1. TRMA 585 P1: Developing A
Professional Online Identity Spring 2012
MELISSA SHOCKMAN

2. ONLINE IDENTITIES, PERSONAL
BRANDING, SOCIAL MEDIA

3. LINKEDIN
• LinkedIn is a site in which to meet other professionals
• Community groups include relevant conversations
• Professionals in the community can view a current
Resume on this site
• New Study Results: “found that 59 percent of users
believe LinkedIn is their most important social
networking account”
• http://videos.webpronews.com/2011/07/new-study-prov

4. ONLINE PRIVACY

5. TWITTER #TRMA585
• The class discussions and sites located from Twitter
offered additional insight and information
• Twitter is a tool that I will likely not use right away as I
find it is too difficult to wad through all of the crap
• I have enjoyed being forced to become more
comfortable with this tool
• Twitter can be used to connect with organizations
• Twitter opens up communication on world issues

6. GOOGLE PLUS (G+)
• Google Plus is similar to Facebook as it is a place to
connect, yet people can be categorized into
groups
• Some simple groups to follow have been set up
• Anyone can start a Hangout to discuss specific
topics

7. PROFESSIONAL FACEBOOK PAGES
• Professional Facebook pages can be tough
because of client confidentiality issues
• Because Facebook tends to be casual using it for
business purposes might not be the best tool
• Facebook is great for sharing information
• Facebook causes are listed in the Community
pages
• I will continue to use my Facebook for personal
friends in the future, but not clients

8. LEARNING FROM MENTAL HEALTH
PROFESSIONALS & ORGANIZATIONS
• With Social Media on the Rise Marketing online is
becoming an imperative for new clinicians
• Creating a consistent marketing platform and
maintaining an online presence forms a reputation
• Some debate still exists in just how personal
information content should be
• For Clients choosing a professional online
consistency in branding is ideal
• Keeping things Simple is better than not having an
online presence at all

9. BLOGS: BLOGGER, WORDPRESS,
TUMBLR, POSTEROUS
• Blogging sites allow Clinicians to subscribe to news
feeds which are relevant to their practice
• Blogging can increase an online presence, yet
should maintain consistency and branding
• It is important to Remember in this age of
information not to give it all away
• Using blogging can increase a client knowledge on
a topic, but should not be used in lieu of treatment
• When Blogging be careful what issues to take a
stand on because clients can read into opinion

10. PORTFOLIOS & PROFILES
http://about.me/MelissaShockman

11. MANAGING YOUR ONLINE IDENTITY
• Online management will be required for those of us
who end up in private practice
• In order to create a positive online presence
providing basic information or linking to relevant
data can assist clients in finding a clinician
• Creating some level of continuity and branding will
be helpful in solidifying a professional presence
• Posting information which is too personal or which
could be viewed as a client solicitation must be
monitored and avoided.

12. WEBSITES & DOMAIN NAMES
• http://www.linkedin.com/pub/melissa-shockman/21/b62
• http://www.facebook.com/search/results.php?q=Meliss
• https://twitter.com/#!/MelissaShockman
• https://plus.google.com/102235501682571581092/about
• http://www.slideshare.net/mcshockman
• This is a song I wrote and sing with my husband:
http://www.indabamusic.com/people/melissashockman

13. HAVING AN IMPACT
• Networks get Formed in order to create Forums for
people to connect with common issues
• Social media can have a profound impact as seen
with the Joseph Kony video
• The capacity to spread information worldwide and
therefore work on global issues is now possible
• Creating an online presence can assist in seeking
employment opportunities
• And can assist clients in finding more information to
decide if they wish to enlist our services

14. GOALS & STRATEGIES
• Using Creativity to Make and Maintain an online
presence
• Video Examples and clips on UTUBE can assist us in
creating a professional profile
• Linking to relevant Information, Research, or Articles
can assist in networking with other professionals and
clients
• Social media can have a powerful impact on
people all over the world and can lead to social
change

15. SLIDESHARE
• SlideShare is a place to hold Power Point Slides
• The slides can be shared with selected people
• Slideshare offers space for people to store
presentations online
• The likelihood of someone stealing a presentation is
slim based on the sheer number of available files
• Some interesting topics have been covered
• This might be a learning tool to use with our clients
• http://www.slideshare.net/siamenglish/best-pictures-of-th

16. FINAL THOUGHTS
I have learned an incredible amount during this class although it was a ton
of work for a one credit class. I am so glad I took this class and still wish I
had taken it at the end of my schooling rather than the beginning. I feel
that I have a better understanding and attitude about the importance of
creating a professional online presence. I think that this online business will
become far more relevant than having a business card. I guess I am a little
old fashioned, but I hope to minimize the time I need to spend monitoring
my online presence. So I will be using tools that minimize the time I am
stuck in front of my computer. I know there is a lot I can do from my phone
too. Maybe my son will help me!