Free With All Systems Support Contracts
Maintenance Discovery and
• Remote Telemetry Provisioning
• Health checks • Powerful network
• Automatic Service Request discovery
• Provisioning for physical
and virtual infrastructure
Monitoring Unified Patching
• Servers, Storage, Networks • From apps to firmware
• Automated corrective actions Virtualization • Track full-stack compliance
• Integrated with Incident • Manage Oracle VM x86 and • Integrated with DB, MW and
Management systems SPARC, Containers App compliance
• Self-service Cloud Management

36. Integrated Full Stack Management
Complete Lifecycle Integrated Cloud Business-Driven Application
Management Stack Management Management
Hardware. Software. Management. Engineered Together.

37. Oracle Storage Portfolio
Runs Oracle Software Faster and More Efficiently
Sun ZFS Storage
Exadata Appliance Pillar Axiom StorageTek
Database I/O NAS File I/O SAN Block I/O Tape
Improve 2x Faster 2x More Efficient 2x More Scalable
performance
by 10x

38. ZFS Storage Appliances
New
Gen. 3
Best Analytics Most Efficient
Visualize and resolve issues 5x better storage efficiency with
up to 50% faster than with NetApp HCC for Database warehousing
Best Performance Trusted by Oracle IT
• OLTP and Backup performance Oracle runs on ~300 ZFS Storage
up to 2x faster than with NetApp Appliances (40PBs-50,000 shares)
• SPC 1 Benchmark

39. Pillar Axiom 600 Storage System
New
Patented Quality of Service Most Efficient
Deterministic IO queue management 5x less disk space, energy usage,
aligned to business importance and cost than competition
Best Modular Scalability Distributed RAID
Elastic system-wide scaling without Linearly scale performance and capacity
forklift upgrades without disruption

40. StorageTek Tape
New
Best TCO T10000C Most Efficient
• 10X TCO vs disk • Up to 5x better density than IBM Tape
• 33% better TCO than IBM tape • 100X more efficient in power
consumption than disk
Best Availability Trusted Technology
• Only system with hot-replaceable • Oracle is #1 supplier of large libraries
robotics • Averaging over 100 PB/month for the
• Only system with ability to add more T10000C
libraries while operating

41. The Unique Oracle Advantage
Hardware and Software Engineered to Work Together

43. Engineered Together
Tested Together Certified Together
Deployed Together
Upgraded Together
Managed Together
Supported Together

44. RELIABILITY
PERFORMANCE
MANAGEABILITY
SECURITY
SUPPORT

45. ENGINEERED
FOR PERFORMANCE

46. Extreme Performance
10x the Performance
10x the Value

47. Engineered Systems
Purpose Built: Performance and Simplicity General Purpose
Exadata Exalogic Big Data
SPARC
SuperCluster
Database Appliance Exalytics

48. SPARC SuperCluster
Built for Extreme Performance
SPARC T4 Compute Pool Solaris 11
10 World Records over IBM and HP Cloud provisioning in seconds
across every tier
Cloud Built-In
Exadata Storage Cells Near zero virtualization overhead
1.0M IOPS, 32 GB/s query throughput
InfiniBand
Exalogic Elastic Cloud 5-8x the speed of current networks
10x Java performance
Integrated ZFS Storage
2x faster and ½ the price of similar
products

49. Engineered Systems & Appliances
Cloud Built-in
Purpose Built General Purpose
Exadata Exalogic Big Data
SPARC
SuperCluster
Database Appliance Exalytics

50. Redefining System Architecture
Oracle Exadata Database Machine Oracle Exalogic
Extreme Extreme Performance and Overall
Performance Lowest Cost
• 10 – 50X Faster Queries • Java Applications
• 4 – 10X Faster OLTP – 10X Faster Response Time
• 10X More Storage – 5X More Users
• Fault Tolerant • Oracle EBS & Siebel
Applications
– 4X Faster Response Times
– 3X More users

51. New I Exalytics
Breakthrough BI Performance
• BI Query reporting:
Exalytics on Oracle Database: 18X
response time improvements
• BI Query reporting:
Exalytics on Exadata Database: 23X
response time improvements
• OLAP Planning:
BI Foundation Suite: OBIEE
Exalytics on Essbase running EPM
In-Memory Parallel Analytics
Application: 16X improvements in Essbase
In-Memory Parallel Essbase
response times
In-Memory Parallel TimesTen

52. New I Oracle Big Data Appliance
Integrated “Big Data” Platform
Oracle Data Integrator
Oracle Oracle Tools for Hadoop
NoSQL
Database Oracle Loader for Hadoop
Hadoop
Organize
Acquire
Oracle Enterprise Linux & Java VM
Oracle Big Data Appliance
• Engineered System to Acquire, Organize, Analyze “Big Data”
• Super-Fast – Massively Parallel Processing & Loading into Oracle
• Complete – Software engineered with Hardware

53. ENGINEERED
FOR YOUR INDUSTRY
53

54. MOST COMPLETE INDUSTRY SOLUTIONS
AEROSPACE AUTOMOTIVE CHEMICALS COMMUNICATIONS CONSUMER
& DEFENSE Over 300 OEMs 5 of Top 10 20 of Top 20 PRODUCTS
11 of Top 11 & Suppliers Global Services 20 of Top 20
Providers
EDUCATION & ENGINEERING FINANCIAL HEALTH CARE HIGH TECHNOLOGY
RESEARCH & CONSTRUCTION SERVICES Over 300 25 of Top 25
9 of Top 10 4 of Top 5 10 of Top 10 Leading Electronic
Academic Fortune 500 Global Banks Providers OEMs
Universities
INDUSTRIAL MFG. INSURANCE LIFE OIL & GAS
SCIENCES MEDIA/
9 of Top 10 49 of Top 50 ENTERTAINMENT 6 of Top 7
20 of Top 25
Global Global Insurers Pharmaceuticals All in Fortune’s Companies
Global 500
PROFESSIONAL RETAIL TRAVEL & UTILITIES
PUBLIC SECTOR TRANSPORTATION
SERVICES 20 of Top 20 20 of Top 20
Over 1500 Organizations 3 of Top 5 Airlines
9 of Top 10
Global IT
Service Firms
54

55. ENGINEERED FOR CHOICE
SaaS
Applications available “on tap”
PaaS
Shared application
and data platform
IaaS
Pooled computer resources
PRIVATE CLOUD PUBLIC CLOUD HYBRID
55

56. ENGINEERED
TO WORK TOGETHER
56

57. Architecture That Scales To Meet Your Needs
Department To Enterprise
Enterprise
Department
$1,000s $1,000,000s

58. Oracle Relies on Oracle Hardware
Direct Engineering Involvement: Continuous Improvement
Cloud Information
Development
Services Technology
• 3,000 customers • 43,000 servers • More than 380,000
• 11,000 virtual • 75,000 virtual machines customers - including 100
environments • 12PB of data in production of the Fortune 100
• …serving 5.5 million users • …serving 10,000s of • Business in over 145
developers countries
• …serving 100,000+
employees
Always On: 24x7 Global Operations

59. Accelerating Your Business
Hardware and Software Engineered To Work Together
Cut Costs
Improve Performance
Leverage the Leader

60. BETTER PERFORMANCE AT EVERY LEVEL
MORE INNOVATION, MORE QUICKLY
EASIER DEPLOYMENT AND MAINTENANCE
INCREASED FLEXIBILITY
60