Lech In Reims 2007 (FROM 2002)

3. Milestones in History of LECH - sporting achievements

8. Lech Management Board As Founder and Leader of VC Initial Statements of VC We All Play in One Team Lech is Our Pride and Our Common Goal Is to Make Our Lech Family No.1 Mission Statement of VC claim: „ We Want to Be Better ”

9. Value Constellation Subjects of Lech Poznań VC KKS Lech Poznan Sport Assoc . KKS Lech Poznan SSA Support . Club - Folks at Lech Lech Business Club Authorities in National Gov. Authorities in Local Gov . (City & Regional) Firms providing supporting or complementary services Supporters & Spectators Media Strategic Sponsors

11. Educat e Entertain Involve Reward Organize Treat as capital Segment Change attitu d e

15. It works! Average audience on Polish stadiums * * First Division stadiums were considered. Lech Poznań was not included into average of the Polish Stadiums

16. It works! Att e ndance vs. league position 20000 15000 18000 9000 9000 12000 7000 17000 12000 18000 20000 18000 21000 18000 14000 11 11 13 11 12 10 9 9 12 15 10 11 9 11 5000 7000 9000 11000 13000 15000 17000 19000 21000 23000 1 3 5 7 8 10 12 14 17 19 21 24 26 28 30 Audience 1 3 5 7 9 11 13 15 Place in table before the match 11

17. Thank You ! WE WANT TO BE BETTER