1. On the move with the mobile webLibraries and mobile technologies Shanna Caines, Mary Chu, Darlene Davis, Charlie Terng

3. -WWW accessed through a mobile device (cell phone, iPod touch, blackberry etc.)

4. Who is using it?

5. Japan among early adopters

6. Gen Y (18-27) and Gen X (28-41)

7. English speaking Hispanics and African Americans are also among leading users.

8. People of all income levels

9. What is it used for?

10. Interactive, stay constantly connected

11. Texting (SMS), email, instant messaging

12. Downloading ring tones, games.

15. are becoming increasingly amorphous… (convergence)

16. range from smartphones to PDAs, to camera phones, with a lot of overlap.

17. Carriers

18. Hundreds of carriers but in the U.S. Sprint Nextel, AT&T, Verizon Wireless, T-Mobile and Alltel are the big 5.

19. Operating Systems

21. So many providers, functions, operating systems

22. Where’s the browser?

23. Can be difficult to locate on some phones

24. Tough to navigate

25. Costs and Speeds

26. Carriers typically charge you for this access

27. Connection speeds can be slow.815T PB Transformer Cell Phone (Japan)

28. What can we do with the Mobile Web? Mobile Web Applications

29. TIVO’S MOBILE WEBSITE

31. The Wall Street Journal

32. http://online.wsj.com/home-page

33. The Los Angeles Times

34. http://mobile.latimes.com

35. Audiobooks:

36. http://www.audible.com

37. http://www.audiobooks.com

38. Shopping:

39. http://www.amazon.com

40. http:///www.eBay.com

41. Entertainment:

42. Games

43. http://www.websudoku.com

44. Video

47. Mobile Web Apps Tour

49. Enables participation in other activities:

50. Vote for Reality TV characters (American Idol)

51. Sign up for news alerts (Weather Channel, ESPN)

52. Text search terms to Yahoo! or Google

53. Send MapQuest directions to your phone

54. Group text:

56. Sprint Radio (streaming) and Sprint Digital Lounge (download)

57. Alltel Radio and XM Satellite Radio application

58. AT&T offers many different mobile music apps: XM Satellite Radio, MobiRadio, Napster Mobile, and eMusic Mobile

59. Free:

60. International radio stations www.tuned.mobi (formerly Radio4PDA)

61. Mundu Radio Application

64. Free reader software downloads for mobile devices (Mobipocket and Plucker)

65. E-book formats:

66. Mobipocket

67. Adobe PDF

68. Microsoft Reader for Pocket PC

69. Content available via OverDrive media service subscribers, Mobipocket, FictionWise and Ebooks.

71. iTunes is closest competitor

72. LibriVox offers free audiobooks in the public domain

73. Our friend, OverDrive media service enables patrons to download audiobooks from public and special libraries

75. Nokia WidSets: Sudoku, eBay, Twitter, Flickr

76. Over 4,000 to choose from

77. Community development

78. Plusmo: sports, entertainment, news

83. All major news readers have mobile websites

84. This means reading all of your RSS feeds while you’re out and about

85. Many take-out restaurants will now let you text in your order

87. Library Mobile Initiatives An increasing number of libraries are offering mobile services

90. AirPAC offers

91. A visual design just right for the iPhone

92. Integrates library locations with built-in Google Maps™ software

93. Catalog search with RightResult™ Relevance-ranking technology

95. OverDrive digital media service has partnered with several libraries to offer audiobook collections, e-books, video, and music files to library patrons

98. Endnote

99. Factiva

100. Westlaw legal research database

102. Text messages are being used to provide user alerts

103. Text messaging, IM, and e-mail is increasingly used in reference departments to communicate with patrons

104. Mobile Library Circulation

106. Consider user base

107. Is your website already primed?

108. Push content via mobile alerts

109. Mozes, Broadtexter

110. Simultaneous text message to subscribers

111. Mobile Style Sheets

113. Sweezer, Mowser

114. Compress HTML content for mobile display

115. Mobile-only websites

116. Specially programmed for mobile phones

118. Thanks! Questions? Comments?

119. PRESENTATION Handout

120. On the Move with the Mobile Web: Libraries and Mobile Technologies