SlideShare a Scribd company logo

Social Media Plan Anatomy SMAZ 8 20 09 Pdf

•
•
Mike Corak
Mike Corak

Presentation given by Mike Corak and Chris Sietsema at the first SMAZ event in Tempe, AZ on 8/20/09.

BusinessTechnology
1 of 18
The Anatomy of a Social Media Plan Presented by: Mike Corak & Chris Sietsema 8.20.09
Quick Intro Mike Corak Chris Sietsema not to scale
Don’t Forget Twitter Hashtag: #SMAZ LinkedIn Group: http://budurl.com/smaz More Info (archives, video, next event details): SocialMediaAZ.org
Planning Starts with Homework Listening Competitive Analysis
Planning Starts with Homework John Q. Customer
Objectives Aligned with Business Objectives Consider Campaign Type Community Relations/ Customer Service Influencer/ Media Relations & Engagement General Awareness, Event Promotion, ROI
Your Message Consistency with Brand / Other Mediums A Reflection of Audience Interests Opportunity Unveiled by Listening Source: VikaValter
Becoming Familiar with Tactics What is Feasible with Each? Selecting the Right Tool Align Tactics with Objectives
Connecting the Dots S T R A T E G Y Sample Objectives Grow Awareness Customer Service Engage New Audiences
Connecting the Dots Encourage Interaction, Activity, Play Creative Engagement Your Message, Your Way : Your Social Thumbprint
Measurement Pure Numbers Followers / Fans Engagement Web Analytics Site Traffic Sales / Leads Sentiment Positive Negative Neutral Source: Nick Sayers
Resources Common Fallacy: Social Media is Cheap Time ≠ Money Enough Time from the Right People Future Resourcing? CEO, CFO, CTO, CMO … CSMO? Source: practiction^r
Review of Plan Anatomy With Planning: Source: puliarf
Review of Plan Anatomy Without Planning (let’s be honest): Source: NMSA.org.au
Review of Plan Anatomy Research Messaging Tactics Measurement Strategies Objectives Resources
Key Elements Active & Ongoing Listening Flexibility: Count on Change Relationships Over Revenue Not a Game of Follow the Leader Rather You Are Building the Playground
Questions? Twitter Hashtag: #SMAZ LinkedIn Group: http://budurl.com/smaz More Info (archives, video, next event details): SocialMediaAZ.org
Gee, Thanks. Mike Corak mikec@offmadisonave.com 480.505.4553 @mikecorak linkedin.com/in/mikecorak Chris Sietsema chris@offmadisonave.com 480.505.4529 @sietsema linkedin.com/in/sietsema

Recommended

Final EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckFinal EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckMike Corak
 
Why Before How: Developing Successful Social Media Strategy and Synergistic I...
Why Before How: Developing Successful Social Media Strategy and Synergistic I...Why Before How: Developing Successful Social Media Strategy and Synergistic I...
Why Before How: Developing Successful Social Media Strategy and Synergistic I...DJ Waldow
 
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...Earthbound Media Group
 
Webinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentWebinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentEarthbound Media Group
 
Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingEarthbound Media Group
 
Social Media Intelligence: The Basics
Social Media Intelligence: The BasicsSocial Media Intelligence: The Basics
Social Media Intelligence: The BasicsJessica Thomas
 
Desiree Peterkin Bell
Desiree Peterkin BellDesiree Peterkin Bell
Desiree Peterkin BellSocialMediaPlus
 
Getting Strategic With Social Media: Approach, Integration and Measurement
Getting Strategic With Social Media: Approach, Integration and MeasurementGetting Strategic With Social Media: Approach, Integration and Measurement
Getting Strategic With Social Media: Approach, Integration and MeasurementJordan Viator Slabaugh
 

Recommended

Final EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckFinal EEC 2010 Social Media Workshop Deck
Final EEC 2010 Social Media Workshop DeckMike Corak
 
Why Before How: Developing Successful Social Media Strategy and Synergistic I...
Why Before How: Developing Successful Social Media Strategy and Synergistic I...Why Before How: Developing Successful Social Media Strategy and Synergistic I...
Why Before How: Developing Successful Social Media Strategy and Synergistic I...DJ Waldow
 
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...
EMG Webinar: Beyond the Demographic: Using Psychographic and Ethnographic Dat...Earthbound Media Group
 
Webinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentWebinar: Why Earned Media Overpowers Social Media in Student Recruitment
Webinar: Why Earned Media Overpowers Social Media in Student RecruitmentEarthbound Media Group
 
Social Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingSocial Media Intelligence - Listening, Engaging & Adapting
Social Media Intelligence - Listening, Engaging & AdaptingEarthbound Media Group
 
Social Media Intelligence: The Basics
Social Media Intelligence: The BasicsSocial Media Intelligence: The Basics
Social Media Intelligence: The BasicsJessica Thomas
 
Desiree Peterkin Bell
Desiree Peterkin BellDesiree Peterkin Bell
Desiree Peterkin BellSocialMediaPlus
 
Getting Strategic With Social Media: Approach, Integration and Measurement
Getting Strategic With Social Media: Approach, Integration and MeasurementGetting Strategic With Social Media: Approach, Integration and Measurement
Getting Strategic With Social Media: Approach, Integration and MeasurementJordan Viator Slabaugh
 
Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social MediaAmber Naslund
 
Social Media: Beyond Status Updates
Social Media: Beyond Status UpdatesSocial Media: Beyond Status Updates
Social Media: Beyond Status UpdatesFlint Group
 
Lindsay lebresco
Lindsay lebrescoLindsay lebresco
Lindsay lebrescoSocialMediaPlus
 
Social Media Intelligence
Social Media IntelligenceSocial Media Intelligence
Social Media IntelligenceDebbie King
 
Measuring the ROI of Social Media
Measuring the ROI of Social MediaMeasuring the ROI of Social Media
Measuring the ROI of Social MediaOgilvy Consulting
 
NTE Eye Recommend Social Media Presentation
NTE Eye Recommend Social Media Presentation NTE Eye Recommend Social Media Presentation
NTE Eye Recommend Social Media Presentation Justin Goodhew
 
Social Media for Dental Practices
Social Media for Dental PracticesSocial Media for Dental Practices
Social Media for Dental PracticesKathy Hennessy
 
Trend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement ReportTrend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement Reportdhimand
 
Social media metrics and measurement
Social media metrics and measurementSocial media metrics and measurement
Social media metrics and measurementThe Post Institute: Center for Life-Long Learning
 
Social Intelligence: Using Social Media for Business Intelligence
Social Intelligence: Using Social Media for Business IntelligenceSocial Intelligence: Using Social Media for Business Intelligence
Social Intelligence: Using Social Media for Business IntelligenceIDEA
 
Monitor, Measure, Evaluate and Evolve - Bulldog Reporter Webinar
Monitor, Measure, Evaluate and Evolve - Bulldog Reporter WebinarMonitor, Measure, Evaluate and Evolve - Bulldog Reporter Webinar
Monitor, Measure, Evaluate and Evolve - Bulldog Reporter WebinarAgility PR Solutions
 
Social Media Metrics & Analytics
Social Media Metrics & AnalyticsSocial Media Metrics & Analytics
Social Media Metrics & AnalyticsJessica Torres
 
Social Data for Politics, Issues Advocacy, and Community Affairs
Social Data for Politics, Issues Advocacy, and Community AffairsSocial Data for Politics, Issues Advocacy, and Community Affairs
Social Data for Politics, Issues Advocacy, and Community AffairsChris Treadaway
 
Social Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesSocial Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesJake Aull
 
Social Media Marketing for Insurance Agents (and what to do about it)
Social Media Marketing for Insurance Agents (and what to do about it)Social Media Marketing for Insurance Agents (and what to do about it)
Social Media Marketing for Insurance Agents (and what to do about it)Confluency Solutions
 
Social Networking For Success
Social Networking For SuccessSocial Networking For Success
Social Networking For SuccessSuzanne Henry
 
Social listening-insights-emetrics-presentation
Social listening-insights-emetrics-presentationSocial listening-insights-emetrics-presentation
Social listening-insights-emetrics-presentationPerformics
 
Does Engagement Equal Roi
Does Engagement Equal RoiDoes Engagement Equal Roi
Does Engagement Equal RoiMatt Moog
 
The Future of Distribution & Marketing
The Future of Distribution & MarketingThe Future of Distribution & Marketing
The Future of Distribution & MarketingClara Shih
 
Build your digital presence by focusing on the big 3
Build your digital presence by focusing on the big 3Build your digital presence by focusing on the big 3
Build your digital presence by focusing on the big 3frank barry
 
Online marketing plan ppt martin meister
Online marketing plan ppt martin meisterOnline marketing plan ppt martin meister
Online marketing plan ppt martin meisterMartin Meister
 
Social Media Marketing 2012-2013
Social Media Marketing 2012-2013Social Media Marketing 2012-2013
Social Media Marketing 2012-2013Marie Howell
 

More Related Content

What's hot

Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social MediaAmber Naslund
 
Social Media: Beyond Status Updates
Social Media: Beyond Status UpdatesSocial Media: Beyond Status Updates
Social Media: Beyond Status UpdatesFlint Group
 
Social Media Intelligence
Social Media IntelligenceSocial Media Intelligence
Social Media IntelligenceDebbie King
 
Measuring the ROI of Social Media
Measuring the ROI of Social MediaMeasuring the ROI of Social Media
Measuring the ROI of Social MediaOgilvy Consulting
 
NTE Eye Recommend Social Media Presentation
NTE Eye Recommend Social Media Presentation NTE Eye Recommend Social Media Presentation
NTE Eye Recommend Social Media Presentation Justin Goodhew
 
Social Media for Dental Practices
Social Media for Dental PracticesSocial Media for Dental Practices
Social Media for Dental PracticesKathy Hennessy
 
Trend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement ReportTrend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement Reportdhimand
 
Social Intelligence: Using Social Media for Business Intelligence
Social Intelligence: Using Social Media for Business IntelligenceSocial Intelligence: Using Social Media for Business Intelligence
Social Intelligence: Using Social Media for Business IntelligenceIDEA
 
Monitor, Measure, Evaluate and Evolve - Bulldog Reporter Webinar
Monitor, Measure, Evaluate and Evolve - Bulldog Reporter WebinarMonitor, Measure, Evaluate and Evolve - Bulldog Reporter Webinar
Monitor, Measure, Evaluate and Evolve - Bulldog Reporter WebinarAgility PR Solutions
 
Social Media Metrics & Analytics
Social Media Metrics & AnalyticsSocial Media Metrics & Analytics
Social Media Metrics & AnalyticsJessica Torres
 
Social Data for Politics, Issues Advocacy, and Community Affairs
Social Data for Politics, Issues Advocacy, and Community AffairsSocial Data for Politics, Issues Advocacy, and Community Affairs
Social Data for Politics, Issues Advocacy, and Community AffairsChris Treadaway
 
Social Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesSocial Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesJake Aull
 
Social Media Marketing for Insurance Agents (and what to do about it)
Social Media Marketing for Insurance Agents (and what to do about it)Social Media Marketing for Insurance Agents (and what to do about it)
Social Media Marketing for Insurance Agents (and what to do about it)Confluency Solutions
 
Social Networking For Success
Social Networking For SuccessSocial Networking For Success
Social Networking For SuccessSuzanne Henry
 
Social listening-insights-emetrics-presentation
Social listening-insights-emetrics-presentationSocial listening-insights-emetrics-presentation
Social listening-insights-emetrics-presentationPerformics
 
Does Engagement Equal Roi
Does Engagement Equal RoiDoes Engagement Equal Roi
Does Engagement Equal RoiMatt Moog
 
The Future of Distribution & Marketing
The Future of Distribution & MarketingThe Future of Distribution & Marketing
The Future of Distribution & MarketingClara Shih
 
Build your digital presence by focusing on the big 3
Build your digital presence by focusing on the big 3Build your digital presence by focusing on the big 3
Build your digital presence by focusing on the big 3frank barry
 

What's hot (20)

Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social Media
 
Social Media: Beyond Status Updates
Social Media: Beyond Status UpdatesSocial Media: Beyond Status Updates
Social Media: Beyond Status Updates
 
Lindsay lebresco
Lindsay lebrescoLindsay lebresco
Lindsay lebresco
 
Social Media Intelligence
Social Media IntelligenceSocial Media Intelligence
Social Media Intelligence
 
Measuring the ROI of Social Media
Measuring the ROI of Social MediaMeasuring the ROI of Social Media
Measuring the ROI of Social Media
 
NTE Eye Recommend Social Media Presentation
NTE Eye Recommend Social Media Presentation NTE Eye Recommend Social Media Presentation
NTE Eye Recommend Social Media Presentation
 
Social Media for Dental Practices
Social Media for Dental PracticesSocial Media for Dental Practices
Social Media for Dental Practices
 
Trend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement ReportTrend assessment - Rise of Social Influencers Engagement Report
Trend assessment - Rise of Social Influencers Engagement Report
 
Social media metrics and measurement
Social media metrics and measurementSocial media metrics and measurement
Social media metrics and measurement
 
Social Intelligence: Using Social Media for Business Intelligence
Social Intelligence: Using Social Media for Business IntelligenceSocial Intelligence: Using Social Media for Business Intelligence
Social Intelligence: Using Social Media for Business Intelligence
 
Monitor, Measure, Evaluate and Evolve - Bulldog Reporter Webinar
Monitor, Measure, Evaluate and Evolve - Bulldog Reporter WebinarMonitor, Measure, Evaluate and Evolve - Bulldog Reporter Webinar
Monitor, Measure, Evaluate and Evolve - Bulldog Reporter Webinar
 
Social Media Metrics & Analytics
Social Media Metrics & AnalyticsSocial Media Metrics & Analytics
Social Media Metrics & Analytics
 
Social Data for Politics, Issues Advocacy, and Community Affairs
Social Data for Politics, Issues Advocacy, and Community AffairsSocial Data for Politics, Issues Advocacy, and Community Affairs
Social Data for Politics, Issues Advocacy, and Community Affairs
 
Social Media Metrics (analytics) slides
Social Media Metrics (analytics) slidesSocial Media Metrics (analytics) slides
Social Media Metrics (analytics) slides
 
Social Media Marketing for Insurance Agents (and what to do about it)
Social Media Marketing for Insurance Agents (and what to do about it)Social Media Marketing for Insurance Agents (and what to do about it)
Social Media Marketing for Insurance Agents (and what to do about it)
 
Social Networking For Success
Social Networking For SuccessSocial Networking For Success
Social Networking For Success
 
Social listening-insights-emetrics-presentation
Social listening-insights-emetrics-presentationSocial listening-insights-emetrics-presentation
Social listening-insights-emetrics-presentation
 
Does Engagement Equal Roi
Does Engagement Equal RoiDoes Engagement Equal Roi
Does Engagement Equal Roi
 
The Future of Distribution & Marketing
The Future of Distribution & MarketingThe Future of Distribution & Marketing
The Future of Distribution & Marketing
 
Build your digital presence by focusing on the big 3
Build your digital presence by focusing on the big 3Build your digital presence by focusing on the big 3
Build your digital presence by focusing on the big 3
 

Viewers also liked

Online marketing plan ppt martin meister
Online marketing plan ppt martin meisterOnline marketing plan ppt martin meister
Online marketing plan ppt martin meisterMartin Meister
 
Social Media Marketing 2012-2013
Social Media Marketing 2012-2013Social Media Marketing 2012-2013
Social Media Marketing 2012-2013Marie Howell
 
Marketing Research - Perceptual Map
Marketing Research - Perceptual MapMarketing Research - Perceptual Map
Marketing Research - Perceptual MapMinha Hwang
 
Digital Marketing - Why use digital marketing.
Digital Marketing - Why use digital marketing.Digital Marketing - Why use digital marketing.
Digital Marketing - Why use digital marketing.Neil Andersonn
 
Socialmediamarketing ppt
Socialmediamarketing pptSocialmediamarketing ppt
Socialmediamarketing pptSean Joan
 
Digital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public RelationsDigital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public RelationsTopRank Marketing Agency
 
5 things that still surprise me about Digital Marketing today
5 things that still surprise me about Digital Marketing today5 things that still surprise me about Digital Marketing today
5 things that still surprise me about Digital Marketing todayDave Chaffey
 
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must ShiftSEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must ShiftRand Fishkin
 
How to Build SEO into Content Strategy
How to Build SEO into Content StrategyHow to Build SEO into Content Strategy
How to Build SEO into Content StrategyJonathon Colman
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101Dena Walker
 
How to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostHow to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostGuy Kawasaki
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing FailsRand Fishkin
 

Viewers also liked (15)

Online marketing plan ppt martin meister
Online marketing plan ppt martin meisterOnline marketing plan ppt martin meister
Online marketing plan ppt martin meister
 
Social Media Marketing 2012-2013
Social Media Marketing 2012-2013Social Media Marketing 2012-2013
Social Media Marketing 2012-2013
 
Marketing Research - Perceptual Map
Marketing Research - Perceptual MapMarketing Research - Perceptual Map
Marketing Research - Perceptual Map
 
Content marketing
Content marketingContent marketing
Content marketing
 
Digital Marketing - Why use digital marketing.
Digital Marketing - Why use digital marketing.Digital Marketing - Why use digital marketing.
Digital Marketing - Why use digital marketing.
 
Socialmediamarketing ppt
Socialmediamarketing pptSocialmediamarketing ppt
Socialmediamarketing ppt
 
Digital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public RelationsDigital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public Relations
 
5 things that still surprise me about Digital Marketing today
5 things that still surprise me about Digital Marketing today5 things that still surprise me about Digital Marketing today
5 things that still surprise me about Digital Marketing today
 
Build. Better. Content!
Build. Better. Content!Build. Better. Content!
Build. Better. Content!
 
Online Marketing PPT
Online Marketing PPTOnline Marketing PPT
Online Marketing PPT
 
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must ShiftSEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
 
How to Build SEO into Content Strategy
How to Build SEO into Content StrategyHow to Build SEO into Content Strategy
How to Build SEO into Content Strategy
 
Digital Marketing Strategy 101
Digital Marketing Strategy 101Digital Marketing Strategy 101
Digital Marketing Strategy 101
 
How to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media PostHow to Create the Perfect Social-Media Post
How to Create the Perfect Social-Media Post
 
Why Content Marketing Fails
Why Content Marketing FailsWhy Content Marketing Fails
Why Content Marketing Fails
 

Similar to Social Media Plan Anatomy SMAZ 8 20 09 Pdf

Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business PresentationSpyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business PresentationJason Douglas
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketingtheonlyelina
 
Social Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONESocial Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONEbethjbates
 
NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309Sarah Hofstetter
 
Social Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comSocial Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comTopRank Marketing Agency
 
Why Monitoring Your Online Brand is Essential for Business - Dean Westervelt
Why Monitoring Your Online Brand is Essential for Business - Dean WesterveltWhy Monitoring Your Online Brand is Essential for Business - Dean Westervelt
Why Monitoring Your Online Brand is Essential for Business - Dean WesterveltOnline Marketing Summit
 
Expanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherExpanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
 
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social MediaSpredfast
 
Reality Digital Digiday Social
Reality Digital Digiday SocialReality Digital Digiday Social
Reality Digital Digiday SocialDM2EVENTS
 
Pillars of Social Media
Pillars of Social MediaPillars of Social Media
Pillars of Social MediaRobin Low
 
How to create and run a social media program by Serena Ehrlich for Gravity Su...
How to create and run a social media program by Serena Ehrlich for Gravity Su...How to create and run a social media program by Serena Ehrlich for Gravity Su...
How to create and run a social media program by Serena Ehrlich for Gravity Su...Serena Ehrlich
 
Peak Performance Social Media Presentation L Trank Final Mtns
Peak Performance Social Media Presentation L Trank Final MtnsPeak Performance Social Media Presentation L Trank Final Mtns
Peak Performance Social Media Presentation L Trank Final MtnsLisa Trank
 
Mastering Social Media PRSA WDC
Mastering Social Media PRSA WDCMastering Social Media PRSA WDC
Mastering Social Media PRSA WDCSally Falkow
 
Strategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStrategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStephen Nold
 
Social Media for Lead Generation
Social Media for Lead GenerationSocial Media for Lead Generation
Social Media for Lead GenerationChris Sietsema
 
AMCi 2010 Social Media Workshop
AMCi 2010 Social Media WorkshopAMCi 2010 Social Media Workshop
AMCi 2010 Social Media WorkshopSteve Drake
 

Similar to Social Media Plan Anatomy SMAZ 8 20 09 Pdf (20)

Spyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business PresentationSpyder Trap Social Media For Business Presentation
Spyder Trap Social Media For Business Presentation
 
Global Gateway Social Media Marketing
Global Gateway Social Media MarketingGlobal Gateway Social Media Marketing
Global Gateway Social Media Marketing
 
Develop a Social Media SEO Strategy
Develop a Social Media SEO StrategyDevelop a Social Media SEO Strategy
Develop a Social Media SEO Strategy
 
Social Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONESocial Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONE
 
NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309NY Women in Communications Digital Salon 102309
NY Women in Communications Digital Salon 102309
 
Social Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.comSocial Media Marketing Roadmap - TopRankMarketing.com
Social Media Marketing Roadmap - TopRankMarketing.com
 
Measuring Social Media
Measuring Social MediaMeasuring Social Media
Measuring Social Media
 
Why Monitoring Your Online Brand is Essential for Business - Dean Westervelt
Why Monitoring Your Online Brand is Essential for Business - Dean WesterveltWhy Monitoring Your Online Brand is Essential for Business - Dean Westervelt
Why Monitoring Your Online Brand is Essential for Business - Dean Westervelt
 
Expanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherExpanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive Together
 
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
2010 TASSCC CONFERENCE: Good, Bad Ugly: Truth About Social Media
 
Social Media ROI
Social Media ROISocial Media ROI
Social Media ROI
 
Non Profits3
Non Profits3Non Profits3
Non Profits3
 
Reality Digital Digiday Social
Reality Digital Digiday SocialReality Digital Digiday Social
Reality Digital Digiday Social
 
Pillars of Social Media
Pillars of Social MediaPillars of Social Media
Pillars of Social Media
 
How to create and run a social media program by Serena Ehrlich for Gravity Su...
How to create and run a social media program by Serena Ehrlich for Gravity Su...How to create and run a social media program by Serena Ehrlich for Gravity Su...
How to create and run a social media program by Serena Ehrlich for Gravity Su...
 
Peak Performance Social Media Presentation L Trank Final Mtns
Peak Performance Social Media Presentation L Trank Final MtnsPeak Performance Social Media Presentation L Trank Final Mtns
Peak Performance Social Media Presentation L Trank Final Mtns
 
Mastering Social Media PRSA WDC
Mastering Social Media PRSA WDCMastering Social Media PRSA WDC
Mastering Social Media PRSA WDC
 
Strategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and LoyaltyStrategies for Stimulating Traffic and Loyalty
Strategies for Stimulating Traffic and Loyalty
 
Social Media for Lead Generation
Social Media for Lead GenerationSocial Media for Lead Generation
Social Media for Lead Generation
 
AMCi 2010 Social Media Workshop
AMCi 2010 Social Media WorkshopAMCi 2010 Social Media Workshop
AMCi 2010 Social Media Workshop
 

More from Mike Corak

Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City...
Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City...Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City...
Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City...Mike Corak
 
TMSA - Modern SEO - DAC - Mike Corak - October 2018 - Chicago
TMSA - Modern SEO - DAC - Mike Corak - October 2018 - ChicagoTMSA - Modern SEO - DAC - Mike Corak - October 2018 - Chicago
TMSA - Modern SEO - DAC - Mike Corak - October 2018 - ChicagoMike Corak
 
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017Mike Corak
 
Local Digital Marketing 2.0
Local Digital Marketing 2.0Local Digital Marketing 2.0
Local Digital Marketing 2.0Mike Corak
 
Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - March
Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - MarchRed Hot Digital Marketing Trends of 2016 - Cincinnati AMA - March
Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - MarchMike Corak
 
What's that smell? Your Content R.O.T! Ethology Content Marketing Webinar
What's that smell? Your Content R.O.T! Ethology Content Marketing WebinarWhat's that smell? Your Content R.O.T! Ethology Content Marketing Webinar
What's that smell? Your Content R.O.T! Ethology Content Marketing WebinarMike Corak
 
Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - f
Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - fTop 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - f
Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - fMike Corak
 
Modern SEO - It Takes a Village - Ethology
Modern SEO - It Takes a Village - EthologyModern SEO - It Takes a Village - Ethology
Modern SEO - It Takes a Village - EthologyMike Corak
 
The Top 8 Digital Trends for 2015 - Digiday Digital Love 15
The Top 8 Digital Trends for 2015 - Digiday Digital Love 15The Top 8 Digital Trends for 2015 - Digiday Digital Love 15
The Top 8 Digital Trends for 2015 - Digiday Digital Love 15Mike Corak
 
Gut Checking Your 2015 Integrated Digital Marketing Plan
Gut Checking Your 2015 Integrated Digital Marketing PlanGut Checking Your 2015 Integrated Digital Marketing Plan
Gut Checking Your 2015 Integrated Digital Marketing PlanMike Corak
 
Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015Mike Corak
 
11 Content Marketing Planning Tips for 2015
11 Content Marketing Planning Tips for 201511 Content Marketing Planning Tips for 2015
11 Content Marketing Planning Tips for 2015Mike Corak
 
Themes Not Keywords - Fusionmex - Content Marketing Conference 2014
Themes Not Keywords - Fusionmex - Content Marketing Conference 2014Themes Not Keywords - Fusionmex - Content Marketing Conference 2014
Themes Not Keywords - Fusionmex - Content Marketing Conference 2014Mike Corak
 
Modern SEO: Integrating Programs for Success - A Farmers Insurance Case Study
Modern SEO: Integrating Programs for Success - A Farmers Insurance Case StudyModern SEO: Integrating Programs for Success - A Farmers Insurance Case Study
Modern SEO: Integrating Programs for Success - A Farmers Insurance Case StudyMike Corak
 
Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...
Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...
Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...Mike Corak
 
Visualizing Visual Content - Digital Summit Phoenix 2014
Visualizing Visual Content - Digital Summit Phoenix 2014Visualizing Visual Content - Digital Summit Phoenix 2014
Visualizing Visual Content - Digital Summit Phoenix 2014Mike Corak
 
Advanced Email Session - WACVB Tech Summit 2014 - Travel and Hospitality
Advanced Email Session - WACVB Tech Summit 2014 - Travel and HospitalityAdvanced Email Session - WACVB Tech Summit 2014 - Travel and Hospitality
Advanced Email Session - WACVB Tech Summit 2014 - Travel and HospitalityMike Corak
 
Local Ain't Just A Listing Anymore: Local Search Evolution
Local Ain't Just A Listing Anymore: Local Search EvolutionLocal Ain't Just A Listing Anymore: Local Search Evolution
Local Ain't Just A Listing Anymore: Local Search EvolutionMike Corak
 
How to Get Your Content Marketing Up and Running - SearchFest - SEMPDX
How to Get Your Content Marketing Up and Running - SearchFest - SEMPDXHow to Get Your Content Marketing Up and Running - SearchFest - SEMPDX
How to Get Your Content Marketing Up and Running - SearchFest - SEMPDXMike Corak
 
Top 8 Social Media Trends for 2014
Top 8 Social Media Trends for 2014Top 8 Social Media Trends for 2014
Top 8 Social Media Trends for 2014Mike Corak
 

More from Mike Corak (20)

Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City...
Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City...Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City...
Local Digital Marketing - More Than a Pin - Digital Summit 2018 - Kansas City...
 
TMSA - Modern SEO - DAC - Mike Corak - October 2018 - Chicago
TMSA - Modern SEO - DAC - Mike Corak - October 2018 - ChicagoTMSA - Modern SEO - DAC - Mike Corak - October 2018 - Chicago
TMSA - Modern SEO - DAC - Mike Corak - October 2018 - Chicago
 
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017
Local Digital Marketing - More Than A Pin - AMA Cincinnati - October 2017
 
Local Digital Marketing 2.0
Local Digital Marketing 2.0Local Digital Marketing 2.0
Local Digital Marketing 2.0
 
Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - March
Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - MarchRed Hot Digital Marketing Trends of 2016 - Cincinnati AMA - March
Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - March
 
What's that smell? Your Content R.O.T! Ethology Content Marketing Webinar
What's that smell? Your Content R.O.T! Ethology Content Marketing WebinarWhat's that smell? Your Content R.O.T! Ethology Content Marketing Webinar
What's that smell? Your Content R.O.T! Ethology Content Marketing Webinar
 
Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - f
Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - fTop 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - f
Top 8 Digital Marketing Trends of 2015 - SEMpdx - April 2015 - f
 
Modern SEO - It Takes a Village - Ethology
Modern SEO - It Takes a Village - EthologyModern SEO - It Takes a Village - Ethology
Modern SEO - It Takes a Village - Ethology
 
The Top 8 Digital Trends for 2015 - Digiday Digital Love 15
The Top 8 Digital Trends for 2015 - Digiday Digital Love 15The Top 8 Digital Trends for 2015 - Digiday Digital Love 15
The Top 8 Digital Trends for 2015 - Digiday Digital Love 15
 
Gut Checking Your 2015 Integrated Digital Marketing Plan
Gut Checking Your 2015 Integrated Digital Marketing PlanGut Checking Your 2015 Integrated Digital Marketing Plan
Gut Checking Your 2015 Integrated Digital Marketing Plan
 
Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015Top 8 Trends in Social Media for 2015
Top 8 Trends in Social Media for 2015
 
11 Content Marketing Planning Tips for 2015
11 Content Marketing Planning Tips for 201511 Content Marketing Planning Tips for 2015
11 Content Marketing Planning Tips for 2015
 
Themes Not Keywords - Fusionmex - Content Marketing Conference 2014
Themes Not Keywords - Fusionmex - Content Marketing Conference 2014Themes Not Keywords - Fusionmex - Content Marketing Conference 2014
Themes Not Keywords - Fusionmex - Content Marketing Conference 2014
 
Modern SEO: Integrating Programs for Success - A Farmers Insurance Case Study
Modern SEO: Integrating Programs for Success - A Farmers Insurance Case StudyModern SEO: Integrating Programs for Success - A Farmers Insurance Case Study
Modern SEO: Integrating Programs for Success - A Farmers Insurance Case Study
 
Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...
Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...
Digital Marketing Program Evaluation, Maturation and Evolution - A Digital Ma...
 
Visualizing Visual Content - Digital Summit Phoenix 2014
Visualizing Visual Content - Digital Summit Phoenix 2014Visualizing Visual Content - Digital Summit Phoenix 2014
Visualizing Visual Content - Digital Summit Phoenix 2014
 
Advanced Email Session - WACVB Tech Summit 2014 - Travel and Hospitality
Advanced Email Session - WACVB Tech Summit 2014 - Travel and HospitalityAdvanced Email Session - WACVB Tech Summit 2014 - Travel and Hospitality
Advanced Email Session - WACVB Tech Summit 2014 - Travel and Hospitality
 
Local Ain't Just A Listing Anymore: Local Search Evolution
Local Ain't Just A Listing Anymore: Local Search EvolutionLocal Ain't Just A Listing Anymore: Local Search Evolution
Local Ain't Just A Listing Anymore: Local Search Evolution
 
How to Get Your Content Marketing Up and Running - SearchFest - SEMPDX
How to Get Your Content Marketing Up and Running - SearchFest - SEMPDXHow to Get Your Content Marketing Up and Running - SearchFest - SEMPDX
How to Get Your Content Marketing Up and Running - SearchFest - SEMPDX
 
Top 8 Social Media Trends for 2014
Top 8 Social Media Trends for 2014Top 8 Social Media Trends for 2014
Top 8 Social Media Trends for 2014
 

Recently uploaded

IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024Matteo Carbone
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportMintel Group
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncrdollysharma2066
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africaictsugar
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Anamaria Contreras
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfKhaled Al Awadi
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxMarkAnthonyAurellano
 

Recently uploaded (20)

IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024IoT Insurance Observatory: summary 2024
IoT Insurance Observatory: summary 2024
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
India Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample ReportIndia Consumer 2024 Redacted Sample Report
India Consumer 2024 Redacted Sample Report
 
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / NcrCall Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
Call Girls in DELHI Cantt, ( Call Me )-8377877756-Female Escort- In Delhi / Ncr
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Kenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby AfricaKenya’s Coconut Value Chain by Gatsby Africa
Kenya’s Coconut Value Chain by Gatsby Africa
 
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.Traction part 2 - EOS Model JAX Bridges.
Traction part 2 - EOS Model JAX Bridges.
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdfNewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptxContemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
 

Social Media Plan Anatomy SMAZ 8 20 09 Pdf

  • 1. The Anatomy of a Social Media Plan Presented by: Mike Corak & Chris Sietsema 8.20.09
  • 2. Quick Intro Mike Corak Chris Sietsema not to scale
  • 3. Don’t Forget Twitter Hashtag: #SMAZ LinkedIn Group: http://budurl.com/smaz More Info (archives, video, next event details): SocialMediaAZ.org
  • 4. Planning Starts with Homework Listening Competitive Analysis
  • 5. Planning Starts with Homework John Q. Customer
  • 6. Objectives Aligned with Business Objectives Consider Campaign Type Community Relations/ Customer Service Influencer/ Media Relations & Engagement General Awareness, Event Promotion, ROI
  • 7. Your Message Consistency with Brand / Other Mediums A Reflection of Audience Interests Opportunity Unveiled by Listening Source: VikaValter
  • 8. Becoming Familiar with Tactics What is Feasible with Each? Selecting the Right Tool Align Tactics with Objectives
  • 9. Connecting the Dots S T R A T E G Y Sample Objectives Grow Awareness Customer Service Engage New Audiences
  • 10. Connecting the Dots Encourage Interaction, Activity, Play Creative Engagement Your Message, Your Way : Your Social Thumbprint
  • 11. Measurement Pure Numbers Followers / Fans Engagement Web Analytics Site Traffic Sales / Leads Sentiment Positive Negative Neutral Source: Nick Sayers
  • 12. Resources Common Fallacy: Social Media is Cheap Time ≠ Money Enough Time from the Right People Future Resourcing? CEO, CFO, CTO, CMO … CSMO? Source: practiction^r
  • 13. Review of Plan Anatomy With Planning: Source: puliarf
  • 14. Review of Plan Anatomy Without Planning (let’s be honest): Source: NMSA.org.au
  • 15. Review of Plan Anatomy Research Messaging Tactics Measurement Strategies Objectives Resources
  • 16. Key Elements Active & Ongoing Listening Flexibility: Count on Change Relationships Over Revenue Not a Game of Follow the Leader Rather You Are Building the Playground
  • 17. Questions? Twitter Hashtag: #SMAZ LinkedIn Group: http://budurl.com/smaz More Info (archives, video, next event details): SocialMediaAZ.org
  • 18. Gee, Thanks. Mike Corak mikec@offmadisonave.com 480.505.4553 @mikecorak linkedin.com/in/mikecorak Chris Sietsema chris@offmadisonave.com 480.505.4529 @sietsema linkedin.com/in/sietsema