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Mcnair stephanie-Case Study Analysis
- 1. Stephanie McNair – July 21, 2013 Case Study Analysis
- 5. Dell - SWOT ANALYSIS Primary factors Strengths •Strong brand •Customer Focused •Lower prices •Custom computers •World-wide Brand Recognition Opportunities •Establish business relationships with educational sector •Create Propriety technology (something different to set Dell apart) •Offer new products to the mix •Enhance the online buying experience Weaknesses •No retailers to carry their products •Customization delays. •Takes longer to receive your computer, as oppose to purchasing a off the shelf model •No relationships with the Educational sector •Buyers can’t demo the product before purchase •No inventory Threats •Major brands are competing •Desktop computer industry is slowing down •Price wars among competitors •Purchasing from numerous suppliers in other countries, can cause issues with the exchange rate. S W O T
- 6. A D Advantage • The HP Brand is a well known brand. • HP serves more than 1 billion customers in more than 170 countries on six continents. Advantage Multi-vendor seller of, personal computers, printers, support and maintenance . Advantage Portfolio of cloud services. Just won a major contract. Disadvantage Product pipeline has suffered due to reduction in R & D Disadvantage •Growth of the PC Market is slowing. Disadvantage •Uable to compete in the table market, due to late entry into the android table market. Competitor ANALYSIS
- 7. A D Advantage • Brand name • Fourth largest PC Manufacturer Advantage • Competitive strategy is to be the low-cost provider of computers • Will refocus its PC Brand on the small and medium enterprise market Advantage • Selling PC directly to the consumer online • Acer is a major OEM supplier to larger vendors like IBM • Cloud Storage solutions Disadvantage • Acer’s reputation as a cheap computer maker . Disadvantage • Acer’s brand no longer in the traditional retail channels Disadvantage • Unable to compete in the table market Competitor ANALYSIS
- 8. A D Advantage Lenovo specializes in consumer PCs and low-cost manufacturing. •IBM is well known brand worldwide and can focus on businesses end Advantage •Lenovo labor costs are a rock-bottom at $3 per desktop PC, which is among the lowest anywhere Advantage •Lenovo smartphone has a strong pricing stragety ans sales channel in China Disadvantage Cultural differences Beijing China and USA. The merger of two different companies will have business decision issues Disadvantage . The possible buyout of Rim and the different operating platforms- Could take longer to see a profit Disadvantage The increase in the table shrinks the demand on PC •. Competitor ANALYSIS
- 9. KP Key Partners Component suppliers Software suppliers Product Shipper (FEDEX, UPS) Business Model Canvas KA Key Activities Marketing Computer assembly Web content/design Customer service support Order processing VP Value Proposition Customer Engagement Excellent customer support which was 24/7 and included: (Virtual helpdesk, User guides, troubleshooting guides) Customized computers from the customers requirements CR Customer Relationships Self-Service upgrades, Customer interaction and education on their products. CS Customer Segments Consumers Businesses KR Key Resources Computer component suppliers Software (ecommerce) Web developer CH Channels Website catalogs Sales offices C$ Cost Structure Employees Marketing Components Sales Representatives R$ Revenue Streams Sales from website Business Sales Extended Warranties Extended support subscription
- 10. Alternative Business Model Retailers Consumer/ Businesses Academia End User Sales force Wholesalers Inventory Direct Channel Catalog Website
- 11. References Kraemer, K. L., Dedrick, J., & Yamashiro, S. (2000). Refining and Extending the Business Model With Information Technology: Dell Computer Corporation. Information Society, 16(1), 5-21. doi:10.1080/019722400128293 Refining and extending the business model: with Information technology: Dell Computer Corporation Dell's Competitive Advantage http://cloisters.hubpages.com/hub/Dells-Competitive-Advantage how-hewlett-packard-and-dell-destroyed-their-pc-advantage-piece-by-piece. http://www.forbes.com/sites/panosmourdoukoutas/2013/04/14/how-hewlett-packard-and- dell-destroyed-their-pc-advantage-piece-by-piece/
- 12. References http://www.biography.com/people/michael-dell-9542199 http://www.businessweek.com/stories/2005-05-08/lenovo-and-ibm-east-meets-west-big-time http://www.lenovo.com/lenovo/us/en/commitment_to_the_customer.html http://techcrunch.com/2011/12/27/acer-does-not-get-it/ http://www.taipeitimes.com/News/biz/archives/2011/07/25/2003509045 References James, G. (2000). Can't Get No Respect. MC: Technology Marketing Intelligence, 20(11), 38. References Gonela, S. K. (2009). Acer vs. Lenovo: Asian Brands' Global Ambitions. ICFAI Journal Of Brand Management, 6(2), 54-65. http://topics.nytimes.com/top/news/business/companies/hewlett_packard_corporation/index.html Saran, C., & Ashford, W. (2011). HP aims to be leader of the pack but will new strategy reach the cloud?. Computer Weekly, (12), 8.