Why be social?

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Presentation to the Ames Chamber of Commerce. May 20, 2010. Scott McLeod, J.D., Ph.D., CASTLE, Iowa State University, www.dangerouslyirrelevant.org.

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Why be social? Getting your businessnoticed in anattention economy

The more you control, the less you’ll be trusted (and vice versa)

When there are a billion information streams, to whom do you turn?

No amount of marketing will make up for a bad product

THANK YOU! dangerouslyirrelevant.org/ameschamber

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