Get More From Google

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Matt Certo

Speech delivered to the Orlando chapter of the FPRA regarding search engine optimization and marketing.

Technologie News & Politik

Get More From Google Matt Certo President/Founder

Today’s Goals ,[object Object],[object Object],[object Object],[object Object]

The Algorithm 30,000 Feet ,[object Object],[object Object],[object Object]

Relevance ,[object Object],[object Object],[object Object],[object Object],30,000 Feet

Know thy words Useful Tactics Starter Words orlando hotels hotels in orlando

Optimize Pages Useful Tactics ,[object Object],[object Object],[object Object]

Update Content Often Useful Tactics ,[object Object]

Build Links (Votes) Useful Tactics ,[object Object],[object Object],[object Object]

Structure Links Properly Useful Tactics ,[object Object],[object Object],[object Object],[object Object]

Start a Link Exchange Page Useful Tactics Recruit and solicit link partners.

Focus on 2 nd Level Pages Useful Tactics

Get Comfortable with Analytics Useful Tactics “ We have Google Analytics installed but we don’t really know what the reports mean.”

Cater to Users Useful Tactics Don’t create pages just for search engines. Google will know.

SEO is not Free Useful Tactics “ For every $1 a business spends on Adwords, they receive an average of $8 in profit.” --Google

First Steps Roadmap Search engine success is a journey, not a day-trip.

Ongoing Education Roadmap www.seomoz.org www.mattcutts.com/blog

Benchmarking/Goals Roadmap ,[object Object],[object Object]

Develop Schedule Roadmap ,[object Object],[object Object]

Thank you! Matt Certo [email_address] 407-722-7830

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Get More From Google

1. Get More From Google Matt Certo President/Founder

7. Google from 30,000 Feet

8. History Lesson 30,000 Feet

9. Sergey & Larry 30,000 Feet

10. The Algorithm 30,000 Feet

11.

12.

13. The Algorithm 30,000 Feet

14. The Algorithm 30,000 Feet

15.

16.

17. 30,000 Feet

18. PageRank 30,000 Feet

19.

20.

21. 30,000 Feet

22. Practitioner’s Methodology

23. Methodology

24. Methodology

25. Useful Tactics

26. Know thy words Useful Tactics Starter Words orlando hotels hotels in orlando

27.

28.

29.

30.

31.

32.

33.

34.

35.

36.

37.

38. Build Links (Votes) Useful Tactics

39. Useful Tactics

40. Useful Tactics

41.

42. Start a Link Exchange Page Useful Tactics Recruit and solicit link partners.

43. Focus on 2 nd Level Pages Useful Tactics

44. Get Comfortable with Analytics Useful Tactics “ We have Google Analytics installed but we don’t really know what the reports mean.”

45. Cater to Users Useful Tactics Don’t create pages just for search engines. Google will know.

46. SEO is not Free Useful Tactics “ For every $1 a business spends on Adwords, they receive an average of $8 in profit.” --Google

47. Practitioner’s Roadmap

48. First Steps Roadmap Search engine success is a journey, not a day-trip.

49. Ongoing Education Roadmap www.seomoz.org www.mattcutts.com/blog

50.

51.

52.

53. Thank you! Matt Certo [email_address] 407-722-7830

Hinweis der Redaktion

When I started the company in 1995, Google didn’t even exist. Today, it’s the question I’m asked most.
Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
1997-1998 There was a real war in search engines Relatively easy to get placement Emphasis on what was on pages – meta tags Easily-manipulated Results weren’t great
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Very simple algorithm.
Very simple algorithm.
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Very simple algorithm.
Very simple algorithm.
Sergey Brin & Larry Page enter the equation with Google and change everything
Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Conceptual and cerebral, but important. Having a framework for understanding will guide your investment of time, energy, and capital in the future. People seem unwilling to invest time and energy. Some want to self-medicate without a diagnosis.
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything
Sergey Brin & Larry Page enter the equation with Google and change everything

Get More From Google

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Hinweis der Redaktion