Input presentation for workshop on ict4ag in egk 2014, addis ababa

1. Workshop @ EGK 2014, Addis Ababa
Jörn Schultz, icebauhaus e.V.
Eskinder Mamo, AhadooTec
“tools of knowledge application”

2. Research Study for GIZ in four selected countries, October 2014
Jörn Schultz & Tiemo Ehmke, icebauhaus e.V.
ict4ag challenges & opportunities on a global scale

3. Introduction: ict4ag
Tech4Dev
ict4dev
ict4ag
eAgriculture
mAgriculture
mAgri
m-­‐ARD
apps

4. ict4ag Technologies
•
radio
&
TV
broadcast
•
Telephone
(voice,
including
Interac@ve
Voice
Recording
/
IVR)
and
•
Smartphone
&
tablet
apps,
websites
&
other
database-­‐driven
web
services
•
Hardware
devices
•
Remote
sensing
•
Smartcards,
Barcodes,
Radio
Frequency
Iden@fica@on
(RFID)
tags
•
Robo@cs
(“farmbots”
or
“agribots”)
•
Community
IT
centers,
LED
informa@on
displays
and
interac@ve
terminals
Introduction: ict4ag

5. Farming Cycle
• Pre-cultivation: Crop selection, land selection, calendar definition,
access to credit
• Crop cultivation and harvesting: Land preparation and sowing, input
management, water management and fertilization, pest
management
• Post-harvest: marketing, transportation, packaging, food processing
Introduction: ict4ag

6. Target User Groups
•
Producers:
Farming
families,
communi@es,
coopera@ves
and
farmer
associa@ons
•
Produce
byers,
food
processing
plants,
transporters
and
input
suppliers
•
Providers
of
financial
services,
such
as
micro-­‐lenders
and
agricultural
micro-­‐insurers
•
Governments,
rural
development
organiza@ons,
agriculture
extension
workers
and
•
Consumers
of
agricultural
products
Introduction: ict4ag

7. Common Application Areas
• Information management: Digitization of data and access to data
• Personalized / localized diagnosis & recommendations
• Product traceability
• Access to market
• Access to finance & crop insurance
Introduction: ict4ag

8. Main Global Players & Networks
Introduction: ict4ag
UN: FAO, UNDESA, UNECA, IFAD, Unicef
Technical Centre for Agricultural
and Rural Cooperation
mAgri Challenge Fund
mFarmer Initiative Fund
Mobile Innovation Program
Agribusiness Innovation Program
Bill
&
Melinda
Gates
Founda@on,
William
and
Flora
HewleY
Founda@on,
USAID,
OXFAM
mobile
network
operators:
Vodafone,
Orange
or
Telefónica,
etc.

9. ! Senegal! Ethiopia! Indonesia! Germany!
Population!size! 14!million! 92!million! 247!million! 83!million!
GDP!(USD,!
2013)1!
15!billion! 46!billion! 0,9!trillion! 3,6!trillion!
Annual!GDP!
growth!(2013)!
4.0!%! 10.4!%! 5.8!%! 0.4!%!
Employed!in!
agriculture!
60!%! 80!%! 35!%!! 2!%!
Agriculture,!
value!added!%!
of!GDP!(2012)2!
17!%! 49!%! 15!%! 1!%!
Mobile!
penetration!
rate!(20133)!
93!%! 27!%!! 122!%! 119!%!
literacy!rate!
(%!of!adults)!
50!%! 39!%!! 93!%! 99!%!
!
Country Research

10. • Well developed IT-Sector
• Lately, increased amount of IT-Startups,
also in Agri-Sector
• Competent developers, good
Universities
• Portal to Francophone Africa
• Fisheries, fruit & vegetables, peanuts,
sugarcane
Senegal

11. Indonesia
• IT Infrastructure: Strong compared to
Africa, but weak compared to Asia
• Agriculture sector strongly fragmented
(13.000 islands)
• Multitude of comprehensive ict4ag
projects
• Palm-oil, cocoa, rubber, coffee

12. Germany
• Strong IT infrastructure, IT- & Agriculture
Expertise,
• Decreasing amount of farms &
employees
• Focus: Smart & Precision Farming
• Industrial Agriculture, organic farming,
“transparent production”, Agribusiness

13. • Weak IT-Infrastructure, lacking developer
competencies
• Weak private sector, few startups, few
international corporations
• Strong gov‘t focus on Agriculture, good
national coordination (extention system)
• Coffee, Teff, Wheat, Sesame, Livestock
Ethiopia
• ECX
• 8082 Agricultural Information Hotline
• Ethiopian Livestock Market Info System
• Coffee Initiative
• GebeyaLink
• CommonSense

14. • Increasing interest, large amount of projects
• Especially challenging target-group
• Many research and startup pilots are discontinued beyond
beta-phase
• Main reasons for failure:
• Not based on actual needs & characteristics of the
intended target group or the context of usage
• Too high-tech, too technology-centered
• Lacking realistic concept for revenue
• Difficulty to raise start-up/seed capital
• “re-inventing the wheel”
Main Conclusions

15. Potential Topics
T1: User Centered Design & Open Innovation Methodologies
T2: Open-Source, Open-Data, Low-Tech & Best Practice
T3: Locally developed / adapted Revenue- & Business-Concepts
T4: (Experimental) Farming Hardware-Hacking
Main Conclusions

16. Practical Exercise
1. Collect
Challenges
2. Explore
selected
challenges
3. Drab
Solu@ons

17. Practical Exercise
• Challenge: Formulate as a sentence exactly what the actual
challenge to solve is?
• Detail scenario:
• Which geographic region?
• Agricultural subsector / value chain activity, etc?
• Stakeholders:
• Immediately concerned stakeholders?
• Other potentially related stakeholders / organizations?
• Effects & influencing factors:
• What are current negative effects of the challenge?
• What could be positive (intended or not) effects of a
solution?
• Which factors impede a solution? Why does the
challenge currently remain?
• Related existing scientific knowledge or experiences?

18. Practical Exercise
à Group 1: Ideate solutions without ICT
à Group 2: Ideate solutions including ICT
TITLE:TWEET:CONCRETE
Title:
Remarkable/catchy
@tle
for
the
solu@on(s)
Tweet:
Short
descrip@on
of
the
solu@on
in
max
140
characters
Concrete:
• Issue(s)
/challenge(s)
• Target
group
/
stakeholders
• Proposed
solu@on(s)