12. Global Market for ElevatorsJapanese Manufacturers Exporting to Europe Mitsubishi Electric K.K. Mitsubishi Elevator Europe subsidiary Fujitec K.K. Fujitec Deutschland GmbH Fujitec UK Ltd. subsidiaries e.g. flagship initiative in the Reichstag in Berlin Toshiba Elevator K.K. (TELC) and KONE Corp. Alliance 1998: Intitial alliance of KONE and TELC 2001:Mutual acquisition of stocks Hitachi K.K. Not present on the European market 1 2 3 4 Click the @ sign to access the respective company website See slide notes for further information
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14. Despite drop in construction (revised building standards law) further growth in elevators and escalators market
21. The Japanese Market IMarket Trends in Figures ESTIMATE ESTIMATE The domestic Japanese market has been steady for the last 5 years Data provided by METI See slide notes for further information
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23. Production value averages at 216,000 million yenData provided by METI See slide notes for further information
41. JET certifies elevator components with JIS markADIASYSTEM See slide notes for further information
42. The Japanese Market IIIService Providers – Components (Domestic) Domestic components market dominated by elevator manufacturers (90% market share) Manufacturers sell elevator at little margin or loss to win contract, then pick up profits on the maintenance and component sales Remaining market split between numerous third-party component suppliers (see maintenance service market) Third party suppliers receive components from first-party manufacturers Third-party supplier competition keeps prices low for components
43. The Japanese Market IIIService Providers – Components (Overseas) All major Japanese elevator exporters also sell components for their systems This includes: Mitsubishi Electric K.K. Fujitec K.K. Toshiba Elevator K.K.
44. Outlook Services (maintenance and components) are high growth market Europe remains the biggest service area market Strong growth for new installations in China, India and Russia International market dominated by western companies (OTIS, Schindler, ThyssenKrupp, KONE) and Mitsubishi Elevator industry directly related to the construction industry which remains strong in spite of the current financial crisis