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My market edit
- 1. National Bank Case Competition – Team 70
- 2. 1 1.Overview 2.Market Analysis 3.Internal Analysis 4.Recommendations 5.Implementation 6.Contingencies Agenda Market Analysis Overview Nunavut ArcelorMittal Reommendation Contingencies Valuations National Bank Case Competition
- 3. 1 Nunavut Bids •Original: $0.80 •Current: $1.35 •Incentive: 2% Royalties ArcelorMittal Bids •Original: $1.10 •Current $1.25 • Purchase warrants $0.10 Recommendation for Nunvaut Overview Nunavut ArcelorMittal Recommendation Contingencies Valuations National Bank Case Competition Overview Market Analysis
- 4. 1 Market Analysis Overview Market Analysis ArcelorMittal Recommendation Contingencies Valuations Iron Market: Forecast: Demand > Supply until at least 2015 Demand Risk: Iron Ore tied to economy Demand Risk: ArcelorMittal is world’s biggest steel producer Political Risk: China is world’s biggest importer of iron ore Nunavut Disadvantage: Iron Ore is sold in long-term contracts National Bank CaseCompetition Nunavut
- 5. 1 Nunavut Market Analysis Overview Nunavut ArcelorMittal Recommendation Contingencies Valuations National Bank Case Competition
- 6. 1 ArcelorMittal Market Analysis Overview Nunavut ArcelorMittal Recommendation Contingencies Valuations National Bank Case Competition
- 7. 1 Valuations Market Analysis Overview Nunavut ArcelorMittal Recommendation Contingencies Valuations National Bank Case Competition
- 8. 1 Recommendations Market Analysis Overview Nunavut ArcelorMittal Recommendation Contingencies Valuations National Bank Case Competition
Hinweis der Redaktion
- Forecast: Demand > Supply until at least 2015 Implication: Now is the time to capitalize and realize gains (driving option) Demand Risk: Iron Ore tied to economy Explanation: Iron Ore is tied highly to steel which is tied highly to construction which is tied highly to economy. Economy is in bad place. If this continues…. Demand Risk: ArcelorMittal is world’s biggest steel producer Explanation: Bidding war may put us on their bad side. However, they only represent 10% which leaves large portion… Political Risk: China is world’s biggest importer of iron ore Explanation: At 60%, China’s demand for iron ore greatly impact the demand and price. China has all the power here. What if trade is blocked between Canada and China…tariffs increased? What if China’s economic progress slows? Nunavut Disadvatange: Iron Ore is sold in long-term contracts Explanation: ArcelorMittal doesn’t need to secure these contracts as they produce the steel themselves so they have an advantage if winning bidding war making them more likely to bid higher.
- Product: year round, all weather, high utility and functionality Price: $110 000 Place: Canadian dealership networks Promotion: campaign via different mediums- ALSO talk about the cool car race thingy For wealthy middle-aged men, Porsche is a luxury sports car that provides high year-round performance and status, while providing high customer care and service.
- We ’re “Piggybacking” the success of our winter promotions off of the launch of this promotion which is a huge risk. Secondly if we fail to shift our customer perception we could risk diluting the brand. And the last major risk we considered is if there is less reception to converting their porsches to winter equipment than initially expected then we cannot cover the marketing costs inccured. So our suggested contingency plan is to go to Porsche headquarters and ask for a budget increase so we can approach a different strategy in marketing. If these strategies don ’t work then we suggest to revert to the traditional image and build off of this to build more market share. As for expansion into new markets currently unexplored we mean to suggest a new marketing campaign for Quebec, considering that we don ’t have an individual marketing strategy for the french culture.