32. M C Rashid Khan ..... Orientation Program Sales Marketing Emphasis is on the product Emphasis on consumer needs and wants Company Manufactures the product first Company first determines customers needs and wants to deliver a product Management is sales volume oriented Maximise profits through sales maximization Management is long term profit oriented Maximise profits through increased consumer satisfaction Selling views the customers as the last link in the business Marketing views the customer as the very purpose of the business
33. What is the difference between Goods and Services? M C Rashid Khan ..... Orientation Program
54. Segmentation M C Rashid Khan ..... Orientation Program The process of identifying groups of customers who have similar needs and respond in a similar way to a given marketing stimulus.
59. What is Brand? M C Rashid Khan ..... Orientation Program
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61. What is the difference between Product and Brand ? M C Rashid Khan ..... Orientation Program
62. M C Rashid Khan ..... Orientation Program Product Brand A product is something that is made in a factory A brand is something that is bought by a customer A product can be copied by a competitor A brand is unique A product can be quickly outdated. A successful brand is timeless
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64. M C Rashid Khan ..... Orientation Program Give your feedback at : gsba.rashidkhan @ gmail.com
