In today’s technology-driven, “wired” world, advocacy and fundraising efforts are primarily practiced online. But with advancements in technology and tactics, what worked even a year ago may not work today. What are the latest best-practices for online advocacy and fundraising? And how can you optimize your advocacy to raise more money during an economic downturn? This session will give specific recommendations to optimize online advocacy for fundraising and will feature real world examples of dos and don’ts. Be prepared to leave with concrete action items that can transform your organization’s online advocacy and fundraising program.