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Finding Common Ground In A Shifting Economy When Membership And Cf Os Unite

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Megan Denhardt

Recent changes in our economy have exacerbated the differences between finance and membership professionals. A panel of CFOs and membership executives will discuss their concerns about evaluating the value of membership programs in this economy and the criteria they use to determine what programs should stay or go. Discover cost cutting tips to help you achieve your goals. Rob Batarla, MBA, CPA, VP, finance/CFO, American Physical Therapy Association Andrew Goldschmidt, CAE, MBA, director, membership/marketing, National Association of Counties Susan Medick, CPA, CAE, chief financial & operations officer, Automotive Aftermarket Industry Association Erik Schonher, MBA, VP, Marketing General Incorporated

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Connecting Great Ideas and Great People www.asaecenter.org Content Leaders: Rob Batarla, CPA, MBA, CFO American Physical Therapy Association Andrew S. Goldschmidt, CAE, MBA, Director, Membership/Marketing, National Association of Counties Susan Medick, CPA, CAE, CFO & COO Automotive Aftermarket Industry Association Moderator--Erik Schonher, MBA, Vice President, Marketing General, Inc. Finding Common Ground in a Shifting Economy: When Membership and CFO’s Unite! August 16, 2009
Decision-making for the CFO (Rob Batarla) If you are trying to get a CFO to make a decision, here are some things you will need: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Decision-making for the CFO (Rob Batarla) “Don’t assume that your CFO will always say “no” to spending money ,[object Object],[object Object]
CFO’s Should Educate the Membership Department (Susan Medick) ,[object Object],[object Object]
CFO’s Should Get to Know the Membership Department (Susan Medick) ,[object Object],[object Object],[object Object]
Seven Strategies for Membership and the CFO to Unite (Andrew Goldschmidt) ,[object Object],[object Object],[object Object]
Seven Strategies for Membership and the CFO to Unite (Andrew Goldschmidt) ,[object Object],[object Object]
Seven Strategies for Membership and the CFO to Unite (Andrew Goldschmidt) ,[object Object],[object Object]
Contact Information Rob Batarla , MBA, CPA, CFO, American Physical Therapy Association—robbatarla@apta.org Andrew S. Goldschmidt , CAE, MBA, Director, Membership/Marketing, National Association of Counties—agoldschmidt@naco.org Susan Medick , CPA, CAE, CFO & COO Automotive Aftermarket Industry Association—susan.medick@aftermarket.org Erik Schonher , MBA, Vice President, Marketing General, Inc.—eschonher@marketinggeneral.com SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA

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Finding Common Ground In A Shifting Economy When Membership And Cf Os Unite

  • 1. Connecting Great Ideas and Great People www.asaecenter.org Content Leaders: Rob Batarla, CPA, MBA, CFO American Physical Therapy Association Andrew S. Goldschmidt, CAE, MBA, Director, Membership/Marketing, National Association of Counties Susan Medick, CPA, CAE, CFO & COO Automotive Aftermarket Industry Association Moderator--Erik Schonher, MBA, Vice President, Marketing General, Inc. Finding Common Ground in a Shifting Economy: When Membership and CFO’s Unite! August 16, 2009
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  • 9. Contact Information Rob Batarla , MBA, CPA, CFO, American Physical Therapy Association—robbatarla@apta.org Andrew S. Goldschmidt , CAE, MBA, Director, Membership/Marketing, National Association of Counties—agoldschmidt@naco.org Susan Medick , CPA, CAE, CFO & COO Automotive Aftermarket Industry Association—susan.medick@aftermarket.org Erik Schonher , MBA, Vice President, Marketing General, Inc.—eschonher@marketinggeneral.com SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA