6. “In the era of social media, people use technologies to get what they need from each other, not traditional institutions.” Charlene Li & Josh BernoffGroundswell: Winning in a World Transformed by Social Technologies Photo by Oldonliner
28. Today Penny Arcade runs a massive annual game expo and sponsors a charity that has donated (as of this writing) $4.9 million worth of electronics and video games to children's hospitals
129. Social Network BP: Be Present Where your stakeholders want you Facebook Page/Public Profile 2013 Groups Twitter Account Photo by mic_n_2_sugars
130. Best Practices Observe and adapt Provide Relevant Content Be Responsive Stay Dynamic (Repurpose) Use Commercial Channels when available Integrate with www homepage Photo by mic_n_2_sugars
131. Website Integration (6 slides) What the leaders are doing (examples from strong college websites) Brand Testimonial + Student Blog Dynamic Video + YouTube Twitter + News Flickr + User Content
170. Mobile (7 slides) Opportunities & Current Statistics Opt-in Only Direct Immediate One on One or Many to Many Always accessible Easy (for them) Photo by zizzy
Communications is more fragmented. Social media and digital are not a challenge or alternative to the traditional communications model, they supplement – but with added complication.
Look: Take the time to evaluate new technologies – even if they immediately seem easy to disregard.Listen: Watch how the technology is being used – look for the opportunity and evaluate it. Based on observation, it may be appropriate for you to join/speak.Join: If observation and community ettiquette indicate that it is appropriate to do so, you can join the community.Speak: Similar to join, if appropriate, you can contribute to the community. <div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/zizzy/128710299/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/zizzy/">http://www.flickr.com/photos/zizzy/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>
The next section will go through the major uses of social media technologies: Create, Connect, Collaborate, Comment/Critique,Organize, Accelerate Consumption.<div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/zizzy/128710299/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/zizzy/">http://www.flickr.com/photos/zizzy/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc/2.0/">CC BY-NC 2.0</a></div>
<div xmlns:cc=&quot;http://creativecommons.org/ns#&quot; about=&quot;http://www.flickr.com/photos/markop/2523825358/&quot;><a rel=&quot;cc:attributionURL&quot; href=&quot;http://www.flickr.com/photos/markop/&quot;>http://www.flickr.com/photos/markop/</a> / <a rel=&quot;license&quot; href=&quot;http://creativecommons.org/licenses/by-nc-nd/2.0/&quot;>CC BY-NC-ND 2.0</a></div> 22% use a wiki at least monthly (p.25)
<div xmlns:cc="http://creativecommons.org/ns#" about="http://www.flickr.com/photos/markop/2523825358/"><a rel="cc:attributionURL" href="http://www.flickr.com/photos/markop/">http://www.flickr.com/photos/markop/</a> / <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/2.0/">CC BY-NC-ND 2.0</a></div>22% use a wiki at least monthly (p.25)
Tweet: PostRetweet: Repeating another user’s post – giving them creditReply: A post directed at another userMention: A post that refers to another user@username: used either to reply or to mention#Hashtags: are nothing more than “tags” or “keywords” attached in the body of postsTwitterfeed: Twitter’s equivalent of the Facebook newsfeed – a listing of either your posts, or all the posts of your connections.
1382% growth
1382% growth
1382% growth
1382% growth
* Between the two sites, Facebook dominates with an average of 80% of the group using Facebook exclusively. * 25-44 is the sweet spot for Linkedin with the site attracting more than 20% of both groups. These two age groups were also the most likely to be active on both Linkedin and Facebook, with around 12% of both groups showing overlap. * 1+1=900%: While the dramatic growth of the segment of users visiting both sites (as well as the growth in Linkedin exclusive visitors) is partially due to site growth, the 900% growth in the percentage of users visiting both sites seems to indicate that these sites are more complimentary than competitive. With online services like Twitter and Friendfeed continuing to blur the line between casual and business, the ability to use a single site as both a personal and professional networking tool becomes more realistic. But whether the &quot;Poke&quot; will ever make it into a sales strategy is still anyone's guess.Facebook vs. Linkedin - Network, Socialize, Be Professional? (25 June 2009) http://blog.compete.com/2008/07/22/facebook-vs-linkedin-traffic-demographics/ http://snipurl.com/kvp10
“By including mobile in the portfolio, it enables broader access and a wider appeal,” he said. “It’s the one device we all carry around in our pocket all the time, so the least we can do is let people enter the campaign with the device they have in their hand.”Mobile Marketer (Big Bake Article)