This document discusses the importance of content strategy and outlines key principles for developing effective content. It defines content as words, photos, videos, social media, and emails and emphasizes that a content strategy is needed to ensure these elements effectively represent a brand and support user experiences. The document provides definitions of content strategy and lists factors like authenticity, clarity, and responsiveness that are important for successful content. It also offers tips for developing content like understanding the target audience and creating calls to action.

1. Why Content Matters
Marisa Peacock
www.strategicpeacock.com

3. What is Content?
• Words
• Photos, Illustrations,Art
• Audio,Video
• Social Media
• Emails

4. Your Content Needs a Strategy
• What are your words saying about you?
• What do they need to say?

5. Which email do you
want to read?

6. What is Content Strategy?
• Using words and data to create unambiguous
content that supports meaningful, interactive
experiences. (Rachel Lovinger)
• Content strategy plans for the creation,
publication, and governance of useful, usable
content. (Kristina Halvorson)

7. What is Content Strategy?
• Using words and data to create unambiguous
content that supports meaningful, interactive
experiences. (Rachel Lovinger)
• Content strategy plans for the creation,
publication and governance of useful, usable
content. (Kristina Halvorson)

8. Getting Started
• Authenticity
• Clarity
• Transparency
• Utility
• Value
• Responsiveness
• Authority
• Consistency
Keys to Successful Content

9. DefineYourself
• “And what do you?”
• 30 seconds in an elevator
• 4 seconds on a website
• 140 characters

10. Content Exercise One.
• Turn to the person next to you. Ask
him/her:
“What do you do?”

11. Create a Call to action
Write Down the words that apply to you:
•Descriptive Adjectives
•Nouns
•(Action)Verbs
example: I am a talented, plucky marketing strategist
who helps small businesses evolve their digital strategy.

12. Content Exercise Two.
• Turn to the person next to you. Ask
him/her:
“What do you do?”

13. KnowYour demographic
• Who is your audience?
• Where do they go online?
• What do they talk about?
• What are they saying about you, your
industry?

14. Listen for content and
it will come.
• Search for it.
• Track it.
• Pay attention to trends.

15. Content Rules
•Create a consistent tone: Content includes
everything from web copy, social media, blog
copy, thank you pages, emails, etc.
•Don’t wait until it’s perfect to publish:
experiment and evolve.
•Create conversations with your content: ask
meaningful questions that help you learn, add
value
•Test content across platforms: see what
works, attracts attention

16. Content is everywhere.
Good content isn’t.
Good content isn’t.
Good content isn’t.

17. Thank you.
• mcpeacock@me.com
• @marisacp51
• strategicpeacock.com