1. As a leading brand of technological
advancement, it is strongly suggested
that Apple Inc. develops an online
advertising campaign using internet
marketing.

2.  Online advertising is most
powerful and cost-effective
tool to drive web traffic.
 Online advertising provides
maximum exposure to
company
 Offers immediate publishing
of content
 Not limited by place or time
 Online advertising can be
targeted based on a user’s
behavior.

3.  Appleshould use Internet marketing
campaigns through Google AdWords
to make current consumers and
possible future consumers aware of
products available from Apple.
 New products can generate even
more hype if there are more people
aware of the new products and
anticipating the arrival.
 Apple can use the already
supercharged internet conversations
to boost new product anticipation.

4.  Search engine marketing is the
most measurable type of online
marketing.
 Google AdWords is user friendly
internet marketing available.
 AdWords allows precise tracking
of the effectiveness of each search
phrase in your campaign.
 It is easy to determine what the
most frequently searched phrases

5.  Mobile marketing letscustomers view product
reviews, receive coupons and
promotions, and talk to sales
representatives.
 Apple will begin a mobile marketing
campaign for products and services and
increase anticipation of new products.
 Mobile is a relatively new, Apple Inc has a
chance to harnesses the power of mobile
advertisingin a new and powerful way.
 Apple should send mobile marketing to
current customers about new products being
released into apple’s mobile line.
 Apple can offer incentives for current
customers to upgrade their apple phones by
using their phones.

6.  Apple Inc has been criticized fro being
antisocial (media)
 Apple currently hosts no blog, Twitter
handle, Apple-branded Facebook
page, Google+ hangout or shareable
YouTube videos on its website.
 Apple.com features current
products, services, and accessories.
The site is user friendly and is
attractive to potential customers.
 Apple.comoffer tutorials and
interactive customer care features.
 Apple can expand their relationship
with customers by utilizing a social
media campaign.

7.  Apple should make official social media pages
so that their products are visible to more
consumers.
 Constant steaming of apple news and reviews.
In addition to an RSS feed, Apple Inc. should
have a public question and answer page.
 Apple has an opportunity to gain more from
engaging its social channels, and by embedding
social sharing more deeply into its products.
Doing so will make it easier for customers to
share content, stay informed and get support.

8.  Targeting Options for Apple
Computers:
 Students who are purchasing their
first notebooks.
 Consumers who are looking for the
latest and greatest technology.
 Current Apple consumers looking
for an upgrade.

9.  We will be focusing on
advertising to consumers
in the United States.
 We predict a budget of
$80,000 is needed
monthly to start a mobile
marketing campaign, a
social media
campaign, and a internet
marketing strategy.

10.  Google AdWords has tools to
help you keep track of your
campaign’s success.
 Google Analytics allows
AdWords users to see the
status of their campaign and
offers easy to read graphs and
carts.
 Sales numbers
 Provide surveys or gather
coupon information to track
promotions