McCue Marketing Communications is a NextGen communications firm in which media relations and digital communications go hand in hand. Our bi-coastal team of brand storytellers develop promotional strategies and messaging for “People, Places & Palate.” Our industry expertise includes: - destinations, viticultural and agricultural regions - wineries and culinary brands - hotels and resorts - the people / personalities behind these brands

1. Presented by Michelle McCue

2. Destination Marketing

3. About McCue Marketing
Communications, LLC
• Alliance of three agencies in four major U.S. media
markets:
• Los Angeles, San Francisco, New York and Seattle
• 50+ years combined tourism & wine industry
marketing experience
• Agency Principals handle all clients, with support
from staff
• Boutique agency committed to YOU
• Destination, wine and lifestyle clients

4. Some Destinations We’ve
Marketed:

5. • L.A.-based marketing communications firm with A-list travel,
wine and lifestyle media contacts
• Integrated marketing approach:
• Media Relations, Social Media, Web Content & Events
• Experience with domestic and international clients
• Expertise working with tourism alliances and destination
marketing organizations
• Wine tourism expertise and ability to marry travel & wine
messaging
Why us?

6. + How We Work
• Seamless 3-agency integration:
• One primary contact
• One contract
• One monthly invoice
• On-the-ground expertise & support in four markets for:
• Press trips
• Desk sides
• Events/trade shows
• Integration of messaging/programming across:
• Public relations/editorial pitching
• Media buying/ad placement
• Social media programming
• Website content

7. Our work...
• Destination Branding & Brand Planning
• Travel Trade/Travel Agents communications
• Media Relations:
• Press trips
• Consumer & trade media
• Story placement
• Media materials
• Website Content & Design
• Social Media Campaigns
• Video Production
• Advertising

8. What You’ll Get
• RESULTS!
• Needs-based, creative programming that increases
visitation
• Brand messaging integrated across all marketing
communications
• Travel agent relationships & leads
• Editorial coverage in travel, lifestyle, food, news
media
• Increased website traffic
• Social media engagement & audience growth

9. What We Learn About You
• Unique destination attributes?
• Competitors?
• How do visitors get there?
• Things to do?
• Where to stay?
• Where to eat?
• Who do you attract?
• How much do they spend?
• Leisure or business travel focus?
• Who are your partners?
• How are you funded?
• When do you need business
most?

10. Deliverables
• Comprehensive marketing and public relations plan, including audience
identification, messaging, strategies & tactics (promotional programs, events and
media activities), budget and timeline
 Messaging, target media outlets, press trips, story pitching, media clipping
 Assets creation – video, photo galleries, graphics, e-newsletters, articles
 Targeted and focused advertising for the leisure and meetings market in support
of seasonal and customized campaigns, budget and timeline

11. What We Do
Best…

12. Destination Branding
• Unify branding/messaging throughout your region
• Brand evaluation - logo, tagline, USP
• Assets evaluation - photos, website, videos
• Message/identity development, as needed

13. Travel Trade/Travel Agents
• Travel Shows & industry
events
• Destination profiles in travel
industry news outlets
• Webinars for travel agents
• Information packets for travel
agents
• Assistance creating packages
that agents can sell
• Orientation tours for travel
agents

14. Media Relations
• Story development & pitching
• Press material creation
• Media list building/maintenance
• Reactive media relations
• Press trips/media events
• Media partnerships

15. Social Media
• Greater engagement within social
channels
• Provide cohesive offers,
coordination and messaging
across channels
• Increase viral spread of promotions
• Grow Pinterest page, create and
implement contests
• Feature local businesses
• Implement progressive contests
• Increase database
through programs

16. More…
• We also offer the following marketing
services:
• Video production
• Website design
• Advertising (print & digital)

17. Questions?
Thank you!
McCue Marketing Communications,
LLC
Michelle McCue
michelle@mccuecommunications.com
213-985-1011