9. THE SOCIALIZATION
OF THE WEB
“Those who master ... are developing
persuasive and important communities
around their areas of expertise, interests
and passions and now possess the
authority to direct, instruct, and steer
decision makers and referrers.”
Brian Solis, PR2.0, “Unveiling New Influencers” 6/29/2009
10. THE SOCIALIZATION
OF THE WEB
“What if the “new evangelist” did what
great teachers and preachers, just like
Jesus, have always done: Take the
stuff of life, the stories of our culture,
the news of our world, and the
practical challenges and felt needs we
daily face, and offer spiritual insight,
practical wisdom and life modeling to help people live better.”
Nick Charalambous, former Web Pastor at NewSpring Church; Anderson, SC
11. “The Churchʼs message never changes
but its methods must change.”
Craig Groeschel, LifeChurch.tv
12. “To reach people no one is
reaching, you have to do
things that no one is doing.”
Craig Groeschel, LifeChurch.tv
SOME EXAMPLES ...
13. MARTIN LUTHER
His translation of the Bible into the language of the people made
it more accessible, causing a tremendous impact on the church.
14. Excommunicated
MARTIN LUTHER
His translation of the Bible into the language of the people made
it more accessible, causing a tremendous impact on the church.
17. MODERN
DAY EXAMPLE
Janis Krums from Sarasota,
Florida posts the first photo of
U.S. Airways flight 1549 on
Twitter from his iPhone.
Thirty-four minutes after Janis
posted his photo, MSNBC
interviewed him live on TV as
18. MODERN DAY EXAMPLE
The Man With the Golden Voice,
Ted Williams’ online video goes viral.
20. Our membership is older Ministry doesn’t
happen online
It’s too
expensive Our members
I’m already
prefer to receive
Too many working two
print resources
members are full-time jobs
on dial-up
We like
We don’t have things the
enough staff way they are
WHAT ARE THE EXCUSES?
30. USER-CENTERED
DESIGN
A design process in which the needs,
wants and limitations of the Web user
and organization are given extensive
attention at each stage of
31. THE BENEFITS
Based upon and informed by research;
A focus on user needs leads to more effective
websites;
Helps unify decision-makers with diverse
opinions;
It’s cost-effective: minimize the risk of having to
fix poor design decisions.
36. STEPS OF ANALYSIS
Gather technical requirements
Review what you can afford!
Research solutions and interview vendors
Determine optimal Web platform/software
37. USER-CENTERED DESIGN
PROCESS
Strategy: The architecture & design
principles of your new website are created.
38. STEPS OF STRATEGY
Develop personas and scenarios of users
Content needs analysis (card sort)
Create site map (example)
Create page wireframes (example)
42. STEPS OF BUILD
Page comps are implemented
Content, media and images are populated
Site is launched
43. KEEP IN MIND
Develop in phases;
Hire local talent;
Soft launch is the only way to go;
Start planning for phase 2 before site launch;
Don’t stop researching the needs of your
audience.