IMC Monthly - Information Made Convenient This is a presentation that explains Yelp as a marketing tool for business. We outline the pros and cons of use of Yelp and some of the opportunities and risks associated with it. Enjoy!

2. Me, & My Business! An IMC Monthly Presentation Morgan Davis 0ct. 7th/2011 Images legally taken from Yelp.com & Creative Commons image Search

3. What is YELP?

5. The first review was submitted to Yelp on October 12, 2004, Katherine W. wrote: "dirt cheap, good falafels.“ By May 2008, 10 million unique visitors arrived each month. On June 27, 2011, 32,425 reviews were added to Yelp in one 24- hour period. (http://www.theatlantic.com/technology/archive/2011/07/infographic-the-incredible-six-year-history-of-yelp-reviews/242072/)

6. Engaging platform Brand Advocates Contributes to local online community Mobile Apps. Advertising How YELP can HELP

7. Awful reviews SCAMMERS and fake reviews Angry response to reviews by businesses YELP sales practices (accused) Disgruntled patrons and employees Difficulty removing a review How YELP HURTS

8. Write reviews and become an influencer Follow local influential reviewers Measure and understand analytics Know where your reviews are coming from Encourage reviews Engage or pioneer the local YELP community Google Places and Google+ Insights and Advice

9. Write a review of the Student Association on Yelp and follow us on FB and Twitter. www.facebook.com/SAvoiceSLC @SAvoiceSLC I will follow and retweet (at least once) anyone that writes a review on the SA YELP page! #gotklout? You YELP me & I’ll help you

10. Thanks a bunch! Questions? Be sure to connect with me! @Morgan_KEC, facebook.com/mdavis20 facebook.com/IMCmonthly