Keynote by Mario Derba at Oracle event in Luxembourg

Navigating Complexity
by Simplifying I.T.

Mario Derba
Regional Sales VP, Oracle Systems, South Europe

1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

SAFE HARBOR STATEMENT

The following is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing
decisions.

The development, release, and timing of any features or functionality
described for Oracle’s products remains at the sole discretion of Oracle.


63% 21% 16%
Run the Grow the Transform the
Business Business Business

Source: “IT Metrics: IT Spending and Staffing Report, 2012”, Gartner Research, 2012


Some Innovations Are Reshaping IT Value & Economics

DATA RISE OF SOCIAL IS MODERNIZE TO
GLOBALIZATION
EXPLOSION MOBILITY BUSINESS SURVIVE
Internet saturation 4300% data Smartphone 13+ million Productivity costs
growing at 8% generation shipments to top business pages on up 70-75% w/
annually increase by 2020 1B annually by Facebook legacy within 7
2016 years

Sources: United Nations / International Telecommunications Union, internetworldstats.com Facebook Director of Global SMB Markets Dan Levy, BIA/Kelsey’s Interactive Local Media West Conference
IDC/EMC 2011 Digital Universe Study, 2010 Digital Universe Decade Study, Data rEvolution Sept 2011, CSC's Leading Edge Forum IDC: “Time for Change: Optimizing Datacenter Infrastructure with Technology Refresh”
Portio Research Mobile Factbook 2012

Today’s Enterprise Imperatives

 65% of companies say By 2014, 90% of
that social media is a companies will support
significant or critical risk to SOCIAL MOBILE their applications on
their brand reputation personal mobile devices

Text
 90% of Fortune 500  80% of business leaders
BIG believe the cloud is a
companies will have a big CLOUD
data initiative in place by DATA springboard to more agility
the end of 2013 and innovation.


Oracle NGD Index 2013

Closer to the business: Data is coming back ‘in-house’
 In Cycle II, organisations had a mix
of in-house and external data centres
 In Cycle III, more are now saying
that they use only internal data
centre facilities
 Businesses are getting closer to
their data - a “Big Data Bounce”?
 Cloud development now coming
in-house?

6 Copyright © 2012, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13

Storage Growth Is Eating a Larger and Larger Chunk of IT Budget

Storage Growth How much of your firm's IT budget will go to
3500 Production Backup
storage?
3000 20%
2599
Storage (TB)

2500 15%
2000 1999
10%
1500 1538 17%
1000 1183 5% 10%
910
500 700 0%
100 130 169 220 286 371
0 2007 2009
Today Year 1 Year 2 Year 3 Year 4 Year 5
Source: Enterprise and SMB hardware survey, North
Source: Controlling Storage Cost Amid High Growth” America and Europe 2009 and 2007.
February 2010, Forrester Research Base: 1435 decision-makers at US and European SMBs and
enterprises (2009). Base: 896 exec at US and European SMBs
and enterprises (2007)

Most companies today have flat or declining IT budgets, while experiencing growth in information
at speeds of up to 42% per year. This puts a significant pressure on any data center and its
management to think smartly about how they will manage this growth in information.


ORACLE
TRANSFORMATIONAL
TECHNOLOGIES
Cloud, Mobile, Social, and Big Data


Cloud is Good For Business

 Lower risk
 Lower uncertainty 10,000 customers
 Less burden on IT 25 million users
 Accessible anywhere,
9 of top 10 SaaS providers
anytime on any device


Global Data Centers
Linlithgow
Toronto London
Chicago
Amsterdam
Santa Clara Japan*

Oklahoma City
Austin

Singapore*

Sydney

• Global coverage for security & performance
• Gen 4 Data Centers
• Compliance Certifications
• Multi-data center regional coverage
• 24X7 Active Monitoring and Support *Coming Soon


… However, the Cloud should be evaluated as part of your sourcing strategy,
and the “To-Be” Options should be approached by Application Stack
Further detailed

Vendor
Definition of key Sourcing Map of App. Stacks vs. 3 assessment
1 2
Models Sourcing Models TCO
4
evaluation

Source: Oracle Insight; CIO Executive Board – Information Technology Practice


NEW: Oracle on-premise IaaS
 Oracle on-premise IaaS provides many of the advantages of Cloud
Computing for hardware infrastructure within the company’s firewall
 Monthly fee – OPEX not CAPEX
F
I
– Usually lower total costs compared to purchasing
R
E
W  CPU Capacity on Demand for Elastic Computing and HA
A
L
L  Platinum and PlatinumPlus services for Reliability, Security, and
Performance
 Designed for enterprise workloads
– Extreme performance, scalability, availability, security
 Fast to deploy, simpler to manage and support


I.T.

Innovation


At Oracle everything begins with R&D

$4.2

$3.3

$2.8
$2.7
$2.2
$1.9
$1.5

FY05 FY06 FY07 FY08 FY09 FY10 FY11
R&D Spending US$ Billion

Adding Customer Value From 85+ Acquisitions

MIDDLEWARE BI IDENTITY & PERFORMANCE ENTERPRISE
PLATFORM & MGMT ACCESS MGMT MGMT CONTENT MGMT
DATA
INTEGRATION

OPERATING SYSTEMS MANAGEMENT VIRUTAL
SYSTEMS MACHINES

15

Oracle’s Strategy
Simplify IT, Power Innovation

ASSEMBLING THE


Oracle’s Architectural Vision
Complete, Open, Integrated Systems

ENGINEERED TO WORK TOGETHER

Tested, Certified, Packaged,
Deployed, Upgraded, Managed
and Supported Together


TO WORK TOGETHER


What to Consider When Evaluating


Drive a new paradigm
in your data center


Oracle’s
Approach
Simplification


Server Storage Networking

Oracle’s
Approach
Integration
& Risk Reduction


Intelligent
service delivery

Oracle’s Complete,
Approach automated
and simplified
Transformation

User enabled
IT service


This is the start of your
journey with Oracle as
your partner


MARIO DERBA
Regional Sales Vice President
South Europe Systems

Oracle Italia Srl
Viale Fulvio Testi, 136 Phone +39 02.24959.630
20092 Cinisello Balsamo (MI) mario.derba@oracle.com
Italy www.oracle.com

Twitter: @Mderba
Personal Site: www.marioderba.com


Nostalgia


•Did we
deliver on
our
promises?


SPARC Server T4
Foundation for Mission Critical Computing

SPARC T-4


Oracle SPARC Processor Roadmap

M-Series
In test +2x Throughput
Oracle Application
M-Series +1.5x Thread
Strength
Accelerators
M-Series +2x Throughput Database Query

Delivered +6x Throughput
+1.5x Thread
>1x Thread
Strength T-Series
Compression
Encryption
Strength +2x Throughput Cluster Interconnect
+1.5x Thread Application Data Protection
Strength
T-Series
T4 +2.5x Throughput
+1x Throughput +1.2x Thread
+5x Thread Strength Strength

2011 2012 2013 2014 2015 2016
Solaris 11 Solaris 11 Update Solaris 11 Update Solaris 11 Update Solaris 11 Update
Solaris 10 U10 Solaris 10 Update Solaris 10 Solaris 10 Solaris 10


Enterprise Performance for Cloud Applications
Built for Next-Decade Hardware

 Dynamic threads • Optimized shared memory
 NUMA I/O • Parallel network stack
 Crypto acceleration • DTrace
 Latency-aware kernel • Adaptable thread and
memory allocator memory placement
 Fully parallel network • NUMA-aware kernel memory fan-
processing out
 Topology-aware scheduler • ZFS 128 bit block addresses

10X 10X 10X 10X
Networking CPU Memory Data


FOUNDATION FOR INNOVATION

Web Social Mobile
USER ENGAGEMENT
ORACLE FUSION
Business Process
MIDDLEWARE
Content Management Business Intelligence
Management
COMPLETE
Service Integration Data Integration
BEST-IN-CLASS
Identity Management & Security INTEGRATED
Development Cloud Application Enterprise OPEN
Tools Foundation Management


Keynote by Mario Derba at Oracle event in Luxembourg

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