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Online Advocacy and Fundraising: Are You Doing Everything You Can?,[object Object],Steve Daigneault, M+R Strategic Services(Amnesty International USA) ,[object Object],Mark Davis, Director Technical Solutions, Blackbaud,[object Object]
Agenda,[object Object],Introductions,[object Object],Advocacy Overview and Industry Benchmarks,[object Object],The “Issues Du Jour” Concept and Case Studies,[object Object],Connecting Advocacy and Fundraising Best Practices,[object Object],Blackbaud Internet Solutions Offering,[object Object]
Key Participant Take-Aways,[object Object]
Advocacy Overview and Industry Benchmarks,[object Object],Mark Davis, Director Technical Solutions, Blackbaud,[object Object]
Internet is an Effective Political Tool,[object Object]
Key Ingredients for Online Advocacy,[object Object]
Growth of Email Communications to Capitol Hill,[object Object],[object Object]
All of the growth was due to e-mail communicationsSource: CMF, Communicating with Congress, 2008,[object Object]
Comparing Email Response Rates,[object Object],[object Object],Source: M&R Strategies: 2009 eNonprofit Benchmarks Study,[object Object]
Online Advocacy Versus Other Outreach Requests,[object Object],[object Object],Source: M&R Strategies: 2009 eNonprofit Benchmarks Study,[object Object]
Who are Your Activists?,[object Object],[object Object]
Need to identify and cultivate your super-activists.Source: M&R Strategies: 2009 eNonprofit Benchmarks Study,[object Object]
Actions Yields Donations,[object Object],Source: Charitable Memberships, Volunteering, and Discounts: Evidence From a Large-Scale Online Field Experiment ,  May 2009, National Bureau of Economic Research,[object Object]
The “Issues Du Jour” Concept and Case Studies,[object Object],Steve Daigneault, M+R Strategic Services(Formerly Amnesty International USA),[object Object]
What is “Issue Du Jour”?,[object Object],Relevance required for any online engagement,[object Object],No one cares about yesterday’s newspaper,[object Object],Make sure your message isn’t yesterday’s news,[object Object],Immediacy is Required for Online Advocacy and Fundraising,[object Object]
Imperfect but on-time is better than perfect but late,[object Object],Open rate: 30% (vs. 13%)Response rate: 25% (vs. 10%),[object Object]
Show relevance: link to news articles + reports.,[object Object]
Real news > fake news.,[object Object],DOUBLE THE RESPONSE RATE OF….,[object Object]
Real news requires a real plan.,[object Object]
Show success and movement.,[object Object]
advocacy + WHAT? = money,[object Object],This action raised more money than a straight up appeal. ,[object Object]
Integrate: capture them after they act. ,[object Object],$13K action on Suu Kyi  VS. $6K appeal on Sri Lanka,[object Object],[object Object],[object Object]
Connecting Advocacy and Fundraising Best Practices,[object Object],Steve Daigneault, M+R Strategic Services(Amnesty International USA) ,[object Object]
Turning actions into money,[object Object],[object Object]
Tell them your plan.
That Moment: after they act, ask them to give.
Integrate: actions + fundraising = Oreos + milk.
Case for action = case for giving: know it!
Report back: even if mixed.
Show success.,[object Object]
Next Steps: Building an Program,[object Object],Answer: what is happening today that most people know about that is directly relevant to my mission?,[object Object],Develop a campaign around this issue / concept,[object Object],Set a goal: what can you achieve that will help move your mission forward?,[object Object],Develop a message calendar,[object Object],Plan actions that go from easy to hard,[object Object],Tell them what happened,[object Object]
Blackbaud Internet Solutions Overview,[object Object],Mark Davis, Director Technical Solutions, Blackbaud,[object Object]

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Online Advocacy and Fundraising: Are You Doing Everything You Can?